Use Cases
Account-Based Experiences
This use case was created by ABM, Field and Partner Marketers. This solution will deliver personalized account-focused landing pages for in-market buyers and target accounts. Along with that marketers can combine website personalization strategies to further funnel accounts to purpose built account microsite in order to gain content and account intelligence from visitors and members of the buying team.
Business Challenges
Through personalized web and content experiences you can increase engagement and conversions from your in-market accounts.
I want to increase net new logo acquisition.
- Get new meeting request
- Increase account engagement
- Target 1:1 and 1:many accounts
I want to accelerate opportunities in pipeline.
- Increase deal velocity
- Help re-engage deals gone dark
- Nurture buying journey purposefully
I want to target accounts for expansion.
- Start Customer Marketing
- Run UpSell/CrossSell Campaigns
- Create Product Experience Pages
Recommended Solution
This combination of Hushly products and platform functionality is the best way to get results from account-based marketing strategies as well as other target account marketing strategies.
Solution Products & Platform Functionality
Multi-Variant
Landing Page Builder
- Personalized Account Pages
- Highly Scalable & Dynamic
- No Coding
A/B Website
Personalization
- Site wide Acct. Personalization
- Increased Acct. Engagement
- Increased Acct. Conversions
Sales
Assist
- Send Contacts Custom Page
- View Account Activity in CRM
- Get Alerts in CRM & Browser
Secure Pages
Only authenticated account visitors gain access
AI First-Party Intent
Generate and publish 1st-party data
AI Personalization
Dynamically personalize content, images, layouts, text
Gen AI Image Creation
Generate and upscale images for banners, tiles, thumbnails.
