Exit Intent: How Should Your Website Respond?
When growing your online presence, every website visit counts, and so does the ability to keep those visitors engaged. But what happens when a visitor is about to leave your site, possibly to never return? That’s where exit intent technology comes into play. This post explores what exit intent is, how it works, and strategies […]
What Is a Single-Field Lead Form?
In digital marketing, lead generation forms are essential for capturing prospects’ information, yet many forms are overly complex, leading to high abandonment rates. In fact, 81% of people abandon a web form before completing it, often due to excessive fields or security concerns. Simplifying forms can drastically improve conversion rates. Studies show that removing just […]
How to Optimize Your Lead Generation Landing Page
Designed to capture potential customers’ information and convert them into leads, your lead generation landing page is one of the most powerful tools in your marketing kit. With effective optimization, a landing page can significantly boost your lead generation efforts — and often in unexpected ways. For example, companies with 30+ landing pages get seven […]
7 Insider Secrets to Lead Generation for Security Companies
As businesses increasingly rely on digital infrastructure, the need for robust security measures has skyrocketed. That means cybersecurity companies are more in demand than ever. The downside is that these companies face unique challenges when it comes to generating leads and converting them into loyal, paying clients. Failing to overcome these issues can mean stalled […]
How to Use Email Marketing for B2B Lead Generation
Email marketing is an often overlooked method for generating leads. Most lead-generation strategies focus on collecting email addresses before moving those leads into a lead nurturing campaign. What role does email play in the initial point of contact, and how can you help your emails make a more significant impact? We’ll answer those questions and […]
7 Tips for Lead Generation Marketing in 2024
Lead generation marketing opens the door between new visitors and loyal customers. Before all your hard work generating traffic can pay off, you must convert that traffic into leads. Once you capture those leads’ information, you can begin the journey to conversion. However, most leads don’t readily exchange their contact information for free. It requires […]
7 Ways Hushly Impacts Lead Generation Metrics
Metrics demonstrate the impact your efforts have on your lead generation results. While you may know you’re generating a profit, you don’t know if you’re maximizing your resources for the greatest potential profit or if you’re wasting any resources. However, tracking metrics is challenging without the proper tools in place. Learn how Hushly helps you […]
The Ultimate Guide to Maximizing Your Lead Generation Strategies
What differentiates an average lead generation strategy from a quality lead generation strategy? One key differentiator is your conversion rate. How many of the leads you bring in ultimately become valuable customers? To maximize your lead generation strategy, you must switch your mindset from just focusing on reaching a set number of leads to focusing […]
A Guide to Lead Generation for SASE Vendors
As SASE continues to expand into the wider consciousness of businesses worldwide, SASE vendors are emerging and promising unique solutions everywhere. Gartner predicts that by 2024, “30% of enterprises will adopt cloud-delivered SWG, CASB, ZTNA, and branch office firewall as a service (FWaaS) capabilities from the same vendor.” To keep up in the coming melee, […]
A Guide to B2B Lead Generation for Cybersecurity
Studies still claim that over half (approximately 68%) of B2B companies struggle with lead generation, including those in B2B lead generation for cybersecurity. Cybersecurity companies face challenges regarding lead generation because their audience can fall into both the B2B and B2C spectrums and because of the industry’s sensitive nature. Your customers need to know that […]