5 Forgotten B2B Customer Journey Touchpoints Every Marketer Needs
You hear a lot about improving the buyer experience these days, but are you covering all the important B2B customer journey touchpoints? Research shows that most B2Bs could stand to improve their customer experience. While most consumer brands tend to receive satisfaction ratings between 65% and 85%, B2Bs fall short with approval ratings below 50%. […]
8 Real-Time Personalization Tactics You Can Use Today
A lot of B2Bs either put off or neglect personalization entirely because they assume it’s too complicated, costly, or risky. The truth is, real-time personalization is much simpler than you’d think! Artificial intelligence makes it easy to track onsite behavior for every visitor and create an instantly personalized experience. One-to-one marketing is important. 83% of […]
Artificial Intelligence Pros and Cons in B2B You Need to Know
AI is a funny thing. Every business knows it’s growing in importance, but they struggle to implement AI tools properly. By understanding the basic artificial intelligence pros and cons, you can prepare yourself and avoid some common mistakes Mistakes are costly. Major companies – who you’d think have it all figured out – lost $900 […]
How to Create an Awesome B2B Brand Strategy + 4 Mistakes to Avoid
A B2B brand strategy is critical for building familiarity, and later, trust with your audience and leads. Unfortunately, many businesses fall short in the B2B branding department – either missing the mark or not connecting with buyers quite as they should – and it has real-world consequences. 63% of buyers look for shared values when […]
6 Essential Business to Business Marketing Strategies for Mobile
Business to business marketing strategies that prioritize mobile experience aren’t optional anymore. Your website is your best marketing asset. It does the work of both your sales and marketing teams. An engaging and accessible mobile website is critical for nurturing leads and avoiding customer churn. Research shows that over 90% of B2B buyers are more […]
How to Leverage Digital Behavioral Data in B2B for Buyer Journeys
A few years ago, only multinational B2Bs with massive marketing budgets could afford to track digital behavioral data and use it to implement personalized strategies. That’s drastically changed. Today, it’s easier than ever to collect different types of behavioral data on your leads. Not to mention, intent data adds an entirely fresh level of tracking. […]
7 Tips to Create an Effective B2B Integrated Marketing Strategy
If asked to imagine some of the best integrated marketing campaigns in B2C, you’d have no problem thinking of several. Old Spice, Always, Taco Bell – just to name a few. What about B2B integrated marketing campaigns? You’d have a little more trouble, right? Integrated marketing in B2B doesn’t have to be super stressful. Use […]
Here’s Why You Don’t Need to Fear B2B Marketing Automation
You hear it all the time, “B2B marketing automation is supposed to make your life easier – not harder” but you can’t see it. To you, automation just sounds like a huge hassle. Everyone else is jumping on the bandwagon and you’ve got to follow their lead or get left behind. For most people, drastic […]
How to Choose a B2B Marketing Agency that Understands Human Behavior
You’ve no doubt noticed that “customer experience” or “customer journey” is all the rage in B2C marketing right now. It’s all about creating a seamless and humanized experience for leads and current customers across multiple platforms – but should a B2B marketing agency take a similar strategy? Well, your B2B buyers are also consumers for […]
7 Account-based Marketing Tactics You Need to Convert
Looking for new account-based marketing tactics to level-up your strategy? Maybe you’re new to ABM entirely and you’re interested in how it works before hiring an account-based marketing agency? Either way, you’re in the right place! Research from MarketingProfs shows that companies with an ABM strategy in place generate 208% more revenue than those without. […]