How to Boost Your B2B Content Engagement
Content engagement is a key indicator of the quality of your content marketing strategy. Keeping track of it is a challenge in and of itself, but what about boosting it? It may not always be obvious what drives social media users to engage with content, how to track it, or why to bother with content […]
Account-Based Marketing vs. Demand Generation: What’s the Difference?
Account-based marketing (ABM) is an old idea that continues to generate buzz and influence B2B sales around the world. Demand generation is a similarly well-understood set of strategies companies use to improve the quality of their sales leads, if not the quantity of them. Of the countless marketing strategies available for modern businesses, these are […]
A Guide to Account-Based Marketing (ABM) for Fintech Companies
Account-based marketing (ABM) is a powerful option for fintech companies looking to target high-quality clients. Instead of the standard marketing process, which expects customers to find your product through traditional advertising and buy it based on the strength of the advertisement, ABM seeks to target the best and largest customers and sell to them directly. […]
Understanding the B2B Content Experience Framework
Account-based marketing (ABM), and its evolution into account-based experience (ABX), has shifted the framework that informs how content should be presented to your B2B buyer audience. There was a time when just having the information posted somewhere online was enough to add value. As marketing strategies have evolved and risen to meet the expectations of […]
9 Demand Generation Campaign Examples to Inspire You
It can be useful to look at some demand generation campaign examples so you can apply the principles to your own business. Demand generation tools and strategies are constantly evolving, and the vast number of choices of how to increase demand for your product can lead to paralysis. But generating ROI with smart marketing tactics […]
ABM vs. ABX: Their Similarities and Differences
Account-based marketing and experience, or ABM and ABX respectively, are marketing terms that describe a strategy aimed at targeting and impressing specific, high-quality B2B consumers. This is in contrast to a traditional marketing strategy, which might make a generic pitch to a general audience within an industry. ABM originated in the early 1990s and became […]
What is ABX Marketing? Here’s How to Get Started
Account-based experience, or ABX, marketing is an end-to-end B2B service strategy that focuses on synchronizing all aspects of a B2B customer experience: from marketing, to sales, to customer service. A consistent, high-quality B2B service tailored to each business is the ultimate goal of ABX marketing. Similar to its predecessor known as ABM (account-based marketing), the […]
6 Ways to Improve the B2B Buying Experience
Taking steps to improve your B2B buying experience will seem daunting at first. There is a myriad of ways you could choose to approach the topic of optimization in this context, and knowing where to begin is not always obvious. We’ve crafted today’s blog to help you understand what it means to have an excellent […]
A Guide to Effective B2B Buyer Conversion
Opportunities to optimize B2B buyer conversion happen at every step of the marketing process. Whether you’re looking to generate more leads with fantastic video content, or ranking leads with automated data analysis, the forefront of technology and sales has never been more complex. This is confounded by the seemingly limitless ways you could approach the […]
How Can Your B2B Intent Data Optimize Your ABM Strategy?
On the hunt for a way to optimize your account-based marketing (ABM) strategy? If so, you’ll want to take a look at your intent data, as it can hold an array of insightful information you can use. Intent data is one of the most valuable tools a B2B marketer can have in their arsenal. That’s […]