The Need for B2B Personalization is Growing: What You Should Be Doing to Create an Unforgettable Account Experience
B2B personalization is about creating a personalized experience for each customer. The most successful B2B brands personalize their marketing by speaking to the customer’s professional needs and giving them content tailored to their specific situation. The need for B2B personalization is growing, and according to one study by Accenture, 73% of B2B buyers now want […]
B2B Website Personalization is Possible: 5 Ways to Use Personalization on Your Website
Personalization is a powerful tool to win over leads and create interesting content for your website. 77% of B2B marketers agree that there are many benefits to B2B website personalization, yet 42% still admit that they struggle to personalize their user’s experience while on their website. In today’s B2B sales environment, it’s more important than […]
How TechTarget Used Personalized Landing Pages to Reach 60% of Their 25 Hard-to-Reach Accounts
Most content marketers and business-to-business (B2B) salespeople are familiar with the widespread practice of creating content that is personalized to meet the needs of specific accounts. Known as account-based marketing (ABM), this practice involves mapping a company’s target accounts with its buyer personas. The idea is to create content relevant to each account’s needs, then […]
Creating Personalized Visitor and Account Experiences: How Mindtickle Created a Scalable Solution with REAL Results
The customer experience (CX) is the main factor in building a thriving business. Companies that know their customers’ needs and preferences are far more likely to succeed. This is especially true in the B2B sector. B2B customers are more demanding than ever, and they expect a seamless experience from when they start researching a product […]
Using AI in B2B Marketing: 5 Things Worth Considering
B2B marketing has seen a lot of changes over the years, but one that is sure to stick around is the use of artificial intelligence (AI) in B2B marketing. Despite all its advances, AI is still in its infancy. As it continues to grow, it is becoming more sophisticated, and its uses are expanding beyond […]
AI in Social Media Marketing: How Artificial Intelligence is Transforming the Practice
Social media marketing is crucial to any business’s marketing strategy, and many companies are incorporating artificial intelligence into their social media strategies. Research shows that the AI market in social media is increasing rapidly with the market expected to reach $3,714.89 million by 2026, with a CAGR of 28.77% during the forecast period of 2021-2026. […]
AI in Market Research: How Can You Put AI to Work for You
Market research is an integral part of any business. You can’t make informed decisions about your business’s needs without knowing what your customers want. You need to rely on the best tools to get the information you need. The ability to use artificial intelligence (AI) in market research is becoming increasingly important, and when used […]
Ethics of AI in Marketing: What Exactly Does that Mean?
Artificial intelligence, or AI, has been around for decades. Although we’ve come a long way in the AI field, there’s a lot of room for growth. With the rise of AI in all aspects of business, there’s a lot of controversy surrounding the ethics of AI in marketing. Here’s what you need to know about […]
Website Personalization vs. Content Personalization: Do You Really Need to Invest in Both?
Approximately 80% of B2B marketers believe that personalization improves customer relationships. However, the debate rages on when it comes to website personalization vs. content personalization. Some marketers think content personalization is sufficient, while others believe that website personalization is more effective. Is one better than the other? Or should you be investing in both? Before […]
AI Marketing: Everything You Need to Know to Get Started
AI marketing is a broad term that can encompass many different things. And as you might expect, it can be a little confusing if you don’t know where to start. What exactly is AI marketing? What are the benefits of using it? To help you out, here’s everything you need to know to get started. […]