5 Steps to Create Winning B2B Lead Nurturing Strategies in 2021
With such importance placed on nurturing leads, it’s quite surprising that 65% of marketers are not taking the time to do so. That means that over half of marketing teams miss out on the benefits of creating long-lasting, trusting relationships with their audience. They are also decreasing the chances of a sale and reducing the […]
What Can Artificial Intelligence Do for Security?
Criminals and attackers have figured out how valuable artificial intelligence is for breaching cybersecurity and exploiting loopholes. Meanwhile, cybersecurity software and programs often remain one step behind – patching holes and fixing bugs as they appear. Cyber crimes will cost an estimated $6 trillion globally this year. No one thinks they need security until an […]
5 Costly Mistakes with Your Lead Generation Form (and What to Do Instead)
Lead forms are one of the most frustrating parts of the user experience. As a user yourself, you understand this. Imagine you’re browsing a website. You click on a blog or piece of research. Suddenly, a lead generation form appears on your screen asking for detailed information about your job and company. You don’t really […]
How to Use Personalized Content Marketing at 7 Touchpoints
Regardless of their feelings on data collection, most consumers and business buyers all expect a personalized experience from brands today. In fact, 83% of consumers said they’re willing to trade some of their data privacy in exchange for a more relevant experience – so long as transparency is priority number one. Unfortunately, Gartner predicts that […]
7 Areas Ripe for B2B Marketing Automation Integration
Artificial intelligence is a normal part of our daily lives these days. We get personalized shopping recommendations via Amazon and automated shipping for our consumables. We ask our Alexa or Google Home for personalized and automated weather and news headlines. Despite its pervasiveness in our daily lives, many businesses still haven’t integrated automation into their […]
8 B2B SaaS Marketing Best Practices for 2021
Software as a service isn’t an easy industry to market anymore – if it ever was. First, the challenge was getting businesses to understand the value of SaaS. These days, however, the market is saturated with thousands of options. Estimates put SaaS as a $157 billion market as of 2020 – and shows no signs […]
10 Secrets to Boost Your B2B Video Marketing Strategy
If you’re not taking your B2B video marketing strategy seriously, you’re missing out big time. People tend to remember 95% of what they learn through video compared to just 10% for text-based content. Meanwhile on LinkedIn, video content earns 5x more engagement, and live video earns 24x more. Your buyers want video content to understand […]
What’s Wrong with Your B2B Content Strategy? 7 Mistakes and How to Fix Them
You hear every day about how important content is for connecting with your audience and generating leads. You publish relevant blogs, invest your time and money, and climb the SERPs. You’re doing everything right, but your B2B content strategy isn’t generating the leads, sales, and ROI you were promised. What’s wrong? For starters, less than […]
How are Top Companies Enhancing User Experience?
Before the pandemic disrupted our ability to freely travel, a term was rising to prominence called the “experience economy.” Millennials led the surge in demand for more experience-based purchases and less material things. Some wonder if the experience economy as we knew it in 2019 will ever fully recover. It no doubt will eventually, but […]
Why Content Marketing for Financial Services is Mandatory
The finance world is evolving before our eyes. In February 2020 just before COVID-19 went global, Deloitte predicted that traditional banks and finance institutions would face an unprecedented wave of disruption over the next ten years. We already knew it was coming with the rise of consumer fintech like Robinhood, Venmo, and Chime. Then the […]