Community Led go-to-market motion is about investing in the future and your users in the community. This community led go-to-market motion can be challenging to start but with a little bit of focus and some technology help you can lay a good foundation for the years to come.
Most companies lack the infrastructure to manage a community and use a static web page that offer no insights and can’t protect the community from unwanted visitors or bots. To scale you need flexibility and security.
Outdated MAP landing pages that offer a dead end page with a single content offer doesn’t scream we understand your business problems.
Just creating a page with streams of content is no better than driving accounts to content hubs
Having great ads and emails to drive traffic is effective but only when it’s connected to the page experience.
This combination of Hushly products and platform functionality is the best way to get results from account-based marketing strategies as well as other target account marketing strategies.
See topic interest, asset topic density and do content audit by topic
Generate and publish 1st-party data
Dynamically personalize content streams, content hubs or provide recommended content on landing pages.
Secure community pages and discussions with authenticated access control.