B2B Account Journey vs. B2B Customer Journey: Is There a Difference?
With the recent explosion in the discussion of both account-based marketing (ABM) and account-based experiences (ABX), a new debate has emerged: is there a difference between a B2B account journey vs. a B2B customer journey? Currently, the terms are used interchangeably. However, there is a subtle but essential distinction between the two. The Difference Between […]
What is B2B Attention Scarcity and How Can It Impact Your Marketing Strategy?
B2B audiences tend to be more driven, opinionated, and skeptical than their B2C counterparts – making them harder to reach because they’re more in tune with their own interests. That’s why B2B audiences are more selective with their time and attention, making B2B attention scarcity one of the biggest challenges for marketers. But it doesn’t […]
Your B2B Guide to Account-Based Experience: What You Need to Know in a Nutshell
Account-based experience (ABX) is a growing priority for companies that want to engage and convert their audiences. The power of ABX lies in its ability to deliver on the promises of digital transformation — to personalize the customer experience, improve the customer journey, and integrate new ways of working. However, it’s a term that’s being […]
The Best Natural Language AI Tools for Content Marketing in 2022
The future of content marketing is already here. A future where computers understand language better than some humans, where programs can generate high-quality blog posts, and where computers can help you write better copy. While there is a lot of controversy surrounding natural language AI tools, and whether they will eventually replace human copywriters (no, […]
Your Guide to the SaaS Pipeline Stages: What You Should Know at Each Stage
The SaaS sales funnel is a highly complex, multi-stage process. To make the most of your conversion optimization process, it’s crucial to understand SaaS pipeline stages and the common traits of each stage. Armed with this knowledge, you’ll be better prepared to make the most of your efforts and increase the likelihood of a successful […]
5 Website Conversion Metrics Your Team Should Be Monitoring
The primary metrics that matter for B2B marketing teams are conversion rates, but measuring them correctly can be tricky. That’s because the metrics that used to be important — like the number of website visitors — are no longer the determinative factor in whether a lead ultimately becomes a customer. Today, the most crucial B2B […]
What Role Does Bottom-Funnel Content Play in Your Conversion Optimization
Content is the fuel of any digital marketing campaign. You need to have a solid content strategy in place to maximize your efforts and push your bottom line forward. However, when it comes to creating successful content, 87% of B2B brands understand that they need to be prioritizing the audience’s information needs over their sales/promotional […]
How to Use Top-of-Funnel Content to Bring in Better Leads
Content marketing is an excellent strategy for connecting with your target audience. But if you want to convert the leads you generate, you’ll need to learn how to use top-of-funnel content to your advantage. If you’re not too familiar with top-of-funnel content, then you could be missing out on a huge opportunity to improve your […]
Top-of-Funnel Content vs. Bottom-of-Funnel: What’s the Difference?
Content is one of the essential elements of digital marketing. You need to be able to write content that converts and know precisely where to implement it into your strategy to create the most significant impact. That’s why it’s crucial to understand the conversion funnel and the difference between top-of-funnel content vs. bottom-of-funnel content. Having […]
Sales Funnel Optimization: How Can It Benefit You?
Do you feel like your sales funnel is not working as well as you’d like it to? Are you spending too much time or money on marketing when it could be put to better use? If you’re struggling with your funnel, you’re not alone. Research shows that your customers only spend roughly 5% of their […]