The Remarkable Secrets to Finding B2B Sales Leads on Twitter
Are you one of the many B2B marketers who hates using Twitter for lead generation? No one’s blaming you. Twitter’s stock price continuously struggles to stay afloat, and many would argue that this is likely due to their poor reputation as an advertising platform for businesses. The truth is, you don’t need to pay for […]
The Pros and Cons of Content Syndication Every Marketer Needs to Know
Content syndication can work wonders for your B2B marketing. When executed with careful consideration, you can generate more leads than you’ll know what to do with and turn yourself into a mini-celebrity. However, there’s also a dark side to syndication. With higher stakes in B2B, you also run a higher risk of damaging your credibility […]
5 Best B2B Lead Generation Services to Optimize Rock-Solid Growth
While generating leads is essential, it’s just one small piece of the puzzle. Are your B2B leads a good fit for your product or service? Which competitors are they considering? What’s their job role and which problems do they face every day? Without the right B2B lead generation services, you’ll never be able to nurture […]
What Is B2B Marketing in the P2P Era? 5 Key Factors You Need to Know
When you ponder the question “what is B2B marketing,” what comes to mind? A stuffy suit behind a Mac in a corporate office with you on the other end trying to get their attention? After all, you’re marketing to businesses, not individual people, right? Not true. At the end of the day, you’re still engaging […]
How to Boost Sales and Nurture Loyalty with Big Data Marketing
While some tried and true marketing methods are still effective, look to the future, and you’ll see nothing but big data marketing. Unfortunately, many marketers aren’t making the most of their data. It’s not about having the flashiest tools and most modern automation. It’s about how you harness that data to connect with your buyers. […]
3 B2B Marketing Campaign Ideas That Will Pay Off Before 2020
Most B2B marketing companies face stiff competition simply because they’re in smaller industries that can only support so many competitors. Unfortunately, this means one bad idea can often be enough to set your company back years or even put you out-of-business altogether. It’s why it’s so important that you only invest your company’s time and […]
Is Your Website Ready to Support an ABM Campaign?
Is your B2B company considering its first-ever ABM campaign? There are countless reasons to give it a try. While numerous trends come-and-go every year in the world of B2B marketing, account-based marketing (ABM) has proven it has staying power. Though it was a topic-of-conversation for years in many B2B circles, it only began finding adherents […]
4 Reasons to Use LinkedIn for B2B Lead Generation
A lot goes into running a successful B2B company, but lead generation has to be right up there at the top. Obviously, without any leads, you can’t have any sales. However, without a sufficient amount of leads, it’s almost impossible to effectively test your funnel and make sure you’re seeing as many sales as possible. […]
B2B SEO vs. B2C SEO
Most B2B marketers understand that while there are many B2C tactics they can partially adopt, they can never do so completely. Nonetheless, far too many still totally rely on SEO tactics that clearly fit B2C companies best. Until they make the switch to understanding how to use B2B SEO, their dreams of massive traffic will […]
How to Combine B2B Content Marketing with Paid Traffic
In B2B online marketing, there tends to be two very distinct worlds. As far as traffic to your website is concerned, there is B2B content marketing and paid traffic. While you can use both, many companies strictly rely on one or the other. Those companies that do utilize both options tend to keep them completely […]