The past few years have been interesting ones for those of us in the B2B marketing community.We’ve seen the adoption of social media, where now many – if not most – B2B companies consider it an integral part of their strategies.
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Every B2B company knows that improving their marketing needs to be a constant priority. The vast majority of industries have just become far too competitive to let marketing fall by the wayside. What most B2B companies don’t understand, though, is that improving data quality is an essential step on the path to better marketing. Let […]
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Creating a successful B2B content marketing strategy is a major milestone. Once you have that strategy in place, you can relax a bit. Profits are coming in. All you need to do now is test new ways of improving it. Unfortunately, many companies just aren’t there yet and what’s worse is that some simple mistakes […]
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Is your B2B company’s marketing strategy suffering from website abandonment rates? If so, you cannot afford to let this continue. Each abandoner represents unnecessary overhead and the loss of a potential lead. 5 Ways to Put an End to High Website Abandonment Rates There are a number of reasons you could be seeing high website […]
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It’s no exaggeration to say that many B2B companies owe the majority of their clients to a successful content marketing plan. Unfortunately, as you may have discovered, successful B2B content marketing plans aren’t as easy as it often seems. Regularly posting blogs just isn’t enough anymore. 3 B2B Content Marketing Mistakes You Must Avoid at […]
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Marketing is hard work. However, none of that hard work – or the money it requires – will amount to anything if you’re not optimizing your lead conversion efforts. Far too many companies waste their marketing budgets because they’re not able to convert many – or maybe any – of the leads they attract to […]
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