6 Key Features Every B2B Website Design Needs in 2020
Is your website designed to please buyers or impress competitors? The truth is, buyers complete anywhere from 57% to 90% of the process before they ever speak to someone on your team. What are they consuming during this research phase? Your website. B2B website design matters because your website is your best marketing asset. It’s […]
How to Choose B2B Marketing Tools for Personalization
If you’re like most B2Bs, you know that personalization is critical for attracting leads and closing sales, but you aren’t sure which tools you need to complete the task. Which B2B marketing tools are worth the money and which ones will just bloat your budget? If a tool doesn’t help you collect and access relevant […]
4 Sales Lead Management Strategies Every B2B Needs
Managing a handful of leads is easy. You can see where they came from, understand their needs, and evaluate your tactics to collect information and hone your skills. Once your business grows, however, things get a little more complicated. Without a comprehensive sales lead management strategy, things start falling through the cracks and your data […]
6 Crucial Mobile Marketing Automation Strategies for Lead Generation
Only smart B2B marketers seem to realize this right now, but a solid mobile strategy is critical for generating leads and driving sales today. However, putting mobile marketing automation strategies into action is easier said than done in B2B. While consumer brands can afford to play around with new tools and tactics, B2Bs don’t have […]
8 B2B Email Marketing Best Practices for Personalizing Every Campaign
Email campaigns are an excellent way to stay in touch with your visitors and hot leads. Over half of the world population uses email and in the professional world, it’s an essential method of communication. At the same time, the average office worker receives 121 emails in their inbox each day. It’s a challenge to […]
7 B2B Marketing Automation Strategies to Nurture Leads
You’ve already heard about how important B2B marketing automation is for generating prospects, engaging your audience, and converting leads into customers. You just have a few questions and concerns. How can I afford marketing automation without my budget bleeding? What can I do to make sure my automation tools work for me? Which kind of […]
The Real Secrets to Skyrocketing Your B2B Conversion Rate
You know the B2B buying cycle is long but why aren’t your leads ever converting into customers? If you’ve spent most of your time generating leads without worrying about quality or vetting, there’s a good chance that your B2B conversion rate is suffering. If so, now is a valuable time to take a step back […]
B2B Email List: It’s About Quality, Not Quantity [+Ideas]
As you build a B2B email list, you’re confronted with plenty of temptation to do the wrong thing. Should you buy that email list? Should you fill your landing pages with lead magnet forms to grab as many email addresses as possible? You’ll come across plenty of bad advice out there. With email lists, it’s […]
For Solid B2B Relationships, You Need to Focus on What Matters Most
It happens all the time. I’m on a call with a customer. We’re spending all of our time talking about something that I feel is unimportant. By the end of the call, we never get to the substantive work required to impact results that lead to ROI. I’ve always struggled with building the patience to […]
How to Make Your Inbound Marketing B2B Strategy More Human
Long gone are the days of endless cold calls, email pitches, and door-to-door outreach. Today, inbound marketing in B2B reigns supreme. Inbound marketing is much more effective for generating leads and conversions but many B2Bs haven’t nailed down a solid strategy that truly works for them. While companies relying on inbound marketing are more likely […]