Marketing Pillars of Efficient Growth at Scale
To create an efficient growth model you need to develop a repeatable, scalable motion. And know your ‘Why’. Why should your buyers care about your company? Why did you create this product and what problems does it solve? Understanding your ‘Why’ will be the catalyst to your entire go-to-market strategy. Luckily, marketers have started to […]
How to Do B2B Keyword Research That Brings Leads
You plan your B2B marketing content carefully to add value to the lives of your clients, inform customers about new or upgraded products, and direct prospects to your sales teams to close the deals. But does your B2B marketing content generate leads with a coherent strategy based on strong B2B keyword research? According to Baclinko, […]
Your Guide to Creating a Content Matrix
Try visualizing yourself as someone shopping for a product like the one you’re selling. How do you expect to engage with content? What does it feel like to learn about a product, educate yourself on it, decide whether it’s worth buying, and pull the trigger on the purchase? If you’re selling to B2B customers, you […]
8 Ways to Optimize Your ABM Experience for Business Growth
You may be totally confident in your ABM experience strategy today and unsure of how it’s going to scale tomorrow. This is a reality many small-to-medium business owners and marketing executives face and brings the problem of scalability into sharp focus. For decades, companies have relied on traditional lead generation in the form of regular […]
When Should You Ungate Content?
The decision to ungate your website’s content hinges on many factors. The performance of your MQLs, the importance of your brand awareness, and the quality of your content are all pieces of a puzzle. To know when and how to ungate your content, you’ll need some important information about your company as well as the […]
Subfolder vs. Subdomain for SEO: Which is Better?
After deciding what type of content to host on your website, you’re going to quickly be asking another question: “Should I host my content on subfolders or on subdomains?” Subfolders are the classic option. The internet was built on subdirectories and folders, and their basic structure means they’re easy to understand since they directly resemble […]
Mobile Engagement Strategy 101: 6 Ways to Win More B2B Audiences
A business owner spots an ad for your software and is convinced enough by the potential value that he makes a note to research your website later. He doesn’t remember the note until a few days later when he’s at home going over emails on his phone, and it’s here that he finally has the […]
Mobile Customer Engagement: What It Is & Why It Matters
Let’s say you have a brother whose birthday is coming up, and you aren’t sure what gift to get. You’re off work one evening and are scrolling Instagram on your phone when you come across an ad for a salt lamp that he’s been talking about getting for months. He’s already liked the post. It’s […]
The 7 Best Organic Website Traffic Sources You Should Use in 2022
You’ve spent the money on great content, the time and money to build a great website, and you are confident that your product will add value to anyone who chooses to buy it. Yet you’re not generating leads like you think you should be. Or maybe your conversions remain stunted despite all of your best […]
7 B2B Lead Conversion Metrics You Need to Track
Your marketing team works hard, generating what they believe to be high-quality leads. It sends them in good faith to the sales department expecting a healthy or above-average lead conversion rate. In an ideal world, your sales team could convert 100% of leads into sales, but everyone involved knows that isn’t happening. Instead, the sales […]