Why Email Marketing Is Important (+6 Ways to Use Email)
Is email marketing still relevant? After all, there are so many ways to reach clients in 2024. You have social media, text messages, instant messages, and chatbots. What does email marketing bring to the table that the other channels don’t already cover? Email marketing offers several options, one of the biggest being a platform for […]
6 Benefits of Workflow Automation for Technology Companies
Inspector Gadget was a famous childhood cartoon about a detective who could immediately produce any tool he needed. These tools allowed him to accomplish dozens of tasks, no matter the situation. While you may not have a hat that produces helicopter wings or gloves with screwdrivers, AI is your tools set, ready to jump in when […]
Marketing Qualified Lead vs. Sales Qualified Lead Conversions in the Tech Industry
Converting a stranger to a lead is a massive win for any marketer. However, it’s just the first step in the journey to the ultimate conversion: a sale. That lead will cross several more barriers before you can count it as a profitable success. One barrier is moving from a marketing-qualified lead to a sales-qualified […]
How to Optimize Your Mobile App Conversion Rate
It’s possible that over half of the people reading this article are accessing it on a smartphone. Mobile phone usage is exploding. You use your mobile devices for everything from checking emails to watching your favorite sports team. You even keep your favorite brands’ apps on your phone. While smartphones are convenient for consumers, they […]
How to Humanize AI: A Guide to Combining the Best of Both Worlds
Artificial intelligence (AI) has the power to scan and organize thousands of files. It can identify patterns and detect errors from piles of information. Yet, despite its unparalleled strengths, it still lacks human skills like understanding people’s emotions. There’s no better human than humans, and AI can’t replace that unique spark you have. However, it […]
Why Your Tech Company Needs AI Conversion Rate Optimization
Being an intuitive marketer means knowing when to work harder and when to work smarter. Conversion rate optimization is one area where working smarter yields greater rewards. We all have human limitations. When we work within our limited capabilities, we also restrict our business’s growth. AI conversion rate optimization pushes conversion rates beyond your human […]
Account-Based Marketing vs. Traditional Marketing: Which Is Best for Your Tech Company?
Traditional marketing techniques were the norm for many years because all marketers could do it. Traditional marketing encompasses offline activities such as print ads, billboards, and cold calling. The traditional framework also encompasses digital outbound marketing strategies that follow the same process. However, that framework is no longer the go-to option for all companies, especially […]
How to Choose the Best Conversion Rate Optimization Tool for Your Business
You use screwdrivers to twist screws into their slots. They are very effective at their jobs. But you wouldn’t use a screwdriver to build large furniture pieces, staircases, and home extensions. There’s a point where manual screwdrivers aren’t effective, and you need to upgrade to a drill. Conversion rate optimization (CRO) tools are the drills […]
6 Top Conversion Rate Optimization Best Practices in 2024
“We doubled our website traffic this month.” Your marketing assistant proudly proclaims. “That’s fantastic! And how are our sales looking?” The assistant looks confused before replying that they remained the same. In your rush as a marketer to generate the numbers, we must not forget to also include strategies for converting those numbers to customers. […]
Your Complete Guide to Digital Marketing for Professional Services
Whether you’re a law firm, accounting agency, consulting company, or any other professional service provider, your online presence and digital strategies directly impact your success. Most clients begin their research online, so leaving your digital mark and curating a journey that directs users from the first touchpoint to the conversion has the potential to be […]