9 Underrated Tactics for Boosting Your Website Retention Rate
All the incredible headlines, content, and research reports in the world can only get you so far. If you don’t make customer experience your top goal, your website retention rate will always suffer. Buyers consume an average of 13 pieces of content before they choose a vendor. Most of that content should come directly from […]
8 Lesser-Known Benefits of Account-Based Marketing (That Aren’t ROI)
By now, you’ve no doubt heard about the benefits of account-based marketing on ROI. The returns are most of the appeal. After all, 87% of marketers say ABM outperforms their other tactics while 91% say ABM helps them increase average deal size. Those 13% and 9% minority groups saying otherwise probably either: Aren’t running the […]
6 Vital Basics for a Winning Account-Based Marketing Strategy
Imagine how you feel when you open an email from your favorite brand. It mentions your first name in the To field. The subject line is something simple like “Happy Friday.” The body is filled with personalized clothing recommendations based on what you’ve bought and browsed before. They might even let you know the expensive […]
Your Ultimate Checklist for Reducing B2B Website Abandonment
Your buyers spend most of their journey researching independently without ever contacting your sales team. In fact, your buyers spend 27% of the process researching online resources like your website. Your website is your most valuable asset for: Building authority as an expert in your industry Earning the trust of your target audience Allowing leads […]
How to Research a Target Market for Engaging Content
No matter how amazing your product is, no matter how perfect a company fits with your brand, buyers won’t sign onto your brand without effective content. Buyers consume 13 pieces of your content on average throughout the journey from both your website and third-party entities. They don’t want advertisements. They need content like case studies, […]
8 Must-Haves for Your Cybersecurity Content Marketing Strategy
As an industry, cybersecurity demands exponential trust to win leads and accounts. Picking the wrong cybersecurity vendor doesn’t just set businesses back some money. Shady cybersecurity can put a business’s data and wellbeing at risk. Your content is your best chance to prove your authority and form connections with your leads. Even though 60% of […]
9 B2B Online Marketing Courses to Win at AI and Machine Learning
Artificial intelligence and machine learning weren’t on the agenda in most marketing courses ten or even five years ago. Nevertheless, AI and machine learning are nearly standard practice these days as part of your business and marketing strategies. Whether you’re a sales rep, CMO, CEO, manager, or marketer, it’s worthwhile to spend some time learning […]
8 Things the Best Account-Based Marketing Campaigns Have in Common
Every day, more B2Bs wake up to the profitability and effectiveness of account-based marketing. 71% of companies with an ABM strategy say its ROI is either somewhat or significantly higher than other marketing tactics. ABM works because it’s highly relevant and personalized – at least it should be. That’s why today we’ll cover the best […]
How to Choose the Right Account-Based Marketing Software for ROI
Account-based marketing has become all but mandatory over the last few years – and it’s all thanks to accessible technology. Unsurprisingly, 68% of marketers say their account-based marketing strategy relies on automation. AI-driven tools and software – along with high-quality content – form the backbone of ABM. With the right account-based marketing software stack, you […]
7 Steps to Personalize Your ABM Landing Pages
If you’re like most B2B marketers, you’re still getting the hang of account-based marketing. Although 92% of marketers say they have an ABM campaign in place, about two-thirds adopted their ABM only within the past five years. In other words, if your campaign isn’t delivering the results you expect, hold tight and optimize – don’t […]