One of the latest trends has been to go with a pure ungating strategy and use de-anonymization technology to inform you what accounts are on your site. While that’s effective for some others have chosen a hybrid model of dynamically gating or ungating content based on known or unknown visitors.
This combination of Hushly products and platform functionality is the best way to get results from account-based marketing strategies as well as other target account marketing strategies.
Only authenticated account visitors gain access
Generate and publish 1st-party data
Dynamically personalize content, images, layouts, text
Topic intelligence to better understand what’s working with undated or gated content.