9 Best AI Tools for SEO to Get Your Content Straight to Your Customers

Search engine optimization (SEO) involves several moving parts that work together to ensure your online content ranks near the top of online searches. With all the work that goes into producing quality content, marketers can feel overwhelmed with optimizing regular content for search engines.

Artificial intelligence (AI) relieves the workload and helps content marketers produce customer-ready SEO content in a fraction of the time.

Learn the top AI tools for SEO and how they fit best in your content marketing strategy.

Best SEO AI Tools for Strategy and Keyword Research

One of AI’s greatest strengths is its ability to process large amounts of data faster than humans can do manually. Because of AI’s capabilities, content marketers can identify the best keyword opportunities with low competition and high traffic potential.

Here are some of the top AI SEO software for keyword research that process data for your SEO strategy:

1. Semrush

Semrush offers several SEO tools that help sites identify and use keywords effectively in their content. It also offers free AI tools for marketers just getting started with SEO.

The keyword research tools scour millions of search phrases and keywords and organize them based on their difficulty, intent, traffic, and other ranking factors.

Do you want to stay competitive with other sites ranking for your keywords? Semrush’s AI tools analyze the competition. You can see who else is ranking for each keyword. You can also search specific sites to understand what keywords they rank for and look for opportunities to outrank the competition.

Semrush’s capabilities don’t stop at keyword research. It also performs a site audit. The AI-powered site audit helps marketers uncover areas for improvement and understand where their site is strongest.

Image from Semrush

2. Ahrefs

Ahrefs also uses the power of AI to process data and find patterns. Ahref’s SEO research tool offers all the support you need to find quality keywords, analyze current content, and run a site audit.

Ahref’s keyword research tools pull hundreds of keywords for each search phrase. The powerful tool analyzes each keyword and provides insights, including its keyword difficulty, monthly search volume, traffic potential, and related keywords. Ahrefs also pulls data from several search engines, including:

  • Google
  • YouTube
  • Amazon
  • Bing
  • Yahoo

You can see the top searches and what content currently ranks at the top to help you create relevant and engaging topics for the same keywords.

Image from Ahrefs

3. MarketMuse

MarketMuse combines your keyword research with a content audit. It eliminates several steps in the SEO content creation process by performing keyword research automatically while analyzing saved content to find fresh opportunities.

MarketMuse’s ability to view keywords in light of your content makes it unique. So, instead of seeing general keyword difficulty scores, you can see keyword difficulty for your site as each website ranks differently. This makes MarketMuse’s results more relevant to your site and takes the guesswork out of choosing keywords.

You can establish your own perimeters so all suggestions are accurate and align with your content goals. For example, you can choose your keyword difficulty score and what keywords you want to include versus which keywords aren’t relevant to your topic.

Image from MarketMuse

AI Tools for SEO Content Creation

Google’s search algorithm prioritizes quality content that shows authority and expertise. That’s why content marketers still require human writers to create content. However, human writers can still use AI to help in content creation. While AI in marketing has limitations in writing accurate, non-biased content, it can help writers brainstorm, outline, and optimize content.

Explore the top AI SEO content generator tools to assist you in creating quality, high-ranking content.

4. Hushly

Hushly’s content marketing platform includes Conversational Content, an AI-driven tool for creating optimized SEO content. The tools use GPT-3.5 and ChatGPT to:

  • Automatically generate content titles, descriptions, and meta to improve your SEO ranking
  • Suggest ads that will improve your content’s visibility
  • Create interactive content visitors can chat with to answer any questions about the topic

Hushly also allows you to dig into content insights to see what content performs best in search engine results and where you should optimize content further. You can access SEO suggestions for any document or video to ensure you use the top search engine practices.

Image from Hushly

5. RankIQ

Do you often run into writer’s block where you know you need more content but don’t know where to start?

RankIQ makes content creation a breeze. They offer a library of keywords in each niche with low competition and high traffic. These lists give content marketers ideas for unique topics their audience searches.

RankIQ then creates outlines and titles optimized for SEO. As you write your post, RankIQ gives suggestions for organization, keywords, and subheadings so the content is search engine friendly.

A crucial part of SEO is going back to old posts and reoptimizing them so they remain updated. RankIQ streamlines this process so you always have relevant content.

Image from RankIQ

6. Frase

Frase researches, writes, optimizes, and analyzes content. Content creators can craft well-structured SEO content in a fraction of the time.

You create content through Frase by inputting a question. Then Frase makes a complete brief and can help with brainstorming. When you run into writer’s block, Frase can help generate ideas you can use when creating SEO content through sentence autocompletion.

As you write content through Frase, the tool suggests incorporating keywords into the content to help it rank in relevant searches.

After creating content, use Frase to track your content performance to ensure your content keeps generating traffic.

Image from Frase

7. Surfer

Surfer SEO fuels SEO content creation with all the support content creators need for fully optimized content. The tool begins by creating a content brief based on your topic. The brief includes suggested sections, an SEO title, and keywords to use throughout to optimize the content.

As you write in Surfer, it can help generate ideas and provide suggestions for optimizing the content. You can even run it through a plagiarism tool to ensure everything you create is 100% unique.

Image from Surfer

8. Jasper

Jasper partners with Surfer to build a more comprehensive toolset. Specializing in content creation, Jasper uses leading technology to create unique, quality content. The tool learns your tone and style to ensure all your content sounds consistent.

You can use Jasper to summarize or analyze content, create blog posts, and create social media posts. It works best alongside content creators who can add their personal experience and data check the AI content. The AI tool also helps with editing, using leading processes to check grammar, spelling, and plagiarism so your content is publish-ready.

Image from Jasper

9. HubSpot CMS Hub

HubSpot’s content management system is already a leading tool for creating, organizing, and posting content. It’s even more powerful with its AI features. HubSpot integrates a content assistant to help marketers create engaging SEO content.

The HubSpot CMS also uses ChatSpot to allow marketers to input instructions and receive results. Just ask the chat features to perform a task, like creating a custom report, and it will perform the job for you.

Keep your content optimized with HubSpot’s SEO suggestions. That way, all your content from the past and present stays up to date with the latest SEO recommendations.

Image from HubSpot

Streamline Your SEO Content with the Top AI Tools for SEO

AI can help you research the best opportunities, create optimized content, and monitor its performance.

Hushly’s tool takes AI SEO optimization a step further by personalizing experiences. That way, visitors find your content and engage with it because it’s curated just for each user’s experience.

View our free demo for our business tool for optimizing and personalizing SEO content.

Why AI is Essential in Fintech Marketing (and How to Use It)

Artificial intelligence is everywhere we look these days.

We open Facebook and see AI-driven alerts.

We go to Amazon and see AI-driven shopping recommendations.

We open Spotify and see AI-recommended playlists.

Those major companies set the standard: Consumers and buyers know the technology exists to create hyper-personalized experiences, so now they expect if everywhere they go online.

That’s why 84% of B2B businesses use artificial intelligence in their marketing strategies, up from less than 30% in 2018.

When it comes to AI in fintech marketing, there’s no alternative. Artificial intelligence creates hyper-personalized experiences and builds trust – when you have the right tools on your team.

The Important Role of AI in Fintech

As Deloitte says, the financial services sector is ripe for disruption. AI, by nature, is a disruptive tool.

It’s no surprise then that you see so many fintech companies arise out of AI-driven experiences. Indeed, many fintech companies today wouldn’t exist were it not for access to AI.

Take Robinhood for example:

  • New traders sign up through the Robinhood app and use an automated system to link their bank account details.
  • Algorithms analyze markets and current events to offer a custom buy/sell/hold percentage recommendation for most stocks.
  • AI pulls relevant news stories for each stock.
  • When someone places a trade, the algorithm searches for sellers/buyers behind the scenes through Robinhood’s partnerships.
  • An automated chatbot answers questions and informs traders about each trade.
  • AI-driven email sends out quarterly announcements for companies in traders’ portfolios and automated shareholder ballots.
  • An automated system quizzes traders on their knowledge before granting them access to advanced tools like options trading.

Robinhood has developed such an amazing AI-driven app that they barely keep any humans on-staff for customer service (Robinhood’s biggest weakness).

And Robinhood isn’t alone. Chime, Acorns, Coinbase – none of these apps would exist were it not for AI technology.

Even in B2B – an industry in dire need of fintech disruption – AI is essential for creating the experience your audience expects and streamlining operations.

Neglecting to use AI’s full potential will make a fintech company look out of touch and even untrustworthy.

How to Use AI in Fintech Marketing and User Experience

Ideally, AI in fintech marketing is both omnipresent and unnoticeable. AI should power every marketing interaction but not obviously so.

1. Use AI in Fintech Marketing to Improve Your Content Experience

Personalized content is critical in fintech, where each of your leads has distinct needs, problems, and material conditions.

Once you create high-quality content for your audience segments, use artificial intelligence to optimize the on-site experience.

An AI engine lets you offer personalized content recommendations based on each visitor’s intent data and behavior, so people always have access to relevant content.

2. Improve Your Security

Consumers and businesses are already distrustful of many fintech companies they don’t understand or know well.

Use artificial intelligence to lock down your security with login alerts, two-factor authentication, fingerprinting, and biometrics. Users can still access everything on every device, but they’ll know their information is secure.

3. Make Signups and Lead Generation Seamless

Artificial intelligence can also power your entire lead acquisition process. Don’t worry; it’s not as out of control as it sounds.

Instead of forcing your leads to fill out a lengthy form, all you need is an email address and country. Human verification checks public databases to confirm the email address itself and source other pieces of information like firmographics.

Your visitors will never have to answer questions about their company or job role again.

4. Offer Free Tools and Useful Resources

Free tools and resources are vital for showing your audience why you’re trustworthy and how you can benefit their lives.

Lots of banking apps, for example, now offer gamified budgeting tools. These tools increase engagement through the app and encourage people to sign up for more services.

On your website, you can offer resources in an AI-driven interactive content hub.

5. Use AI in Fintech Marketing to Improve Lead Quality

Companies that use AI in fintech marketing strategies can see an improvement in lead quality of 79% or more.

When people consume more content, they have more time to figure out if your company is the right fit for them. Not only that, but leads who convert will be farther along in the sales funnel by the time they reach out to your sales team.

6. Alert Your Audience to Vital Information

You have so much data at your disposal. AI lets you put it to good use not only for yourself but also for your audience.

Use all the data you track to provide personalized alerts and suggestions. You could set up your system to alert customers when they have opportunities to make smart financial decisions.

Huntington, for example, analyzes essential transactions and spending to provide a personalized saving recommendation.

7. Offer Services Previously Only Accessible to Huge Corporations

AI is so revolutionary because it makes technology affordable and accessible for businesses of all sizes.

Use it!

Today, industry staples like JD Ameritrade are playing catchup to offer services to markets Robinhood has created. B2B, which desperately needs a technology-driven upgrade for payment systems, is ripe for similar disruption. Find your niche and fill it.

8. Keep Your Data Clean and Gain Better Insights

If you’re like most B2Bs, you struggle to make sense of all your data. Most businesses have data stuck in siloes where marketing and sales can’t access it properly.

Artificial intelligence helps you break down those barriers.

Plus, AI also automates insight by scanning for subtle patterns and completing tedious tasks.

Use AI in Fintech Marketing to Improve Your Content Engagement by 2,100%

Artificial intelligence is critical for connecting with your audience, earning trust, and improving your website or app experience.

That’s why fintech company Tipalti uses Hushly’s AI engine to power its website content and lead collection. Once implementing Hushly, Tipalti noticed a 597% increase in lead conversions, a 2,100% boost in engagement, and reduced work hours each week by 10.

Learn more about how Tipalti and other fintech companies use Hushly AI to improve their user experience.

3 Digital Marketing Trends You Won’t Be Able to Ignore in 2019

digital marketing trends image showing a computer screen showing the words "digital marketing" in block letters

Some principles of digital marketing will likely never change. Your site must be well-designed and offer a high level of UX. It needs to load fast and display perfectly on mobile devices. Helpful, actionable content will always be important. However, it’s still important to know about upcoming digital marketing trends that may become tomorrow’s best […]

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