5 Elements of the B2B Sales Process You Should Never Automate
A vast majority of B2B marketing teams have started to automate many (if not most) of their workflows because it’s a proven way to increase efficiencies without sacrificing effectiveness. B2B sales teams, on the other hand, have been slower to adopt automation. That’s because the B2B sales process still requires a bit of a human […]
What Most B2Bs Get Wrong About Buyer Journey Mapping
Buyer journey mapping can be an excellent B2B marketing technique for helping your company understand how your potential customers reach their decision to do business with you. But buyer journey mapping can be a tricky thing to get right. While studies show that effective buyer journey mapping can increase cross-sell and upsell revenue by an […]
Why Customer Experience Matters (and What You’re Doing Wrong)
Customer experience is one of the most essential elements of any marketing strategy. Why does customer experience matter so much? It’s the key to building successful relationships and a loyal customer base. 91% of B2B consumers expect a completely seamless user experience on the websites they choose to visit. So how do you create a […]
5 Interactive Elements for a Memorable Brand Awareness Strategy Online
It’s no secret that the internet is growing by the minute. Users are logging on to the internet to satisfy their thirst for information, products, entertainment, and much more. With the average person spending nearly 27% of their waking hours online or on their mobile devices, it’s no surprise that businesses are working hard to […]
How to Create a Relevant and Engaging B2B Case Study [Template]
The entire point of a B2B content marketing strategy is to share original content that helps you not only stand out as a thought leader in your industry, but that also helps you earn the trust of your target audience. However, many online marketers tend to stick to what they know and only create content […]
How to Balance AI in B2B Relationship Building
AI is already used in many applications, including customer service, sales, and marketing. Gartner reported that in 2019, approximately 37% of enterprises had already begun implementing some form of AI into their business workflows, with predictions that 80% of emerging technologies will have AI foundations by 2021. When it comes to B2B relationship building, implementing […]
5 CRM Best Practices for B2Bs Integrating AI
Like most entrepreneurs looking to increase their business’s efficiency, it may be tempting to jump at the first shiny new technology that comes along. For instance, 64% of B2B marketers consider artificial intelligence (AI) a valuable part of their sales and marketing strategies. With AI proving to be highly beneficial to B2B companies, it’s no […]
5 Steps to Create Winning B2B Lead Nurturing Strategies in 2021
With such importance placed on nurturing leads, it’s quite surprising that 65% of marketers are not taking the time to do so. That means that over half of marketing teams miss out on the benefits of creating long-lasting, trusting relationships with their audience. They are also decreasing the chances of a sale and reducing the […]
What Can Artificial Intelligence Do for Security?
Criminals and attackers have figured out how valuable artificial intelligence is for breaching cybersecurity and exploiting loopholes. Meanwhile, cybersecurity software and programs often remain one step behind – patching holes and fixing bugs as they appear. Cyber crimes will cost an estimated $6 trillion globally this year. No one thinks they need security until an […]
5 Costly Mistakes with Your Lead Generation Form (and What to Do Instead)
Lead forms are one of the most frustrating parts of the user experience. As a user yourself, you understand this. Imagine you’re browsing a website. You click on a blog or piece of research. Suddenly, a lead generation form appears on your screen asking for detailed information about your job and company. You don’t really […]