The future of content marketing is already here. A future where computers understand language better than some humans, where programs can generate high-quality blog posts, and where computers can help you write better copy. While there is a lot of controversy surrounding natural language AI tools, and whether they will eventually replace human copywriters (no, they won’t), there is no denying the value of these tools for B2B brands.

What are Natural Language AI Tools?

Natural language processing is a subset of artificial intelligence, and natural language AI tools are software programs that utilize machine learning algorithms to understand human language.

Source: TechTarget

At their core, natural language AI tools are programs that have been trained to understand human language. These programs have been fed thousands and thousands of text samples and images, and as a result, have been able to learn to extract information from those sources.

The most advanced natural language AI tools are able to understand and respond to human language in a way that is almost indistinguishable from human communication.

The applications of these technologies are broad, and brands of all sizes are using them to generate high-quality content, build engaging blog posts, and capture more leads.

What Benefit do AI Tools Provide B2B Content Marketers?

B2B content marketers are always looking for ways to improve their content, and natural language AI tools provide a powerful way to do that. Some of the most common benefits can be found when NLP is used in:

Content Planning

Natural language AI tools can be used to assist in the planning process by generating new content ideas based on various factors. Some of the more advanced tools can understand the tone and tenor of the content that has been produced in the past and use that information to generate suggestions for new topics that can be written about.    

Content Creation

Some of the most advanced natural language AI tools can generate high-quality, unique blog posts from scratch. These programs can understand the topic being discussed, the tone used in the body of the post, and the audience that is being written for. As a result, these programs can generate unique, on-brand content, provide value, and are worth sharing.

Content Personalization

One of the most effective uses of natural language AI tools is in the area of content personalization. At its core, content personalization is the art of generating content that is optimized for a specified audience. By using natural language AI tools, B2B marketers can generate high-quality content and content that is customized for each unique visitor.

Content Success Monitoring

Another significant benefit of using natural language AI tools is that they can monitor the success of content marketing campaigns. The most advanced programs can provide insights into what content is generating the most engagement, which pieces of content are generating the highest quality traffic, and which pieces of content are performing the best.

5 Best Natural Language AI Tools to Utilize in Your Content Marketing Strategy

If you’re an in-house content marketer, you know the importance of creating engaging and relevant content. But how are you supposed to do this when you’re a business-to-business company?

1. Hushly – Web Content Personalization

Hushly offers B2B marketers a wide range of AI-powered tools to help them reach their goals. However, one of the most sought-after tools is our content personalization tools. They used natural language to deliver the right content to the right person, allowing you to generate more leads, build stronger relationships, and increase conversions.

2. Jarvis – Content Creation

Jarvis is one of the most popular content writing tools on the market. It uses artificial intelligence to generate high-quality blog posts, articles, and social media posts automatically. This means that you can use Jarvis to build your blogging and social media strategy without needing to spend hours each week writing new content.

3. HyperWrite – Content Creation

HyperWrite is another AI content creation platform that allows B2B marketers to generate various content without needing to spend countless hours creating new material. HyperWrite is powered by machine learning and natural language AI, allowing it to generate high-quality content at scale. It also provides the ability to customize the content’s style, tone, and voice. This will enable you to create a unique voice for your brand across your entire content marketing strategy.

Source: HyperWrite

4. SurferSEO – SEO tool/Content Audit tool

SurferSEO is an SEO and content audit tool designed to help B2B marketers improve their content marketing strategies. It uses natural language AI to provide insights into what’s working and what’s not, which allows you to prioritize your efforts and identify areas for improvement. It also provides a set of highly accurate SEO tools to help you identify areas of opportunity and make sure that you’re leveraging the most powerful keywords possible.   

5. IBM Watson

IBM Watson is an AI platform designed to help businesses achieve their goals. One of the unique features of IBM Watson is that it can be customized to fit the needs of your business. This means that you can choose the specific AI tools and services that you want to use, allowing you to build a system that’s designed to meet your specific needs, including tools such as:

  • Language translators
  • Text to Speech/Speech to Text
  • Natural Language Understanding, and more

Put AI to Work for You with Hushly’s AI-Powered Solutions

Hushly’s suite of AI-powered tools allows you to harness the power of artificial intelligence to improve your content marketing strategy. By using natural language AI, you can build a system that’s designed to help you generate more leads, improve your brand awareness, and increase the number of conversions that you’re generating.

This allows you to focus on the most important aspects of your business while also developing a system designed to provide a steady stream of new customers.  

Ready to see what Hushly’s AI-powered solutions can do for you? Request your personalized demo today!

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