8 Must-Haves for Your Cybersecurity Content Marketing Strategy
As an industry, cybersecurity demands exponential trust to win leads and accounts. Picking the wrong cybersecurity vendor doesn’t just set businesses back some money. Shady cybersecurity can put a business’s data and wellbeing at risk. Your content is your best chance to prove your authority and form connections with your leads. Even though 60% of […]
9 B2B Online Marketing Courses to Win at AI and Machine Learning
Artificial intelligence and machine learning weren’t on the agenda in most marketing courses ten or even five years ago. Nevertheless, AI and machine learning are nearly standard practice these days as part of your business and marketing strategies. Whether you’re a sales rep, CMO, CEO, manager, or marketer, it’s worthwhile to spend some time learning […]
8 Things the Best Account-Based Marketing Campaigns Have in Common
Every day, more B2Bs wake up to the profitability and effectiveness of account-based marketing. 71% of companies with an ABM strategy say its ROI is either somewhat or significantly higher than other marketing tactics. ABM works because it’s highly relevant and personalized – at least it should be. That’s why today we’ll cover the best […]
How to Choose the Right Account-Based Marketing Software for ROI
Account-based marketing has become all but mandatory over the last few years – and it’s all thanks to accessible technology. Unsurprisingly, 68% of marketers say their account-based marketing strategy relies on automation. AI-driven tools and software – along with high-quality content – form the backbone of ABM. With the right account-based marketing software stack, you […]
7 Steps to Personalize Your ABM Landing Pages
If you’re like most B2B marketers, you’re still getting the hang of account-based marketing. Although 92% of marketers say they have an ABM campaign in place, about two-thirds adopted their ABM only within the past five years. In other words, if your campaign isn’t delivering the results you expect, hold tight and optimize – don’t […]
What’s Wrong with Your ABM Content Marketing?
Content is an essential component of every successful account-based marketing strategy. You need ABM content marketing to: Familiarize key accounts with your company, product/services, and culture. Demonstrate your industry authority and expertise. Empower leads to solve problems, research, and address pain points. Help customers use your product/services and solve problems as they arise. Since content […]
9 Lead Generation Tips for Cybersecurity Companies
Cybersecurity experts now’s your time to shine. COVID-19 restrictions have forced businesses around the world to accelerate their digital transformations. In many ways, businesses had to transform their operations in ways they’d never anticipated – like switching to remote work. For many industries, remote business poses a huge security risk. Unregistered devices, email communication, remote […]
Why AI is Essential in Fintech Marketing (and How to Use It)
Artificial intelligence is everywhere we look these days. We open Facebook and see AI-driven alerts. We go to Amazon and see AI-driven shopping recommendations. We open Spotify and see AI-recommended playlists. Those major companies set the standard: Consumers and buyers know the technology exists to create hyper-personalized experiences, so now they expect if everywhere they […]
10 Fintech Marketing Trends and Strategies for Startups
It’s all about fintech right now. Research from Deloitte shows the financial services industry is ripe for disruption. Fintech is poised to replace many of the traditional banking system’s outdated tactics with new tools like blockchain, machine learning, AI, mobile, and more. Finance is already a distrustful industry for many people – whether regulators, potential […]
How to Measure B2B Content Marketing Success (It’s Complicated)
Content marketing is vital for every business today. While many businesses already understood the value of high-quality content, many are just dipping their toes in the water after COVID-19. Research shows that 45% of B2B marketers are using digital marketing channels – like content – for the first time this year. Content marketing is loaded […]