It’s no secret that the internet is growing by the minute. Users are logging on to the internet to satisfy their thirst for information, products, entertainment, and much more. With the average person spending nearly 27% of their waking hours online or on their mobile devices, it’s no surprise that businesses are working hard to increase their online brand awareness strategy.
The problem many B2B marketing teams are running into is finding a way to stand out online. While creating content and static landing pages is crucial for any brand awareness strategy, the key to real success is implementing interactive elements into the mix.
Your Brand Awareness Strategy is Essential
Your brand awareness strategy is essential to the growth of your business. It’s the main driving force behind your marketing efforts. If you’re not investing time and money into creating a rock-solid brand awareness strategy, you’re missing out.
Research shows that 89% of B2B marketers claim that brand awareness is their most important goal and comes before both sales and lead generation.
Your brand awareness strategy is your plan to reach your audience and accomplish your marketing goals. It’s important to understand that there are no one-size-fits-all approaches to creating a brand awareness strategy. Every brand is different, so you need to craft a strategy that fits your business’s needs and goals.
How Does an Interactive Element Help Your Brand Awareness Strategy?
Most online brand awareness strategies incorporate many of the same elements, including:
- A polished website
- Sponsored/PPC ads on social media
- A consistent content creation schedule
While each of these elements is vital to a successful brand awareness strategy, these tactics can come off rather static and begin to blend into the rest of the online noise. Instead, B2B consumers want to see more interactive content from brands they are researching and considering doing business with.
Studies show that 45% of B2B buyers say that interactive content is one of their top three preferred content types, and 51% say that it’s helpful when tackling business challenges.
An interactive element is anything that invites the user to participate in or interact with the content. This could be something as simple as a poll or a survey, or it could be as advanced as an online training course.
Interactive elements can be used to accomplish a variety of goals, including:
- Increasing engagement
- Gathering valuable user data
- Creating a memorable experience for your brand
The key to the success of any interactive element is to make it engaging and useful for your target audience.
5 Interactive Elements That Can Help Create a Memorable Brand Awareness Strategy
Here is a list of the most common types of interactive elements you should consider adding to your B2B online brand awareness strategy:
1. Account Campaign Pages
Account campaign pages are a great way to engage your target audience and invite them to participate in your brand awareness strategy. They are used to communicate with potential clients and educate them on your product or service.
Account campaign pages offer several interactive elements, including:
- A “contact us” form
- A “tell us about your business” form
- An “explain this product” form
- A “request a demo” form
2. Event Landing Pages
Event landing pages are a great way to engage a large group of people. The goal of an event landing page is to get people interested in attending your event.
Event landing pages offer several interactive elements, including:
- A registration form
- A “what you will learn” form
- An “explain this event” form
- A “why you should attend” form
3. Content Hubs
Content hubs are a great way to engage your target audience and provide them with the information they need to make a purchase. A content hub can be used to create an interactive product guide, a list of blog posts, or even an interactive eBook, such as this example from LinkedIn:
These types of content allow your B2B consumers to navigate directly to the information they are searching for, helping them make the most of their time. After all, they spend approximately 27% of their buying journey conducting their own research online. The easier you make the search experience – the better.
4. Video Elements
Video elements are an essential part of any B2B marketing strategy, as they help companies connect with their audience. According to the State of Video Marketing Survey 2021 by Wyzowl, 93% of marketers who use video in their strategy say that it’s an essential part of their strategy.
When it comes to your online brand awareness strategy, video elements should be incorporated into your strategy at every possible opportunity. Video elements can be used to:
- Teach your audience something new
- Increase engagement
- Gather user data
- Provide valuable information on your brand, product, or service
Adding video to your online brand awareness strategy can help you stand out from your competitors and provide a memorable experience for your target audience. What’s better is that these videos can be implemented in various ways, including:
- Educational webinars
- Product/Service training videos
- GIFs to make a piece of content more relatable
5. Self-Nurturing Landing Pages
Self-nurturing landing pages are a great way to engage your target audience by providing them with a personalized experience. They are designed to nurture your target audience and help them make the most of their time.
These types of landing pages are designed to help your target audience take the next step in their buying journey. They are used to gather valuable user data and provide an interactive experience that is tailored to each individual.
Creating an Immersive, Memorable Experience with Hushly
Hushly is a communication platform for businesses and their customers. It was designed to help companies to create an interactive experience that is tailored to their audience.
Our platform allows you to create interactive content that is personalized for your audience, allowing you to stand out from the crowd and create an experience that your visitors won’t soon forget.
Ready to get started? Contact us today for more information.