Most B2B marketing companies face stiff competition simply because they’re in smaller industries that can only support so many competitors. Unfortunately, this means one bad idea can often be enough to set your company back years or even put you out-of-business altogether.
It’s why it’s so important that you only invest your company’s time and money into B2B marketing campaign ideas that are proven to work.
3 B2B Marketing Campaign Ideas to Implement Immediately
As a B2B marketer, there is plenty you can do in the short-term to start seeing positive results right away.
Still, there are other B2B marketing campaign ideas that take a bit longer to find their footing and start producing the results you want. So, while it’s great to have goals you can execute in the near future, consider how these three ideas could set you up for success by 2020 if you start enacting them ASAP.
1. Segmenting Your Audience by Using Intent Data
One of the biggest trends to hit B2B marketing in recent years has been the easy accessibility of intent data. Thanks to companies like Bombora, you can now leverage “signals and data about prospective buyers or businesses actively researching products or services.”
In other words, as the name suggests, intent data tells you not just what your prospects are after but why they’re after it.
This kind of data could be powerful for a number of different reasons. For example, you may want to modify the copy on your main webpages to reflect the dominant intentions of your market.
However, the reason intent data is on our list of B2B marketing campaign ideas is that you can also use it to segment your entire funnel. You’ll probably find that segmenting by intention is far better than using other metrics like company size or the prospect’s job title.
2. Becoming an Influencer in Your Industry
Of all the B2B marketing campaign ideas that have proven to be successful in the long-term, one of the most surprising in recent years has been influencer marketing. This was a purely B2C strategy that seemed to work best on social media sites like Instagram and Snapchat. Nonetheless, it has shown impressive results for numerous B2B companies.
There’s no reason to think this will change in 2020. B2B decision-makers will still look for guidance from reliable sources, so it won’t hurt if you have a trusted influencer on your side.
That said, why pay a third-party for that kind of clout? Start building up your network now, and you could become that trusted resource in 2020. Imagine what that would do for your B2B company’s profile.
Between now and 2020, look for every opportunity to guest post, give interviews, host interviews, conduct webinars, etc. If it will get your name and company on other sites and in front of people in your industry – even if they’re not necessarily prospects – go for it.
3. Adopting Account-Based Marketing
Finally, no B2B-marketing trend of the last 10 years can hold a candle to the potential of account-based marketing (ABM). Every day, another company takes the plunge and starts going after accounts on an individual basis.
If not, start making the transition now, so you’ll be ready to unleash ABM campaigns come 2020.
If your company couldn’t possibly survive on a strictly ABM strategy, implement as much of one as you can. For example, score your leads, and then dedicate personnel to those deemed the most valuable. Aside from increasing leads, this modified approach will also teach your marketing team a lot about them.
Once you have a process in place, you could be extremely effective in 2020.
How to Supercharge All of Your B2B Marketing Campaign Ideas
The time to start executing the threeB2B marketing campaign ideas described above is right now. The sooner you do, the sooner you’ll see success and be able to further optimize your strategies in time to take over your market once 2020 comes around.
Of course, you don’t have to wait to start generating more leads immediately. No matter what kind of strategies you’re currently using, if they bring traffic to your website or a landing page, we can turn those visitors into qualified leads right away.
In fact, we guarantee that our platform will increase your ABM and lead-generation conversions by at least 51%.
Want to see how?
Just contact us today for your free demo.