If your B2B company hasn’t tried account-based marketing yet, yours might be one of the few left in your industry that hasn’t. ABM has quickly become one of – if not the – most popular strategies for B2B marketers. Even among companies that can’t completely adopt the account-based approach, a hybrid version that leverages ABM […]
Continue readingEverything You Need to Know About Account-Based Marketing
Although account-based marketing (ABM) first began attracting attention in 2013, back then, very few companies had actually adopted this emerging approach. Very few CMOs – if any – had converted their company’s entire focus to ABM. Fast forward to present day and ABM is constantly finding new devotees. At Hushly, we’ve helped a number of […]
Continue readingWhat Is ABM? 3 Reasons Every B2B Company Should Adopt It
Every good B2B marketer knows there are many B2C strategies that simply won’t work for their industry. Marketing to a “company” and marketing to an individual customer are two very different things. That’s why it makes sense that a strictly B2B marketing practice would eventually come along. Account-based marketing (ABM) has become an especially popular […]
Continue readingThe Increasing Importance of Personalization in Marketing for B2B Companies
2019 promises to be another exciting year for B2B companies – at least those that understand the trends that will affect this field. Specifically, marketers need to be aware of how personalization will continue to find new adopters, leaving behind companies that remain committed to their static websites. If you’re not completely sold on the […]
Continue readingThe Importance of Personalization in Marketing Has Become Too Great to Ignore
It goes without saying that marketing your B2B company is important. Without investing the necessary time and money into a sound marketing plan, you’re simply hoping other companies will find yours on their own. That’s quite the risk to take. What might be less obvious, though, is the importance of personalization in marketing, which has […]
Continue readingHow to Take Your Lead Generation Marketing Plan to the Next Level
Lead generation marketing is the lifeblood of any B2B company. Unless you have a consistent stream of qualified leads coming in, you may soon be out of business. While the Internet offers a number of options for generating leads, you may have noticed that your efforts plateaued at some point. You’re still seeing new leads, […]
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