5 Ways AI Revolutionizes B2B Lead Generation and Nurturing
Run a Google search and you’ll find endless companies that exist for the sole purpose of lead generation. Some of them sell lists of email addresses and companies. Others claim to have secret formulas worked out to generate leads if you hand over big bucks. The truth is, you only need a few key tools […]
How AI Helps B2B Marketing and 8 Strategies to Use Almost Instantly
Artificial intelligence is everywhere you look online – from Amazon and Etsy to Netflix and Facebook. Your B2Bs know the technology exists to create hyper-personalized experiences because they use it every time they open an app. They expect a similar experience from your B2B website. 69% of customers expect connected experiences across multiple channels. Remember, […]
What Can Artificial Intelligence Do? 7 Smart Ways to Use AI in B2B Marketing
Every time you open your phone, you use some type of AI and machine learning. AI is so pervasive today you may not even realize it’s the driving force behind your favorite apps. Well, your B2B buyers use AI every day too and they expect your website to employ some kind of machine learning features. […]
B2B Marketers Need to Prioritize Hyper-Personalization
Now more than ever, the digital experience you provide can make the difference between loyal conversions and one-time bounces. Business has shifted online in the wake of COVID-19. Twitter, for example, realized that the low overhead from remote work was too great to pass up. B2B is no different. Every sector is looking to improve […]
5 Artificial Intelligence Solutions to Personalize Content Marketing
You spend a ton of time, energy, and resources developing your content marketing strategy. According to research from Content Marketing Institute, the average B2B spends an average of $185k per year on various aspects of content marketing. Not only that, but nearly half of all B2Bs expect their content budget to increase in the coming […]
How to Use Artificial Intelligence to Boost Profit from Your B2B Blog
Artificial intelligence shapes almost all your digital experiences. Despite our daily exposure to AI, many B2Bs still aren’t sure how to use it effectively just yet. Apps like Netflix offer an endless stream of personalized content. Facebook is specially designed to keep you scrolling with uniquely crafted content. Amazon offers personalized product suggestions to keep […]
6 Strategies to Use Artificial Intelligence in Business Marketing
Artificial intelligence is taking over every industry. When people think of AI, they tend to imagine robotic devices completing human tasks like bagging groceries or grilling burgers. The reality is, however, the use of artificial intelligence in business goes much deeper than that. At least 18% of B2Bs already use AI in their marketing strategies […]
How Companies are Using Artificial Intelligence (And You Can Too)
Leading companies around the world are using AI to reach their audience and provide personalized experiences. A few years ago, businesses assumed AI was only accessible to the big guys with massive budgets to throw around on new tools and software. Currently, an estimated 18% of B2Bs are using artificial intelligence, and you can expect […]
3 Awesome Ways to Use Content-Based Recommendations in B2B
Content-based recommendations are everywhere we turn online. Businesses need to consider that 59% of all B2B buyers are millennials. Now, millennials aren’t exactly the youngest in the game anymore. Many of them are pushing 40 this year. However, it is important to remember that they’ve had personalized experiences everywhere they go online for several years. […]
AI and Marketing: How to Further Your Lead Generation
Regardless of industry, if you want your business to be successful, you need marketing and sales teams that perform. And teams that perform well bring one core thing to the table: leads. Without leads, you can kiss the idea of a successful business goodbye. The problem is generating leads in 2020 differs from lead generation […]