Cybersecurity Marketing 101: How to Plan and Execute a Winning Strategy
With the increasing reliance placed on computers in 2023, cybersecurity is quickly becoming one of the most in-demand industry niches. With the rise in demand comes a huge influx of new companies hoping to capitalize on the growth. If you’re hoping to compete seriously with these companies, you’ll need a strong go-to-market strategy that incorporates […]
How to Create a B2B ABX Strategy That Gets Results
The best customers are those that keep coming back over and over again. They spend the most money on your best products, know you on a first-name basis, and are committed to mutual growth. Forming relationships like these is only possible through dedication to the customer experience. On the front end, account-based marketing tactics will […]
How Do You Know Your Why in Business?
It’s 5:00 AM and the alarm is buzzing. Just after you stretch before rolling out of bed, you open up your phone to peer at the day’s calendar through sleepy eyelids. That presentation you were up late working on already has a few revisions you need to go over. You’ve got about 10 emails you […]
How to Choose the Right Content Pillars to Prioritize
Your content marketing strategy is a key factor in your long-term marketing success. If you get your content right, you’ll continue to see returns on it even years into the future. The best topics, or content pillars, cover general, evergreen topics that will perform well on SERP pages for a long time. How can you […]
6 Types of GTM Strategies for Businesses
Maybe your company is releasing a product completely different from anything you’ve released. Perhaps you’re entering a market you’re not experienced in and hoping to convert customers you’re not used to talking to. In either case, you could be unsure how to market yourself and get the revenue flowing quickly. The faster you can figure […]
A Guide to Lead Generation for SASE Vendors
As SASE continues to expand into the wider consciousness of businesses worldwide, SASE vendors are emerging and promising unique solutions everywhere. Gartner predicts that by 2024, “30% of enterprises will adopt cloud-delivered SWG, CASB, ZTNA, and branch office firewall as a service (FWaaS) capabilities from the same vendor.” To keep up in the coming melee, […]
How to Build a Winning Cybersecurity Go-to-Market Strategy
Go-to-market isn’t just the process of designing a marketing strategy for a new product. Nor can it be boiled down to the process you’ll use when promoting a new feature or entering a new market. Instead, your GTM motion should be viewed as a set of heuristics your company follows whenever you create a new […]
7 Tips to Sell Network Security Products Better
There are many companies promising dreams of 100% effective security measures that can stop all breaches. On top of this, many SMBs don’t understand the value of cybersecurity measures and are unwilling to spend money on a problem they can’t perceive. To become great at selling network security products, you’ll need to: Overcome widespread beliefs […]
6 Useful Steps to Selling NaaS Demos
Your sales team has successfully scheduled a demo with a large client for whom your company can offer an efficient solution. It’s a little win that can often feel like a big one. At this critical juncture, your biggest need is to present your product as the solution their company has been waiting for. This […]
What is Demand Capture?
A powerful tool for B2B marketers and sales teams, demand capture is a method of understanding who your ideal customers are, what they need, and how to target them. Believe it or not, roughly 79% of all marketing leads never convert into sales opportunities. Why? Because too often, brands focus their attention on the wrong […]