Are You Spending Too Much Time on B2B Content Personalization?
Personalized content is critical for grabbing attention, earning engagement, and winning B2B leads. 85% of buyers say they will bounce if a company doesn’t personalize the very first touchpoint along the journey. But are you spending too much time researching, developing, and delivering your B2B content personalization strategy? Probably! Let’s go over the different strategies […]
B2B Marketing Budgets During COVID-19: Why You Don’t Need to Worry
Some states might be slowly creeping back to normal, but the reality of business and life is far from how it once was. The truth is people are scared. Scared for their jobs, the roof over their heads, food on their tables, and even their physical and mental health. As if the virus itself didn’t […]
B2B Data Cleansing Isn’t Effective. You Need a Sustainable Strategy
Data is paramount to all your marketing strategies – from personalization to social media targeting and content creation. Unfortunately, most B2Bs aren’t working with the most accurate data. In fact, 62% of organizations are relying on data up to 40% inaccurate to drive their marketing decisions. This is extremely costly. In the long-term, it isn’t […]
B2B Marketers Need to Prioritize Hyper-Personalization
Now more than ever, the digital experience you provide can make the difference between loyal conversions and one-time bounces. Business has shifted online in the wake of COVID-19. Twitter, for example, realized that the low overhead from remote work was too great to pass up. B2B is no different. Every sector is looking to improve […]
Why You Need to Use AI for Needs-Based Segmentation
On the surface, needs-based segmentation sounds intriguing and effective. Why wouldn’t you want to segment your leads and audience based on their needs? Once you do that, you can create effective content, distribute it, and nurture leads towards a purchase. Unfortunately, things don’t work out so seamlessly in practice. Here’s a look at why segmenting […]
What Every Marketer Gets Wrong About B2B Conversion Rate Optimization
If you’re like most B2B marketers, your conversion rates could stand to improve. It’s nothing against you as a marketer. It’s just that B2B isn’t an easy field to convert prospects into leads and leads into loyal customers. Across all industries, the average B2B conversion rate hovers around 2.25%. Ouch, and that’s average which means […]
6 Types of Content to Create for Effective Firmographic Segmentation
By now, most B2Bs have figured out that generic content won’t work for every visitor. You must personalize your content if you want to win over leads and prevent churn. Firmographic segmentation is one of the most powerful tools at your disposal for creating effective content for your prospects, leads, and even customers too. While […]
5 Easy Demand Generation Campaign Ideas to Personalize the Journey
In 2020 and beyond, personalization absolutely can’t be an afterthought. It must encompass your entire B2B marketing strategy. Fortunately, innovative technology and AI makes it easy to personalize every touchpoint along the buyer journey – including your demand generation strategy. This is important because 85% of B2B buyers expect brands to personalize the very first […]
5 Artificial Intelligence Solutions to Personalize Content Marketing
You spend a ton of time, energy, and resources developing your content marketing strategy. According to research from Content Marketing Institute, the average B2B spends an average of $185k per year on various aspects of content marketing. Not only that, but nearly half of all B2Bs expect their content budget to increase in the coming […]
How to Use Artificial Intelligence to Boost Profit from Your B2B Blog
Artificial intelligence shapes almost all your digital experiences. Despite our daily exposure to AI, many B2Bs still aren’t sure how to use it effectively just yet. Apps like Netflix offer an endless stream of personalized content. Facebook is specially designed to keep you scrolling with uniquely crafted content. Amazon offers personalized product suggestions to keep […]