How to Take Your Lead Generation Marketing Plan to the Next Level
Lead generation marketing is the lifeblood of any B2B company. Unless you have a consistent stream of qualified leads coming in, you may soon be out of business. While the Internet offers a number of options for generating leads, you may have noticed that your efforts plateaued at some point. You’re still seeing new leads, […]
A Beginner’s Guide to Using Retargeting Marketing
If your B2B company is like most, your online marketing strategy revolves around bringing traffic to your site – through SEO and/or PPC ads – and then using content to convert them. While this kind of conventional approach may produce some results, it will also inevitably fall short of the number of leads you could […]
How to Improve the Lead Conversion Rate for Net New Users (Part 2)
In the first entry of this two-part series, we showed you just how much Hushly has been able to improve conversions for B2B companies. For this post, we’re going to dive even further into the numbers for paid media conversions and content engagement – two areas where most B2B companies really struggle. Fortunately, as you’re […]
How to Improve the Lead Conversion Rate for Net New Users (Part 1)
Today, we have something very special on the blog: the first in a two-part series on lead conversion rates that is based on a recent report we completed. In this first post, we’re going to look at what the data tells us about net-new leads and lead conversions. Net-new leads are any new contact one […]
How Intent Data Will Improve Your B2B Online Marketing Results
How well do you know your market? One of the easiest ways to measure this is by looking at the results of your B2B online marketing efforts. It stands to reason that, the better you know your market, the more leads you’re able to attract and convert. So, if you’re not currently seeing the numbers […]
Facebook Ads vs. Google Ads: Which Is Best for B2B Companies?
For years now, there has been a heated debate among B2B marketers. Well, in fairness, there have been many heated debates. However, if you’ve spent any time in this field, you probably know that one of the most common is about where your marketing dollar stands the best chance of seeing results. Specifically, the debate […]
3 Easy Ways to Improve Your B2B Content Marketing
Have you spent precious time, energy, and money building a B2B content marketing strategy that’s going nowhere? It’s one of the worst feelings, especially if you notice your competitors aren’t suffering from the same problem. That’s why you must make every effort to improve your company’s content marketing right away. 3 Best Ways to Fix […]
3 Easy Ways to Drop Your Cost Per Lead
Far too often, B2B companies treat their conversion rates as the most important metric to watch. While there’s absolutely no doubt you should always work on improving your conversion rates, that won’t necessarily lead to a better bottom line. When companies forget to monitor their cost per lead (CPL), they run the risk of seeing […]
3 B2B Search Engine Marketing Principles You Must Use
Is success with search engine marketing eluding you? Are you considering all kinds of expensive – maybe even desperate – strategies to attract the prospects you need? Before you do anything drastic, be sure you understand the most important Search Engine Marketing (SEM) principles proven to work for B2B companies. 3 Principles You Need to […]
How to Improve Your B2B PPC Lead Generation
Pay-per-click (PPC) lead generation is supposed to be the lifeblood of most B2B marketing campaigns. Sure, content marketing is still important. The same goes for solid SEO to bring in organic traffic. But everyone knows that PPC ads should be the easiest way to catch leads who are ready to buy, convert them quickly, and […]