How are Top Companies Enhancing User Experience?
Before the pandemic disrupted our ability to freely travel, a term was rising to prominence called the “experience economy.” Millennials led the surge in demand for more experience-based purchases and less material things. Some wonder if the experience economy as we knew it in 2019 will ever fully recover. It no doubt will eventually, but […]
Why Content Marketing for Financial Services is Mandatory
The finance world is evolving before our eyes. In February 2020 just before COVID-19 went global, Deloitte predicted that traditional banks and finance institutions would face an unprecedented wave of disruption over the next ten years. We already knew it was coming with the rise of consumer fintech like Robinhood, Venmo, and Chime. Then the […]
9 Vital Tips for Marketing Financial Content Online
No industry is riper for disruption than financial services – especially B2B financial services. Despite the surge in automation and technology everywhere else, most B2B’s payments and processing still rely on outdated systems and methods. Deloitte points out that COVID-19 served as a catalyst for digital transformation: Deloitte Researchers at Deloitte also predict that the […]
How Does B2B Personalization Differ from B2C?
In 2021, personalization takes no prisoners among consumer products: Supplements and vitamins Facewash and skincare Workout routines Oreos Sneakers Makeup pallets Protein powders You might say, “These are customized products themselves, not marketing. Plus, custom acne cleanser has nothing to do with B2B marketing.” Don’t be so sure. People expect personalization everywhere – and not […]
10 Use Cases Proving AI is the Secret to Success in Account-Based Marketing
You can’t read anything marketing-related these days that doesn’t mention artificial intelligence in some capacity. Sometimes, you might not even realize AI is the topic. AI is just that ingrained in so many marketing activities today. Data analysis, personalization, martech tools, communication, chatbots – almost everything marketers do requires some kind of AI or automation. […]
9 Underrated Tactics for Boosting Your Website Retention Rate
All the incredible headlines, content, and research reports in the world can only get you so far. If you don’t make customer experience your top goal, your website retention rate will always suffer. Buyers consume an average of 13 pieces of content before they choose a vendor. Most of that content should come directly from […]
8 Lesser-Known Benefits of Account-Based Marketing (That Aren’t ROI)
By now, you’ve no doubt heard about the benefits of account-based marketing on ROI. The returns are most of the appeal. After all, 87% of marketers say ABM outperforms their other tactics while 91% say ABM helps them increase average deal size. Those 13% and 9% minority groups saying otherwise probably either: Aren’t running the […]
6 Vital Basics for a Winning Account-Based Marketing Strategy
Imagine how you feel when you open an email from your favorite brand. It mentions your first name in the To field. The subject line is something simple like “Happy Friday.” The body is filled with personalized clothing recommendations based on what you’ve bought and browsed before. They might even let you know the expensive […]
Your Ultimate Checklist for Reducing B2B Website Abandonment
Your buyers spend most of their journey researching independently without ever contacting your sales team. In fact, your buyers spend 27% of the process researching online resources like your website. Your website is your most valuable asset for: Building authority as an expert in your industry Earning the trust of your target audience Allowing leads […]
How to Research a Target Market for Engaging Content
No matter how amazing your product is, no matter how perfect a company fits with your brand, buyers won’t sign onto your brand without effective content. Buyers consume 13 pieces of your content on average throughout the journey from both your website and third-party entities. They don’t want advertisements. They need content like case studies, […]