7 Ways Hushly Impacts Lead Generation Metrics
Metrics demonstrate the impact your efforts have on your lead generation results. While you may know you’re generating a profit, you don’t know if you’re maximizing your resources for the greatest potential profit or if you’re wasting any resources. However, tracking metrics is challenging without the proper tools in place. Learn how Hushly helps you […]
The Ultimate Guide to Maximizing Your Lead Generation Strategies
What differentiates an average lead generation strategy from a quality lead generation strategy? One key differentiator is your conversion rate. How many of the leads you bring in ultimately become valuable customers? To maximize your lead generation strategy, you must switch your mindset from just focusing on reaching a set number of leads to focusing […]
A Guide to Lead Generation for SASE Vendors
As SASE continues to expand into the wider consciousness of businesses worldwide, SASE vendors are emerging and promising unique solutions everywhere. Gartner predicts that by 2024, “30% of enterprises will adopt cloud-delivered SWG, CASB, ZTNA, and branch office firewall as a service (FWaaS) capabilities from the same vendor.” To keep up in the coming melee, […]
A Guide to B2B Lead Generation for Cybersecurity
Studies still claim that over half (approximately 68%) of B2B companies struggle with lead generation, including those in B2B lead generation for cybersecurity. Cybersecurity companies face challenges regarding lead generation because their audience can fall into both the B2B and B2C spectrums and because of the industry’s sensitive nature. Your customers need to know that […]
The 7 Best Organic Website Traffic Sources You Should Use in 2022
You’ve spent the money on great content, the time and money to build a great website, and you are confident that your product will add value to anyone who chooses to buy it. Yet you’re not generating leads like you think you should be. Or maybe your conversions remain stunted despite all of your best […]
A Guide to Measuring Lead Quality
Measuring lead quality is an important step to boosting your sales conversion rates and simplifying the lives of your sales team. An unqualified list of leads can be highly misleading. If most prospects in the stack are only kind of interested in what you’re selling, a salesperson could waste precious time tracking them down only […]
9 Lead Generation Tips for Cybersecurity Companies
Cybersecurity experts now’s your time to shine. COVID-19 restrictions have forced businesses around the world to accelerate their digital transformations. In many ways, businesses had to transform their operations in ways they’d never anticipated – like switching to remote work. For many industries, remote business poses a huge security risk. Unregistered devices, email communication, remote […]
How to Use Machine Learning to Streamline Lead Generation
Why is Amazon so successful? Technology and customer experience. On one hand, most of Amazon’s profit comes from its cloud platform – Amazon Web Services – which generated $10 billion in net revenue last quarter, up 33% from last year. Most people don’t know Bezos’s profit comes from Amazon’s software services. Amazon actually loses billions […]
5 Ways AI Revolutionizes B2B Lead Generation and Nurturing
Run a Google search and you’ll find endless companies that exist for the sole purpose of lead generation. Some of them sell lists of email addresses and companies. Others claim to have secret formulas worked out to generate leads if you hand over big bucks. The truth is, you only need a few key tools […]
AI and Marketing: How to Further Your Lead Generation
Regardless of industry, if you want your business to be successful, you need marketing and sales teams that perform. And teams that perform well bring one core thing to the table: leads. Without leads, you can kiss the idea of a successful business goodbye. The problem is generating leads in 2020 differs from lead generation […]