A Guide to Visitor Behavior Analysis
Visitor behavior analysis is the process of understanding why users on your website make purchases, browse certain content, or click away. In essence, it’s examining every part of the user experience from the user’s perspective to find out what’s good about your website and what needs improvement. Other than just understanding what customers are doing, […]
A Guide to Measuring Lead Quality
Measuring lead quality is an important step to boosting your sales conversion rates and simplifying the lives of your sales team. An unqualified list of leads can be highly misleading. If most prospects in the stack are only kind of interested in what you’re selling, a salesperson could waste precious time tracking them down only […]
How to Create an Effective Content Engagement Strategy
Content engagement is the world of shares, likes, clicks, and reposts. The more engagement you have on your posts and the higher the quality of that engagement, the more likely the customer will enjoy spending time on your pages or with your content. In some respects, high content engagement acts as a self-reinforcing cycle. Improved […]
How to Boost Your B2B Content Engagement
Content engagement is a key indicator of the quality of your content marketing strategy. Keeping track of it is a challenge in and of itself, but what about boosting it? It may not always be obvious what drives social media users to engage with content, how to track it, or why to bother with content […]
Account-Based Marketing vs. Demand Generation: What’s the Difference?
Account-based marketing (ABM) is an old idea that continues to generate buzz and influence B2B sales around the world. Demand generation is a similarly well-understood set of strategies companies use to improve the quality of their sales leads, if not the quantity of them. Of the countless marketing strategies available for modern businesses, these are […]
A Guide to Account-Based Marketing (ABM) for Fintech Companies
Account-based marketing (ABM) is a powerful option for fintech companies looking to target high-quality clients. Instead of the standard marketing process, which expects customers to find your product through traditional advertising and buy it based on the strength of the advertisement, ABM seeks to target the best and largest customers and sell to them directly. […]
Understanding the B2B Content Experience Framework
Account-based marketing (ABM), and its evolution into account-based experience (ABX), has shifted the framework that informs how content should be presented to your B2B buyer audience. There was a time when just having the information posted somewhere online was enough to add value. As marketing strategies have evolved and risen to meet the expectations of […]
9 Demand Generation Campaign Examples to Inspire You
It can be useful to look at some demand generation campaign examples so you can apply the principles to your own business. Demand generation tools and strategies are constantly evolving, and the vast number of choices of how to increase demand for your product can lead to paralysis. But generating ROI with smart marketing tactics […]
ABM vs. ABX: Their Similarities and Differences
Account-based marketing and experience, or ABM and ABX respectively, are marketing terms that describe a strategy aimed at targeting and impressing specific, high-quality B2B consumers. This is in contrast to a traditional marketing strategy, which might make a generic pitch to a general audience within an industry. ABM originated in the early 1990s and became […]
What is ABX Marketing? Here’s How to Get Started
Account-based experience, or ABX, marketing is an end-to-end B2B service strategy that focuses on synchronizing all aspects of a B2B customer experience: from marketing, to sales, to customer service. A consistent, high-quality B2B service tailored to each business is the ultimate goal of ABX marketing. Similar to its predecessor known as ABM (account-based marketing), the […]