8 Benefits of Website Personalization Every B2B Needs to Know
Website personalization in the B2B sector is still very much in its infancy. While 77% of B2B marketers agree about the benefits of website personalization for building customer relationships, 42% also admit they’re struggling to effectively personalize their experience. Most of the challenge lies in data. It’s a challenge worth overcoming, however. 85% of buyers […]
Everything B2Bs Need to Know About Machine Learning for Personalization
B2Bs are no stranger to the benefits of personalization these days. However, they are struggling to optimize their personalization strategies. Research shows that 80% of B2Bs will abandon their personalization strategies by 2025, citing poor ROI and data issues. Machine learning for personalization offers a solution. Instead of working through data retroactively, AI-driven machine learning […]
7 Tips to Create a Seamless Cross-Channel Personalization Strategy
Consumer brands have jumped into action creating effective cross-channel personalization strategies. B2B companies? Not so much. Sure, B2Bs understand the benefits of personalizing every channel. However, putting it into practice is a whole different story. The B2B buying process is lengthy and often convoluted. The latest research shows between six and ten team members […]
8 Tactics to Use for Every Lead Magnet Landing Page
Lead magnet landing pages are your money makers. They’re what convince visitors to stay in touch with your brand – or even convert into a customer. Did you know, however, that the median B2B landing page conversion rate is less than 3%? Many marketers may not realize that B2B buyer expectations have evolved over the […]
B2Bs Crave Experiences Not Products: Here’s How to Deliver
We hear a lot about driving value from experiences rather than material things – but what does that mean for B2B sales? To understand the changing B2B experience, start by looking at the broader picture. Research shows that 78% of millennials would rather spend their hard-earned money on experiences – like live concerts and travel […]
How Do Personalization Engines Work? Everything Marketers Need to Know
Personalization isn’t just “nice to have” in B2B anymore – your B2B buyers expect it. 65% of buyers say they would consider switching brands if a company didn’t make any effort to personalize their interactions and content, which is 13% more than consumers. Salesforce Despite its importance, most B2Bs struggle to implement effective personalization strategies. […]
8 Factors Every B2B Tech Marketing Strategy Needs in 2020
The coronavirus has changed how everyone conducts business. As everyone shifts towards a world of working remotely – with many never looking back – certain pieces of technology have become critical for daily work. Business technology is certainly having a moment and it’s more important than ever to keep your B2B tech marketing strong. 8 […]
What B2B Marketing Analytics Do You Need to Watch in a Post-COVID-19 World?
The pandemic has changed how everyone conducts business – from small consumer e-commerce suppliers to massive B2B corporations. Many marketers may not realize that the concept of “essential business” still carries over into the B2B realm – and not in the way you might think. If your traffic and conversions have drastically dropped off or […]
How to Research Buyer Personas for Effective Account-Based Marketing
Your buyer personas are the lifeblood of your content marketing strategies. Whether you’re creating content for specific audience segments or an account-based marketing strategy, you need specific personas to drive your content creation. 85% of B2Bs expect personalization on the very first interaction so understanding their problems, state of mind, and needs are critical if […]
How to Build an ABM Strategy: 7 Key Components You Need
If your B2B organization is shifting its marketing efforts in response to the pandemic, you’re not alone. About half of B2Bs have scaled back their marketing budgets as of the end of April. 72% say more of their reduction is due to canceling in-person events and shifting operations online. Luckily, B2B marketers face a little […]