How to Research Buyer Personas for Effective Account-Based Marketing

how to research buyer personas

Your buyer personas are the lifeblood of your content marketing strategies. Whether you’re creating content for specific audience segments or an account-based marketing strategy, you need specific personas to drive your content creation. 85% of B2Bs expect personalization on the very first interaction so understanding their problems, state of mind, and needs are critical if […]

5 Account-Based Marketing Basics You Need in Your Toolbox

Is there anything trendier right now than account-based marketing? Over the past five years, innovative technology has allowed B2Bs to hone their marketing strategies with personalized content. Account-based marketing as a concept isn’t new. However, it’s much easier for smaller companies to create ABM strategies these days which has led to a rise. Let’s go […]

7 Account-based Marketing Tactics You Need to Convert

account based marketing tactics

Looking for new account-based marketing tactics to level-up your strategy? Maybe you’re new to ABM entirely and you’re interested in how it works before hiring an account-based marketing agency? Either way, you’re in the right place! Research from MarketingProfs shows that companies with an ABM strategy in place generate 208% more revenue than those without. […]

How to Make Your Inbound Marketing B2B Strategy More Human

Inbound Marketing B2B

Long gone are the days of endless cold calls, email pitches, and door-to-door outreach. Today, inbound marketing in B2B reigns supreme. Inbound marketing is much more effective for generating leads and conversions but many B2Bs haven’t nailed down a solid strategy that truly works for them. While companies relying on inbound marketing are more likely […]

3 B2B Marketing Campaign Ideas That Will Pay Off Before 2020

Most B2B marketing companies face stiff competition simply because they’re in smaller industries that can only support so many competitors. Unfortunately, this means one bad idea can often be enough to set your company back years or even put you out-of-business altogether. It’s why it’s so important that you only invest your company’s time and […]

Is Your Website Ready to Support an ABM Campaign?

Is your B2B company considering its first-ever ABM campaign? There are countless reasons to give it a try. While numerous trends come-and-go every year in the world of B2B marketing, account-based marketing (ABM) has proven it has staying power. Though it was a topic-of-conversation for years in many B2B circles, it only began finding adherents […]

Use These B2B Lead Generation Tactics to Immediately Supercharge Your Results

b2b lead generation tactics

In many industries, B2B lead generation tactics have become the difference between the companies at the top and those that constantly struggle to hold on for another year. Obviously, the better you’re able to generate leads, the more sales your company is likely to make. That’s not all, though. Each new lead also represents an […]

3 Opportunities to Improve Your B2B Marketing Strategies

In the Digital Age, it’s never been more apparent which companies are using B2B marketing strategies that earn results and which are struggling with plans that don’t work. The former is constantly able to chase new initiatives, often breaking ground on channels the rest of their industry hasn’t leveraged quite yet (e.g. social media). At […]

How to Leverage Email for Your B2B Marketing Campaign


Although every B2B company is different, it’s common knowledge that every B2B marketing campaign needs to include the power of email. Aside from the fact that email has proven to offer the highest ROI of any marketing channel, it’s also one of the easiest to leverage. Still, it’s not so easy that many marketers don’t […]