ABM Trends in 2022: What to Watch For
This year was a good year for ABM. We saw the return of the data marketer, the growth of the marketing automation company, and so much more. In 2021, reports show that the number of marketers adopting an ABM approach increased by 15%, resulting in 70% of marketers stating that they’ve already launched an ABM […]
What Exactly are Account-Based Marketing Services, and Do You Really Need Them?
The modern digital marketing landscape is evolving at a rapid pace. Many companies are trying to figure out how they can stay competitive in the ever-changing market. Many of these companies are trying to figure out how to incorporate account-based marketing into their marketing strategies. These account-based marketing services are becoming a more integral part […]
Your Last-Minute Guide to Creating an Exceptional Client Customer Experience This Year
In the world of digital customer experience, we have entered the era of the customer. They are the center of the experience, and they are the best source of information about what they like and don’t like. They tell us what works and doesn’t, and they let us know if we meet their expectations. If […]
What Does a B2B Holiday Customer Experience Look Like?
In the run-up to the holidays, it’s important to ensure that your B2B holiday customer experience (CX) is top-notch. Consumers are more likely to spend money with companies that have a positive experience, so it’s vital to get ahead of the game if you want to succeed in the new year.
How to Use Your Content Engagement Metrics to Create Powerful, Engaging Content
Content marketing is a powerful tool for B2B businesses. But if you’re like most companies, you’re not sure how to use your content engagement metrics to create engaging content. Content engagement metrics are the most effective way to determine your content’s success (or failure). These metrics can help you determine what works and what doesn’t […]
What is User-Generated Content Marketing?
User-generated content is the next wave of content marketing, and it’s something that B2B businesses will need to adapt to if they want to stay on top of the latest marketing trends. But what exactly is user-generated content marketing, and can it help B2B businesses?
What is Martech Automation and Do You Really Need It?
In today’s fast-paced digital world, marketers have to constantly be on their game, competing with other businesses for the attention and trust of their customers. There’s no better way to boost your marketing campaigns than with martech automation. It’s the ultimate B2B solution for marketers looking to boost their marketing efforts. However, when it comes […]
Why You Should be Using Video on Your Landing Pages
Landing pages are a critical piece of most modern websites, but they’re not just for sales. Landing pages have become a key tool for any marketing professional who wants to engage and convert their prospects. And for good reason. Landing pages help your prospects get to know you, get to know your brand, and get […]
What Does an Account-Based Marketing Campaign Look Like?
Account-based marketing (ABM) isn’t exactly a new concept. However, it’s become a trending topic recently. It’s a strategy that focuses on targeting each individual’s needs and wants rather than trying to sell to an entire market at once. Account-based marketing campaigns are incredibly personalized, making them a powerful way to communicate with customers and build […]
What Do Winning Martech Stack Examples Look Like?
Both B2B and B2C brands know just how vital the right marketing tools can be. Unfortunately, many companies don’t know how to choose the right tools for their needs, or they fall under the impression that they need access to “all the things” to do a good job. If you’re considering investing in a new […]