The 7 Best Organic Website Traffic Sources You Should Use in 2022
You’ve spent the money on great content, the time and money to build a great website, and you are confident that your product will add value to anyone who chooses to buy it. Yet you’re not generating leads like you think you should be. Or maybe your conversions remain stunted despite all of your best […]
A Guide to Measuring Lead Quality
Measuring lead quality is an important step to boosting your sales conversion rates and simplifying the lives of your sales team. An unqualified list of leads can be highly misleading. If most prospects in the stack are only kind of interested in what you’re selling, a salesperson could waste precious time tracking them down only […]
9 Lead Generation Tips for Cybersecurity Companies
Cybersecurity experts now’s your time to shine. COVID-19 restrictions have forced businesses around the world to accelerate their digital transformations. In many ways, businesses had to transform their operations in ways they’d never anticipated – like switching to remote work. For many industries, remote business poses a huge security risk. Unregistered devices, email communication, remote […]
How to Use Machine Learning to Streamline Lead Generation
Why is Amazon so successful? Technology and customer experience. On one hand, most of Amazon’s profit comes from its cloud platform – Amazon Web Services – which generated $10 billion in net revenue last quarter, up 33% from last year. Most people don’t know Bezos’s profit comes from Amazon’s software services. Amazon actually loses billions […]
5 Ways AI Revolutionizes B2B Lead Generation and Nurturing
Run a Google search and you’ll find endless companies that exist for the sole purpose of lead generation. Some of them sell lists of email addresses and companies. Others claim to have secret formulas worked out to generate leads if you hand over big bucks. The truth is, you only need a few key tools […]
AI and Marketing: How to Further Your Lead Generation
Regardless of industry, if you want your business to be successful, you need marketing and sales teams that perform. And teams that perform well bring one core thing to the table: leads. Without leads, you can kiss the idea of a successful business goodbye. The problem is generating leads in 2020 differs from lead generation […]
How to Choose B2B Marketing Tools for Personalization
If you’re like most B2Bs, you know that personalization is critical for attracting leads and closing sales, but you aren’t sure which tools you need to complete the task. Which B2B marketing tools are worth the money and which ones will just bloat your budget? If a tool doesn’t help you collect and access relevant […]
6 Crucial Mobile Marketing Automation Strategies for Lead Generation
Only smart B2B marketers seem to realize this right now, but a solid mobile strategy is critical for generating leads and driving sales today. However, putting mobile marketing automation strategies into action is easier said than done in B2B. While consumer brands can afford to play around with new tools and tactics, B2Bs don’t have […]
The Real Secrets to Skyrocketing Your B2B Conversion Rate
You know the B2B buying cycle is long but why aren’t your leads ever converting into customers? If you’ve spent most of your time generating leads without worrying about quality or vetting, there’s a good chance that your B2B conversion rate is suffering. If so, now is a valuable time to take a step back […]
Every B2B Lead Generation Marketing Template Needs Personalization
Now’s an exciting time to be a B2B marketer. B2C has already had its moment with personalized entertainment and shopping experiences for everything from meal kit delivery to pharmaceuticals. We probably won’t see any more groundbreaking technology emerge from B2C for a while. B2B, however, is ripe for innovation and new strategies. Long gone are […]