Marketing Qualified Leads vs. Marketing Qualified Accounts: What’s the Difference and Does It Really Matter?
The last thing any business wants is to pour time and resources into generating leads, only to fall short of their goals. After all, you’re relying on those leads to convert so you can keep your company afloat. If you aren’t hitting your sales goals, it can cause financial strain when it comes time to […]
ABM and Lead Conversion: How to Put Your ABM Strategy to Work and Increase Your Lead Conversions
Account-based marketing (ABM) can be an extremely effective way to target and convert leads within your B2B business. But if you’re not familiar with account-based marketing or you’ve used it without success in the past, pay close attention. If you want to reach your highest-value leads and get them to close more deals, this is […]
5 B2B Account-Based Marketing Examples to Help You Build a Successful Strategy
Take a moment and imagine a world where the sales process began by selling directly to those accounts that were the best fit for your business. You’d no longer have to waste time marketing to and pitching unqualified leads that simply aren’t interested. Instead, you can focus on engaging and nurturing those whom you know […]
B2B Account Retention: Why It’s More Important Now Than Ever
With the current state of the economy, times have proven to be tough for everyone, including businesses. To survive with everything happening in the world and stand out in a competitive marketplace, it’s more important than ever to focus on B2B account retention. While this may seem like a no-brainer, many businesses get too caught […]
The Effects of Inflation on Consumers: 5 Methods to Help You Build Trust and Encourage New and Returning Business
It seems inflation is all anyone talks about these days, but it’s for good reason. Increasing prices are impacting everyone, from regular people to B2B companies, and everyone in between. It’s gotten to a point where it’s simply too hard to ignore. And instead of just accepting that this is the state of the world […]
The Impact of Inflation on Economic Growth: What Does This Mean for B2B Brands?
Inflation is a hot topic these days. You may have seen it mentioned on the news or social media, or perhaps you’ve overheard conversations at work. With prices skyrocketing, it seems to be all anyone is talking about. For the average person, this means they’re shelling out more on everyday items, whether at the store […]
B2B Economic State: What You Need to Know
The current economic state is as tumultuous as ever. The COVID-19 pandemic has forced many businesses to shut their doors, while others have had to scale back their operations over the past couple of years. Meanwhile, you can’t seem to go a day without hearing about supply chain issues or people muttering the word, “inflation,” […]
The Need for B2B Personalization is Growing: What You Should Be Doing to Create an Unforgettable Account Experience
B2B personalization is about creating a personalized experience for each customer. The most successful B2B brands personalize their marketing by speaking to the customer’s professional needs and giving them content tailored to their specific situation. The need for B2B personalization is growing, and according to one study by Accenture, 73% of B2B buyers now want […]
B2B Website Personalization is Possible: 5 Ways to Use Personalization on Your Website
Personalization is a powerful tool to win over leads and create interesting content for your website. 77% of B2B marketers agree that there are many benefits to B2B website personalization, yet 42% still admit that they struggle to personalize their user’s experience while on their website. In today’s B2B sales environment, it’s more important than […]
How TechTarget Used Personalized Landing Pages to Reach 60% of Their 25 Hard-to-Reach Accounts
Most content marketers and business-to-business (B2B) salespeople are familiar with the widespread practice of creating content that is personalized to meet the needs of specific accounts. Known as account-based marketing (ABM), this practice involves mapping a company’s target accounts with its buyer personas. The idea is to create content relevant to each account’s needs, then […]