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How to Use Email Marketing for B2B Lead Generation

Email marketing is an often overlooked method for generating leads. Most lead-generation strategies focus on collecting email addresses before moving those leads into a lead nurturing campaign. What role does email play in the initial point of contact, and how can you help your emails make a more significant impact? We’ll answer those questions and […]

7 Tips for Lead Generation Marketing in 2024

Lead generation marketing opens the door between new visitors and loyal customers. Before all your hard work generating traffic can pay off, you must convert that traffic into leads. Once you capture those leads’ information, you can begin the journey to conversion. However, most leads don’t readily exchange their contact information for free. It requires […]

How to Find a Website Visitor’s User Intent (and Why It Matters)

We live in a world that prioritizes personalization. Customers no longer want generic experiences. They want companies to tap into the troves of data now available and provide customized experiences and offers. Has your website joined the movement toward personalization? Personalization begins with knowing what your customers want and what motivates them to visit your […]

Your Ultimate Guide to a Winning AI User Experience

Tools are only as good as those who use them. For example, an oven might have over a dozen settings to help a baker create the perfect cake. But it requires the baker first to understand how to use those settings. AI functions the same way. Often, AI receives a bad reputation simply because users […]

7 Solutions for When You Need to Hire an Account-Based Marketing Agency

Account-based marketing requires juggling several balls simultaneously to keep all your accounts moving at personalized paces through the sales journey. It’s often not something a single marketing team can handle independently, especially in addition to their regular marketing efforts. That’s when you turn to an account-based marketing agency for help. However, is an account-based marketing […]

The Power of ABX Marketing in 2024

Account-based experiences (ABX) introduce a user-centric strategy that increases your conversion rate. It’s a powerful twist to the traditional account-based marketing you already know. Through ABX marketing in 2024, you can stand out from other companies and improve your marketing with hyper-personalized experiences. Those experiences are only possible because of the large amounts of data […]

How to Use Account-Based Marketing Software to Build a Scalable Strategy

How many products do you own that also come with add-ons? Your car, for instance, has several glow-up possibilities. You can change its tires, add top storage, switch out the radio, and perform countless other upgrades so it remains compatible with all your life changes and needs. When you create account-based marketing (ABM) strategies, you […]

How to Measure Your Account-Based Marketing Campaign’s Success

Account-based marketing may cost more than regular marketing campaigns but also have a greater return on investment. When you perform account-based marketing, you switch from conveyor belt marketing to handmade marketing. You aren’t mass producing the same marketing experiences for a large audience. You’re creating customized, optimized campaigns for each account. Learn how to measure […]

The Modern Marketer’s Guide to Powerful Lead Enrichment

Information is power. In many cases, the more information you have, the more control you have over a situation. Planting a dozen different seeds in the same garden with the same sunlight and water will not yield the same results. Each seed is unique. Once you understand the subtle differences, you can adjust the shade, […]

Pros and Cons of Gated Content in 2024

Planning an open house party versus an invite-only party is vastly different. If you’re hosting an open house, you have no idea who might show up or how many people to expect. This can lead to creating too much or too little food, not considering specific diets, and not knowing what entertainment people would enjoy. […]