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Product

Lead Enrichment

Integrate and automate lead enrichment from demand capture lead forms with machine enriched business profiles

Lead Enrichment banner
How It Works

Hushly Lead Enrichment

Hushly is a GDPR data controller. We maintain a 1st-Party opt-in database of enriched business profiles.  Hushly also maintains relationships with several data providers that we use to augment our data to ensure we build the most complete business profile prior to publishing your lead record to your MAP and CRM.

image for step 1

Step 1

Receive verified business email

  • list item Upon receiving a verified business email Hushly begins automated lead enrichment
step 2

Step 2

Machine enrichment

  • list item Use Hushly 1st-Party data
  • list item Leverage 3rd-Party data providers
  • list item Create business profile in the lead record
  • list item Use defined MDR's (minimum data requirements)
  • list item Firmographic data
  • list item Demographic data
step 3

Step 3

Human-verification

  • list item Human-verify enriched business profile
  • list item Validate business profile against public LinkedIn profile
  • list item Make adjustments from machine enriched profile to match public profile
  • list item Increase lead quality and contact accuracy from human-verification
step 4

Step 4

Publish lead record business profile

  • list item Publish to MAP, CRM, or other system of record
  • list item Publish all UTM, hidden fields, or other behaviorial data
  • list item Publish date and time stamp of conversion
  • list item Publsih date and time stamp of opt-in or double opt-in for GDPR, CASL, CCPA
  • list item Publish download data of each asset downloaded
  • list item Publish content topic intent data

Step 1

Receive verified business email

  • Upon receiving a verified business email Hushly begins automated lead enrichment

Step 2

Machine enrichment

  • Use Hushly 1st party data
  • Leverage 3rd party data providers
  • Create business profile in the lead record
  • Use defined MDR's (minimum data requirements)
  • Firmographic data
  • Demographic data

Step 3

Human-verification

  • Human-verify enriched business profile
  • Validate business profile against public LinkedIn profile
  • Make adjustments from machine enriched profile to match public profile
  • Increase lead quality and contact accuracy from human-verification

Step 4

Publish lead record business profile

  • Publish to MAP, CRM, or other system of record
  • Publish all UTM, hidden fields, or other behaviorial data
  • Publish date and time stamp of conversion
  • Publsih date and time stamp of opt-in or double opt-in for GDPR, CASL, CCPA
  • Publish download data of each asset downloaded
  • Publish content topic intent data
Dont Take Our Word For It

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Schedule a demo
Case Studies

Adaptive Content Hub Impact on Brands

Built for B2B Marketers, fueled by innovation – our integrated products create modern digital experiences

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8.1%

Average Conversion

224%

Lead Conversion Lift

720%

Content Engagement Lift

Product Used

  • tick mark image denoting list item Headless CMS/DAM
  • tick mark image denoting list item Single Field Lead Form
  • tick mark image denoting list item Self-Nurturing Landing Pages
  • tick mark image denoting list item Native Document Advertising / Embed Streams
openrise company logo

“We’re able to let people personalize their own journeys and quickly consume content without us having to choose their specific paths.”

-Mike Ni, CMO

Value created

  • tick mark image denoting list item

    Faster process for updating and managing content, with zero web development support required

  • tick mark image denoting list item

    Ability to automatically personalize the content journey by buyer type

  • tick mark image denoting list item

    Better, faster insights into how buyers are consuming content and engaging with the company

33x

ROI

Product Used

  • tick mark image denoting list item Headless CMS/DAM
  • tick mark image denoting list item Single Field Lead Form
  • tick mark image denoting list item Self-Nurturing Landing Pages
  • tick mark image denoting list item Multi-Variant Landing Page Builder
  • tick mark image denoting list item Website Abandonment Capture
  • tick mark image denoting list item Lead Enrichment
nvidia company logo

“From my experience for every dollar spent, Hushly delivers average 33x return on pipeline generation”

-Ari Capogeannis, Director of Revenue Marketing

Value created

  • tick mark image denoting list item

    Increased operational efficiencies

  • tick mark image denoting list item

    Heavily increased engagement

  • tick mark image denoting list item

    Provided scale for account-based experiences

34

Meeting Booked

25

New Opportunities

$2m

Pipeline

Product Used

  • tick mark Headless CMS/DAM
  • tick mark Single Field Lead Form
  • tick mark Self-Nurturing Landing Pages
  • tick Content Hub
  • Lead Enrichment
minmindtickle logo

“Hushly is extremely powerful and flexible.”
“Personalization and relevance are key, and we will be using the platform to recommend content based on various factors, embedding content streams and exit-intent pop-ups that dynamically change by topic or buying stage.”

-Paige Gerber, Director of Demand Generation

Value created

  • tick blue

    A richer and modern content experience that removed our reliance on Marketo landing pages

  • tick blue

    Content personalization at scale

  • tick blue

    Increased conversions

  • tick blue

    ROI we could measure

21%

Average Conversion

300%

Lead Conversion Lift

Product Used

  • Headless CMS/DAM
  • Single Field Lead Form
  • Self-Nurturing Landing Pages
  • Native Document Advertising / Embed Streams
  • Content Hub
  • Multi-Variant Landing Page Builder
tech target logo

"“By transitioning to a single-field form, we experienced a 300% increase in conversion rates,“We were able to reach 60% of our 25 hard-to-reach accounts, through scalable bespoke experiences built with Hushlys account landing pages.”

-Garrett Mann, Sr. Director of Corporate Communications

Value created

  • tick blue

    Organize and present marquee assets within streamlined, customized pillars

  • tick blue

    Ability to tell story in multiple ways, easier for audience to consume assets

  • tick blue

    Increased conversion rate for existing and new content

  • tick blue

    Higher engagement resulted in significant uptick in lead generation

92.7%

Lead Conversion Lift

280%

Content Engagement Lift

54%

Lead Quality

Product Used

  • Headless CMS/DAM
  • Single Field Lead Form
  • Self-Nurturing Landing Pages
  • Native Document Advertising / Embed Streams
  • Content Hub
checkpointlogo

“Staggering results motivated us to move beyond form abandonment and apply Hushly’s adaptive content experiences, self-nurturing landing pages to Check Point’s entire content library as well as a microsite for a large awareness campaign.”

-Sean Mattson, Head of Digital Strategy and Operations

Value created

  • Prospects engaged at every level

  • Personalized, dynamic content with repeatable systems and templates

  • Improved buyer experiences that quickly drove growth

  • Increased click-through rates 50% resulting in incremental sales meetings, opportunities, and pipeline

597%

Lead Conversion Lift

20%

Content Engagement Lift

94%

Lead Quality

Product Used

  • Headless CMS/DAM
  • Single Field Lead Form
  • Self-Nurturing Landing Pages
  • Native Document Advertising / Embed Streams
tipalti logo

"Hushly helps us create a unique user experience. By allowing visitors to engage with our content, we can better address their pain points and demonstrate our value.”

-Brett Greenbaum, Senior Inbound Marketing Manager

Value created

  • tick blue

    597% increase in conversions

  • tick blue

    Personalized, dynamic content with repeatable systems and templates

  • tick blue

    Improved buyer experiences that quickly drove growth

  • tick blue

    Boosted conversions through mobile & paid search

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dont take our word for it

Start building with Hushly
Book a Discovery Call