What Are Zero-Click Searches and How Do They Affect Lead Generation?
Zero-click search is the digital marketing term for when a user finds the answer to their query directly on the search engine results page (SERP), without clicking through to any external website. This is becoming a defining feature of the search engine landscape. In 2024, nearly 60% of Google searches end without a user clicking […]
What Is a Single-Field Lead Form?
In digital marketing, lead generation forms are essential for capturing prospects’ information, yet many forms are overly complex, leading to high abandonment rates. In fact, 81% of people abandon a web form before completing it, often due to excessive fields or security concerns. Simplifying forms can drastically improve conversion rates. Studies show that removing just […]
How to Optimize Your Lead Generation Landing Page
Designed to capture potential customers’ information and convert them into leads, your lead generation landing page is one of the most powerful tools in your marketing kit. With effective optimization, a landing page can significantly boost your lead generation efforts — and often in unexpected ways. For example, companies with 30+ landing pages get seven […]
How to Use AI for SEO to Improve Page Visibility
Can AI help with SEO? The short answer is a definitive “yes.” AI is currently reshaping the world of SEO, providing marketers with tools to enhance productivity while lowering costs. AI integration into SEO has already demonstrated a remarkable effectiveness in boosting visibility on search engines. Businesses using AI for SEO report a 34% improvement […]
9 Benefits of Adaptive Content Hubs
Businesses around the globe create and distribute vast amounts of content, with bloggers publishing over 6 million blog posts and 333.22 billion emails daily. This overwhelming volume has begun to pose significant challenges for both consumers who struggle to find relevant information and content creators who must manage and distribute their work effectively. Traditionally, content […]
What Is a Headless CMS & How Can It Boost Content Reach?
With 68% of all websites now using a content management system (CMS) or digital asset management (DAM) system, content management has become a crucial part of marketing strategy for businesses aiming to deliver personalized experiences to their audiences. However, the capabilities of CMS platforms are developing rapidly with breakthroughs in technology, leaving many businesses unsure […]
Putting AI in A/B: Using Personalized A/B Testing to Improve Customer Experience
Traditional A/B testing has long been a staple practice in digital marketing. Across industries, 77% of companies report performing regular A/B testing on their websites, with an average success rate – as defined by before and after conversion rates – of one test in eight. However, as customer expectations evolve, businesses need a more refined […]
Your Guide to Generative AI for Marketing
Since the release of ChatGPT nearly two years ago, generative AI technologies have disseminated into dozens of white-collar or knowledge-worker industries at breakneck speeds. In short, if your job primarily consists of staring at a screen while typing and clicking, you’ve almost certainly used generative AI tools or encountered the work of others who do. […]
How Self-Nurturing Landing Pages Resolve Gaps in LinkedIn Lead Gen Forms
In the world of B2B marketing, LinkedIn Lead Gen Forms have become a popular tool for capturing leads due to their high conversion rates. However, as our co-founder and CEO, Geoff Rego, pointed out in a LinkedIn post, there are significant pitfalls associated with relying solely on these forms. There’s a better way to generate […]
Is WordPress Still the Best Content Management System? There’s a Better Way!
In today’s digital age, the tools you use to manage your content can make or break your online presence. Many companies still rely on WordPress or traditional content management systems (CMS) for their content hubs and resource centers. However, there’s a better way! As highlighted by our co-founder and CEO, Geoff Rego, in a LinkedIn […]