5 Interactive Elements for a Memorable Brand Awareness Strategy Online
It’s no secret that the internet is growing by the minute. Users are logging on to the internet to satisfy their thirst for information, products, entertainment, and much more. With the average person spending nearly 27% of their waking hours online or on their mobile devices, it’s no surprise that businesses are working hard to […]
How to Create a Relevant and Engaging B2B Case Study [Template]
The entire point of a B2B content marketing strategy is to share original content that helps you not only stand out as a thought leader in your industry, but that also helps you earn the trust of your target audience. However, many online marketers tend to stick to what they know and only create content […]
How to Balance AI in B2B Relationship Building
AI is already used in many applications, including customer service, sales, and marketing. Gartner reported that in 2019, approximately 37% of enterprises had already begun implementing some form of AI into their business workflows, with predictions that 80% of emerging technologies will have AI foundations by 2021. When it comes to B2B relationship building, implementing […]
5 CRM Best Practices for B2Bs Integrating AI
Like most entrepreneurs looking to increase their business’s efficiency, it may be tempting to jump at the first shiny new technology that comes along. For instance, 64% of B2B marketers consider artificial intelligence (AI) a valuable part of their sales and marketing strategies. With AI proving to be highly beneficial to B2B companies, it’s no […]
5 Steps to Create Winning B2B Lead Nurturing Strategies in 2021
With such importance placed on nurturing leads, it’s quite surprising that 65% of marketers are not taking the time to do so. That means that over half of marketing teams miss out on the benefits of creating long-lasting, trusting relationships with their audience. They are also decreasing the chances of a sale and reducing the […]
What Can Artificial Intelligence Do for Security?
Criminals and attackers have figured out how valuable artificial intelligence is for breaching cybersecurity and exploiting loopholes. Meanwhile, cybersecurity software and programs often remain one step behind – patching holes and fixing bugs as they appear. Cyber crimes will cost an estimated $6 trillion globally this year. No one thinks they need security until an […]
5 Costly Mistakes with Your Lead Generation Form (and What to Do Instead)
Lead forms are one of the most frustrating parts of the user experience. As a user yourself, you understand this. Imagine you’re browsing a website. You click on a blog or piece of research. Suddenly, a lead generation form appears on your screen asking for detailed information about your job and company. You don’t really […]
How to Use Personalized Content Marketing at 7 Touchpoints
Regardless of their feelings on data collection, most consumers and business buyers all expect a personalized experience from brands today. In fact, 83% of consumers said they’re willing to trade some of their data privacy in exchange for a more relevant experience – so long as transparency is priority number one. Unfortunately, Gartner predicts that […]
7 Areas Ripe for B2B Marketing Automation Integration
Artificial intelligence is a normal part of our daily lives these days. We get personalized shopping recommendations via Amazon and automated shipping for our consumables. We ask our Alexa or Google Home for personalized and automated weather and news headlines. Despite its pervasiveness in our daily lives, many businesses still haven’t integrated automation into their […]
8 B2B SaaS Marketing Best Practices for 2021
Software as a service isn’t an easy industry to market anymore – if it ever was. First, the challenge was getting businesses to understand the value of SaaS. These days, however, the market is saturated with thousands of options. Estimates put SaaS as a $157 billion market as of 2020 – and shows no signs […]