How to Measure Your Account-Based Marketing Campaign’s Success
Account-based marketing may cost more than regular marketing campaigns but also have a greater return on investment. When you perform account-based marketing, you switch from conveyor belt marketing to handmade marketing. You aren’t mass producing the same marketing experiences for a large audience. You’re creating customized, optimized campaigns for each account. Learn how to measure […]
The Modern Marketer’s Guide to Powerful Lead Enrichment
Information is power. In many cases, the more information you have, the more control you have over a situation. Planting a dozen different seeds in the same garden with the same sunlight and water will not yield the same results. Each seed is unique. Once you understand the subtle differences, you can adjust the shade, […]
Pros and Cons of Gated Content in 2024
Planning an open house party versus an invite-only party is vastly different. If you’re hosting an open house, you have no idea who might show up or how many people to expect. This can lead to creating too much or too little food, not considering specific diets, and not knowing what entertainment people would enjoy. […]
10 Tips for Qualifying and Converting a Sales-Qualified Lead
Most marketers have experienced the frustration of generating thousands of leads only to lose the majority. Some leads didn’t match your target audience, while others went to competitors. Even when you convert a lead into a sales-qualified lead, you still encounter hurdles that result in more losses. Is there a better way? Hushly believes there […]
Your Guide to B2B Sales Funnel Management
Sales is more of a triathlon than a marathon. In a marathon, you keep the same pace and the entire race. However, a triathlon changes throughout the race from swimming to cycling to running. You need a new skill set and strategies to succeed in the running section as you would in cycling or swimming. […]
MQL vs. SQL: What’s the Difference?
Jumping to the last page of a book isn’t as impactful as when you have a chance to read the character exposition, plot buildup, and the epic final battle. The same is true for converting your leads. If you skip to the conversion without the buildup, your leads may not respond to your sales pitch […]
Why Email Marketing Is Important (+6 Ways to Use Email)
Is email marketing still relevant? After all, there are so many ways to reach clients in 2024. You have social media, text messages, instant messages, and chatbots. What does email marketing bring to the table that the other channels don’t already cover? Email marketing offers several options, one of the biggest being a platform for […]
6 Benefits of Workflow Automation for Technology Companies
Inspector Gadget was a famous childhood cartoon about a detective who could immediately produce any tool he needed. These tools allowed him to accomplish dozens of tasks, no matter the situation. While you may not have a hat that produces helicopter wings or gloves with screwdrivers, AI is your tools set, ready to jump in when […]
Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry
Converting a stranger to a lead is a massive win for any marketer. However, it’s just the first step in the journey to the ultimate conversion: a sale. That lead will cross several more barriers before you can count it as a profitable success. One barrier is moving from a marketing-qualified lead to a sales-qualified […]
How to Optimize Your Mobile App Conversion Rate
It’s possible that over half of the people reading this article are accessing it on a smartphone. Mobile phone usage is exploding. You use your mobile devices for everything from checking emails to watching your favorite sports team. You even keep your favorite brands’ apps on your phone. While smartphones are convenient for consumers, they […]