Tools are only as good as those who use them. For example, an oven might have over a dozen settings to help a baker create the perfect cake. But it requires the baker first to understand how to use those settings.

AI functions the same way. Often, AI receives a bad reputation simply because users don’t fully understand how best to use it. It’s a powerful tool that complements most processes. It can cut back on resources, time, and effort, helping businesses do so much more for less.

However, to tap into AI’s full potential, you must begin by understanding how to use it properly.

Here’s your guide to creating an AI user experience that impresses and converts more of your customers.

What Is an AI User Experience?

AI user experience, or AI UX, uses AI to create a user experience using data it collects and analyzes. AI often collects that data in real time, allowing it to personalize a user’s experience as the user interacts with content.

Picture how an ecommerce store suggests products you viewed during a previous visit, knowing that is what you’re interested in. You don’t need to start browsing from scratch to find what you were searching for. You just pick up where you left off.

An AI UX design on a website uses multiple native embedded streams and rules that guide AI in knowing what to show visitors next. You might set up rules based on triggering actions, such as pages they visit or tasks the visitor completes. You might also set rules based on segments, such as personalizing your website for account-based marketing leads differently than your other leads.

Why AI User Experiences Will Win the Game

According to research, 69% of businesses are increasing investments in personalization, with 92% using AI to drive that personalization effort due to its unparalleled ability to understand and adjust experiences in real time.

Why is personalization important?

56% of consumers say they will shop again with businesses that personalize their experience. Retaining a customer is easier than acquiring a new customer. Therefore, brands will see greater returns from creating that personalized experience that leads want rather than constantly generating new customers.

Using AI to craft custom user experiences is becoming necessary to remain competitive and impress your website visitors. AI works even better if you humanize those AI experiences by creating unique segments and rules for each person so they don’t feel like just another number.

5 Ways to Combine AI and User Experience Strategies

Discover how to use AI for user experiences by combining your current strategies with the power of Hushly’s AI tools for impressive user personalization.

1. Deliver AI-Powered Content Suggestions

Hushly’s platform uses AI algorithms to analyze user behavior in real time. It looks at page visits, content consumed, searches before landing, and other website interactions. Based on this data, AI generates personalized content recommendations for each user.

AI tailors each recommendation based on the user’s interests, preferences, and the stage in their buyer’s journey. This personalization ensures the user receives relevant, engaging content that resonates with their needs.

For example, a user who lands on a marketing agency’s page after searching “How to write a marketing email?” will receive content suggestions to educate that user on writing marketing emails because that user showed an educational search intent. However, if a user searches “The best email marketing tools,” they will receive conversion copy suggestions because they show an intent to buy.

Search intent is just one of many ways AI pulls from user data to craft personalized recommendations, encouraging users to continue reading and engaging with the site. In turn, continued engagement generates more data, which helps AI customize recommendations further.

2. Dynamically Personalize Content Experiences

AI can also personalize your content and customize each user’s web page or blog post.

Hushly allows brands to set rules for customizing images, text, and colors based on user behavior or characteristics. It also personalizes the call to action for each asset so that it resonates with the reader.

Through dynamic content personalization, you can set content to change depending on where a customer is in the buyer’s journey. Are they a new customer? Turn the call to action into a contact form. Are they a current lead? Suggest the reader sign up for a free demo.

In addition, you can adjust the images for each lead. For instance, the photos can reflect the industry each reader comes from, helping the reader see themselves in the content.

Image from Hushly

3. Continuously Learn from Users and Experiences

AI is constantly learning and improving. The longer you have AI running on your side, the better your user experience will become. Picture filling out a Sudoku. When you begin the puzzle, you only know a few numbers, so you take longer to calculate all the potential options for the empty squares. However, the more squares you fill in, the faster you can guess the missing numbers and the more accurate your guesses will be.

In the same way, as users interact with your website, AI can monitor those actions and collect that data. You can use that data to improve your marketing, but AI also uses that data to improve its suggestions and personalization efforts.

4. Seamless Integration with Other Tools

AI is not a standalone tool. Most issues that arise from AI are when people treat AI as an all-knowing robot rather than what it is, which is an assistant to your team and tools. It powers processes you already have in place, allowing you to automate those processes or perform tasks faster and more efficiently.

It can integrate with your customer relationship management (CRM) software, email marketing, Google Analytics, and other favorite tools. It pulls data from those tools and imports its data to craft a more comprehensive picture of your audience and their actions. That way, you’re always working with the most updated information on all your tools rather than each tool operating in a silo.

5. Keep Users Engaged with Website Abandoners

Users have a very short attention span. Visitors take just 15 seconds to decide whether to remain on a website. They’ll bounce off the site if they don’t see enough content to capture their attention or if it is too challenging to navigate.

While you will strive to offer a personalized experience that keeps them engaged, that will not always be the case. You also need a safety net to re-engage leads who might not have been initially impressed.

AI improves the abandoner by switching out that catch-all pop-up window with a dynamic message built around what the user came to view. In the abandoner, the user will see more information about the topic that brought them to the website, enticing them to browse more content.

Engage More Users with Your AI UX

Don’t let any more users slip through your fingers. Keep them engaged with a dynamic and personalized user experience powered by AI. Hushly’s AI complements your strategies, allowing you to do even more for your clients with your resources, ensuring you make the most of every interaction.

Book a demo to see the power of Hushly’s AI user experience software.

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