Should You Rely on a Gated Landing Page? Everything You Need to Know
Should You Rely on a Gated Landing Page? Everything You Need to Know… From a B2B marketing perspective, gating a landing page is the only choice that makes sense, right? You don’t want website visitors to slip through the cracks and get lost forever in the massive internet void like an interesting Facebook post after […]
Why Do B2Bs Need Self-Nurturing Landing Pages to Turbocharge Leads?
How do you spend your free time away from work? If you’re like most people, you enjoy watching your favorite Netflix or Hulu shows, listening to your favorite curated Spotify playlists, scrolling through Facebook, and shopping through your favorite app. Top apps like these all have one key feature in common: endless streams of personalized […]
5 Reasons You Need a B2B Adaptive Content Hub to Nurture Leads
You spend a lot of time and energy developing high-quality content to educate, inform, and guide your leads towards conversion. The B2B buying process is notoriously long and requires a lot of time and effort — shouldn’t your website do most of the work? Sure, emails and following up are both relevant, but an adaptive […]
4 Organizing Techniques to Leverage Marketing Data Analysis
It’s a problem that marketers are all too familiar with—keeping massive amounts of data organized. You already have to manage data on countless people that you’ve collected from multiple sources. How can you leverage your personalization effort to its full potential if you don’t stay organized? A few marketing data analysis strategies can help you […]
4 Bulletproof B2B Lead Generation Ideas to Prepare for 2020
Yes, there are still a few months left in 2019, but it’s always a good idea to stay ahead of the game, right? The truth is, the B2B marketing landscape is changing at a rapid pace. Your B2B leads and clients expect high-level personalization in email, social media, and on your website. You’ve already segmented […]
The Remarkable Secrets to Finding B2B Sales Leads on Twitter
Are you one of the many B2B marketers who hates using Twitter for lead generation? No one’s blaming you. Twitter’s stock price continuously struggles to stay afloat, and many would argue that this is likely due to their poor reputation as an advertising platform for businesses. The truth is, you don’t need to pay for […]
The Pros and Cons of Content Syndication Every Marketer Needs to Know
Content syndication can work wonders for your B2B marketing. When executed with careful consideration, you can generate more leads than you’ll know what to do with and turn yourself into a mini-celebrity. However, there’s also a dark side to syndication. With higher stakes in B2B, you also run a higher risk of damaging your credibility […]
5 Best B2B Lead Generation Services to Optimize Rock-Solid Growth
While generating leads is essential, it’s just one small piece of the puzzle. Are your B2B leads a good fit for your product or service? Which competitors are they considering? What’s their job role and which problems do they face every day? Without the right B2B lead generation services, you’ll never be able to nurture […]
What Is B2B Marketing in the P2P Era? 5 Key Factors You Need to Know
When you ponder the question “what is B2B marketing,” what comes to mind? A stuffy suit behind a Mac in a corporate office with you on the other end trying to get their attention? After all, you’re marketing to businesses, not individual people, right? Not true. At the end of the day, you’re still engaging […]
How to Boost Sales and Nurture Loyalty with Big Data Marketing
While some tried and true marketing methods are still effective, look to the future, and you’ll see nothing but big data marketing. Unfortunately, many marketers aren’t making the most of their data. It’s not about having the flashiest tools and most modern automation. It’s about how you harness that data to connect with your buyers. […]