8 Content Engagement Metrics You Should Pay Attention To
Whether you’re responsible for producing content or managing an entire content marketing team, monitoring content engagement metrics is vital. Your content engagement metrics are the key to your content marketing strategy. You and your team spend countless hours creating the best content you can that addresses your audience’s needs, but if you’re not tracking your […]
8-Item Checklist for On-Point MarTech Stack Optimization
When it comes to marketing technology (martech), your martech stack is one of the most important things you need to take care of. When you have a stack of technology that is tailored to your business’s needs, it will work for you. However, many brands get wrapped up in all the new technology released. So […]
5 Ways to Effectively Track MQLs
Leads are the lifeblood of any business. The best way to turn them into customers is through marketing. However, it can be challenging to determine which leads are qualified and which ones aren’t. Identifying and targeting marketing qualified leads (MQLs) is an essential part of a successful marketing strategy. However, before diving into tips for […]
A Quick Guide to Account-Based Retargeting
Imagine being able to make the most of your audience’s attention in the most effective way possible. Imagine being able to understand exactly what your target audience wants when they want it. Account-Based Marketing (ABM) is about making your marketing efforts more effective by focusing on the right people at the right time and understanding […]
How to Create Gated Content that Works: 4 Tips
Gated content has been a popular topic of discussion in the marketing world in recent years. For a while, gated content was an effective way to generate new leads. However, recently, the concept of gated content has been criticized for being outdated. Should you create gated content? Is it still a viable method for collecting […]
A Beginner’s Guide to B2B Social Selling
Social selling is a hot topic in the digital marketing world, but it’s one that many digital marketers are still unaware of. What does B2B social selling look like? What are the benefits? And how can you get started? The first step? Understanding what B2B social selling is. What is B2B Social Selling? B2B social […]
5 Types of Leads in Marketing (And How to Convert Them into Customers)
If you’re a marketer, you know that leads are one of your most important assets. Of course, each marketing team will have a different way of labeling the many types of leads in marketing. However, knowing some of the common types of leads can be good to start with. What are the Different Types of […]
5 Strategies to Help Boost Your eBook Marketing
When it comes to your B2B content marketing strategy, you need to include several different types of content into the mix. This helps you better reach your target audience and improve your overall SEO. One important type of content worth considering is an eBook. Now, it’s not enough to simply publish a regular eBook. You […]
Inbound vs. Outbound Marketing: What’s the Difference?
In B2B marketing, lead generation is of top priority. However, statistics show that 61% of marketers say generating leads is one of their biggest challenges. This is why there is a lot of discussion about inbound vs. outbound marketing. Yes, they are both essential in creating a successful B2B marketing strategy. Unfortunately, many marketing teams […]
5 Ways to Boost Your Alliance Marketing Plan
Alliance marketing provides a unique opportunity for B2B companies to connect with other businesses within the industry. It’s a quick, cost-effective way to build trust and grow your business. Alliance marketing, also known as strategic partnerships, is nothing new. However, it’s still a highly underutilized marketing method that can produce great results for your business. […]