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A/B Website Personalization

Personalization comes in two parts: Website and content. If you only personalize the website, you’re only enhancing half of the user experience

A-B Website Personalization
How It Works

Visitor to Advocate

 Through personalized web and content experiences you can increase engagement and conversions for your in-market accounts

image for step 1

Step 1

Input the website page that that will be personalized

  • list item Hushly will fetch the page
step 2

Step 2

Select the elements you want to test or personalize

  • list item Text
  • list item Images
  • list item Buttons
  • list item Colors
step 3

Step 3

Create a single variant or multiple variants for different segments, audiences, etc

step 4

Step 4

Select traffic distribution or use the 3rd party intent segments to drive the personalization triggers

step 5

Step 5

Publish then start to view results through the dashboard and AI analytics

Step 1:

Input the website page that that will be personalized

  • Hushly will fetch the page

Step 2

Select the elements you want to test or personalize

  • Text
  • Images
  • Button
  • colors

Step 3

Create a single variant or multiple variants for different segments, audiences, etc

Step 4

Select traffic distribution or use the 3rd party intent segments to drive the personalization triggers

Step 5

Publish then start to view results through the dashboard and AI analytics

Features & Functionality

A/B Website Personalization

Personalize experiences across any element of any website pages for each visitor. You can personalized text, banners, CTA’s, and more that change dynamically, providing a rich personalized website experience

A/B Testing

  • Establish Goals
  • Split traffic
  • Unlimited variants
Product feature

Personalization

  • Anonymous 1st page visitor personalization
  • Dynamic segment personalization
  • Trigger based personalization
Product feature

Personalization Type

  • Any Text
  • Any image
  • Any color
Product feature

Personalization Source

  • Reverse IP lookup
  • 3rd party intent
  • URL based
Product feature

WYSIWYG visual editor

  • Directly edit and manipulate the content, images, and elements of a page
Product feature
Dont take our word for it

Start Building with Hushly

Schedule a demo
Case Studies

A/B Website Personalization Impact on Brands

Built for B2B Marketers, fueled by innovation – our integrated products create modern digital experiences

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right arrow

Closed Multiple $M+ Deals

Revenue Impact

4X Lift

Net New Meetings Per Prospect

2X

Opportunity conversions

Products Used

  • tick mark image denoting list item Multi-Variant Landing Page Builder
  • tick mark image denoting list item Sales-Assist
Motive company logo

"When you consider the higher conversion rate, the big lift in net new meetings, and the feedback from account executives, prospects and customers, Hushly has provided immense value."

-Caleb Kaplowitz, Director Growth Marketing

Value created

  • tick mark image denoting list item

    Large volume of bespoke microsites on a fast timeline with limited team.

  • tick mark image denoting list item

    Flexibility to develop sites that engage prospects at different funnel stages.

  • tick mark image denoting list item

    4X lift in average net new meetings per prospect.

8.1%

Average Conversion

224%

Lead Conversion Lift

720%

Content Engagement Lift

Products Used

  • tick mark image denoting list item Headless CMS/DAM
  • tick mark image denoting list item Single Field Lead Form
  • tick mark image denoting list item Self-Nurturing Landing Pages
  • tick mark image denoting list item Native Document Advertising / Embed Streams
openrise company logo

“We’re able to let people personalize their own journeys and quickly consume content without us having to choose their specific paths.”

-Mike Ni, CMO

Value created

  • tick mark image denoting list item

    Faster process for updating and managing content, with zero web development support required

  • tick mark image denoting list item

    Ability to automatically personalize the content journey by buyer type

  • tick mark image denoting list item

    Better, faster insights into how buyers are consuming content and engaging with the company

33x

ROI

Products Used

  • tick mark image denoting list item Headless CMS/DAM
  • tick mark image denoting list item Single Field Lead Form
  • tick mark image denoting list item Self-Nurturing Landing Pages
  • tick mark image denoting list item Multi-Variant Landing Page Builder
  • tick mark image denoting list item Website Abandonment Capture
  • tick mark image denoting list item Lead Enrichment
nvidia company logo

“From my experience for every dollar spent, Hushly delivers average 33x return on pipeline generation.”

-Ari Capogeannis, Director of Revenue Marketing

Value created

  • tick mark image denoting list item

    Increased operational efficiencies

  • tick mark image denoting list item

    Heavily increased engagement

  • tick mark image denoting list item

    Provided scale for account-based experiences

34

Meetings Booked

25

New Opportunities

$2m

Pipeline

Products Used

  • tick mark Headless CMS/DAM
  • tick mark Single Field Lead Form
  • tick mark Self-Nurturing Landing Pages
  • tick Content Hub
  • Lead Enrichment
minmindtickle logo

“Hushly is extremely powerful and flexible.”
“Personalization and relevance are key, and we will be using the platform to recommend content based on various factors, embedding content streams and exit-intent pop-ups that dynamically change by topic or buying stage.”

-Paige Gerber, Director of Demand Generation

Value created

  • tick blue

    Prospects engaged at every level

  • tick blue

    Personalized, dynamic content with repeatable systems and templates

  • tick blue

    Improved buyer experiences that quickly drove growth

  • tick blue

    Increased click-through rates 50% resulting in incremental sales meetings, opportunities, and pipeline

21%

Average Conversion

300%

Lead Conversion Lift

Products Used

  • Headless CMS/DAM
  • Single Field Lead Form
  • Self-Nurturing Landing Pages
  • Native Document Advertising / Embed Streams
  • Content Hub
  • Multi-Variant Landing Page Builder
tech target logo

“By transitioning to a single-field form, we experienced a 300% increase in conversion rates,“We were able to reach 60% of our 25 hard-to-reach accounts, through scalable bespoke experiences built with Hushlys account landing pages.”

-Garrett Mann, Sr. Director of Corporate Communications

Value created

  • tick blue

    Organize and present marquee assets within streamlined, customized pillars

  • tick blue

    Ability to tell story in multiple ways, easier for audience to consume assets

  • tick blue

    Increased conversion rate for existing and new content

  • tick blue

    Higher engagement resulted in significant uptick in lead generation

92.7%

Lead Conversion Lift

280%

Content Engagement Lift

54%

Lead Quality

Products Used

  • Headless CMS/DAM
  • Single Field Lead Form
  • Self-Nurturing Landing Pages
  • Native Document Advertising / Embed Streams
  • Content Hub
checkpointlogo

“Staggering results motivated us to move beyond form abandonment and apply Hushly’s adaptive content experiences, self-nurturing landing pages to Check Point’s entire content library as well as a microsite for a large awareness campaign.”

-Sean Mattson, Head of Digital Strategy and Operations

Value created

  • A richer and modern content experience that removed our reliance on Marketo landing pages

  • Content personalization at scale

  • Increased conversions

  • ROI we could measure

597%

Lead Conversion Lift

2100%

Content Engagement Lift

79%

Lead Quality

Products Used

  • Headless CMS/DAM
  • Single Field Lead Form
  • Self-Nurturing Landing Pages
  • Native Document Advertising / Embed Streams
tipalti logo

“Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”

-Brett Greenbaum, Senior Inbound Marketing Manager

Value created

  • tick blue

    597% increase in conversions

  • tick blue

    2100% lift in content engagement

  • tick blue

    79% lift in lead quality

  • tick blue

    Boosted conversions through mobile & paid search

Related Resources

Read More About
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How to Create Personalized Landing Pages in 6 Steps
B6_Header

Blog Post

How TechTarget Used Personalized Landing Pages to Reach 60% of Their 25 Hard-to-Reach Accounts
dont take our word for it

Start Building with Hushly
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