Inbound led go-to-market (GTM) motions are still the largest drivers of a b2b marketers demand generation strategy. When executing inbound led, marketers use content marketing, search engine optimization (SEO), search engine marketing (SEM), and other paid media strategies to attract visitors and accounts to their websites. The key getting results from an inbound strategy is to reduce friction on the website, offering relevant content, and creating a more personalized experience.
Outdated MAP landing pages that use traditional form technology can cripple inbound conversions and increase abandonment.
Low conversions are a direct result of too much friction on the page. Low lead quality comes from not filtering our junk emails up front.
Old resource centers that rely on visitors manually selecting content or clicking through a website to find answers wrecks inbound led strategies.
This combination of Hushly products and platform functionality is the best way to get results from account-based marketing strategies as well as other target account marketing strategies.
See topic interest, asset topic density and do content audit by topic
Generate and publish 1st-party data
Dynamically personalize content streams, content hubs or provide recommended content on landing pages.
AI generate SEO title and meta description for gated or ungated assets