How Apple’s iOS 15 Privacy Update Could Impact Your Email Marketing: Plus 5 Tips to Help You Stay Ahead
As Apple’s iOS 15 update rolls out, it’s time to take stock of how this change may impact your email marketing. The update was officially released on September 20, and while it initially had email marketing professionals up in arms with news of new privacy features, has it had the shocking impact that had so […]
10 Components You Need When Building a B2B Buyer Persona
To build a winning B2B sales strategy, you must first create a strong buyer persona. But to do so, you need to know who your ideal prospect is. By understanding your buyer persona, you can develop your messaging to highlight your company’s products and services and build a more relevant experience for your prospects.
4 Uses of Machine Learning in Conversion Optimization
Machine learning has become a mainstay in the world of digital marketing, and we’ll be seeing it come into new applications in the near future. But can it be used to help with conversion optimization? Absolute – and many big brands are already using machine learning in conversion optimization.
How to Market a Cybersecurity Company: 5 Strategies You Need to Know
Cybersecurity is a hot industry, and for a good reason! Cybercrime is costing the world billions of dollars, and companies are getting hacked left and right. Every business needs to protect its data and networks from cyberattacks. As a cybersecurity company, you can help your clients fight back against hackers and cybercriminals. But to do […]
8 Content Engagement Metrics You Should Pay Attention To
Whether you’re responsible for producing content or managing an entire content marketing team, monitoring content engagement metrics is vital. Your content engagement metrics are the key to your content marketing strategy. You and your team spend countless hours creating the best content you can that addresses your audience’s needs, but if you’re not tracking your […]
8-Item Checklist for On-Point MarTech Stack Optimization
When it comes to marketing technology (martech), your martech stack is one of the most important things you need to take care of. When you have a stack of technology that is tailored to your business’s needs, it will work for you. However, many brands get wrapped up in all the new technology released. So […]
5 Ways to Effectively Track MQLs
Leads are the lifeblood of any business. The best way to turn them into customers is through marketing. However, it can be challenging to determine which leads are qualified and which ones aren’t. Identifying and targeting marketing qualified leads (MQLs) is an essential part of a successful marketing strategy. However, before diving into tips for […]
A Quick Guide to Account-Based Retargeting
Imagine being able to make the most of your audience’s attention in the most effective way possible. Imagine being able to understand exactly what your target audience wants when they want it. Account-Based Marketing (ABM) is about making your marketing efforts more effective by focusing on the right people at the right time and understanding […]
How to Create Gated Content that Works: 4 Tips
Gated content has been a popular topic of discussion in the marketing world in recent years. For a while, gated content was an effective way to generate new leads. However, recently, the concept of gated content has been criticized for being outdated. Should you create gated content? Is it still a viable method for collecting […]
A Beginner’s Guide to B2B Social Selling
Social selling is a hot topic in the digital marketing world, but it’s one that many digital marketers are still unaware of. What does B2B social selling look like? What are the benefits? And how can you get started? The first step? Understanding what B2B social selling is. What is B2B Social Selling? B2B social […]