What’s Wrong with Your ABM Content Marketing?
Content is an essential component of every successful account-based marketing strategy. You need ABM content marketing to: Familiarize key accounts with your company, product/services, and culture. Demonstrate your industry authority and expertise. Empower leads to solve problems, research, and address pain points. Help customers use your product/services and solve problems as they arise. Since content […]
9 Lead Generation Tips for Cybersecurity Companies
Cybersecurity experts now’s your time to shine. COVID-19 restrictions have forced businesses around the world to accelerate their digital transformations. In many ways, businesses had to transform their operations in ways they’d never anticipated – like switching to remote work. For many industries, remote business poses a huge security risk. Unregistered devices, email communication, remote […]
Why AI is Essential in Fintech Marketing (and How to Use It)
Artificial intelligence is everywhere we look these days. We open Facebook and see AI-driven alerts. We go to Amazon and see AI-driven shopping recommendations. We open Spotify and see AI-recommended playlists. Those major companies set the standard: Consumers and buyers know the technology exists to create hyper-personalized experiences, so now they expect if everywhere they […]
10 Fintech Marketing Trends and Strategies for Startups
It’s all about fintech right now. Research from Deloitte shows the financial services industry is ripe for disruption. Fintech is poised to replace many of the traditional banking system’s outdated tactics with new tools like blockchain, machine learning, AI, mobile, and more. Finance is already a distrustful industry for many people – whether regulators, potential […]
How to Measure B2B Content Marketing Success (It’s Complicated)
Content marketing is vital for every business today. While many businesses already understood the value of high-quality content, many are just dipping their toes in the water after COVID-19. Research shows that 45% of B2B marketers are using digital marketing channels – like content – for the first time this year. Content marketing is loaded […]
What’s Changing in B2B Content Marketing?
As redundant as the phrase is, content is still king. Over the past year, we’ve all relied on content in all its forms to keep us occupied, entertained, and even sustain our businesses. Content always mattered in B2B, but today it’s a matter of life and death. 60% of the most successful organizations say they […]
11 Digital Marketing Skills in Every High-Performing B2B Team
Every workplace is unique. Your team needs to deliver certain results and reach specific goals. The skills you need depend on your audience and goals. Digital marketing is fluid. Tactics change as buyer expectations evolve. Your digital marketing skills should continuously evolve too. It’s the only way to keep up with your buyers. Much has […]
Don’t Ignore These 10 B2B Digital Marketing Trends for 2021
Change is the only constant when it comes to marketing. Marketing is really a game of catchup if you think about it. Tactics and strategies constantly change to meet buyer behavior. In the past, B2B marketing focused on literally marketing product features and benefits – but that’s changed. Buyers don’t want to hear all about […]
6 Types of Engaging Website Content Every B2B Needs
PPC ads and sponsored social media posts are useful, but the costs add up quickly. Engaging website content, on the other hand, offers a sustainable and effective long-term strategy. Not sure if your content is engaging enough? Look at your metrics: Are website visitors bouncing after only consuming one piece of content? Are your lead […]
How to Build a Martech Stack for B2B Personalization
Marketing technology is essential for every business today. It’s impossible to execute any marketing tactic without some kind of software, app, or tech. Back in 2017, you already had more than 5,000 martech tools to choose from: Chiefmartec Fast-forward to April 2020, and nearly 58,000 software companies are listed on G2. With so many choices, […]