5 Ways to Put Machine Learning and AI Marketing to Good Use on Your Website

As artificial intelligence becomes more prevalent, it’s essential to understand its implications for how we work and market our businesses. While it is used in dozens of different applications, such as content creation and the automation of daily tasks, AI marketing is being used by B2B teams to improve their websites and the experiences that their customers have.

By understanding the ways in which AI can be used to improve the customer experience, your business can start to reap the benefits of this emerging marketing trend.

What is AI Marketing?

Marketing is a complex process that requires the consideration of a wide range of factors when determining how best to reach and interact with your target audience.

While this has traditionally been done through a combination of human input and data analysis, the increasing prevalence of Artificial Intelligence has allowed marketers to begin utilizing machine learning to improve the efficiency of their efforts.

What Role Does Machine Learning Play in AI Marketing?

In essence, AI marketing is the utilization of machine learning (ML) to determine the most effective course of action for reaching your target audience. This is done through the analysis of large amounts of data, which is then processed by an algorithm to determine the best course of action for future marketing efforts.

ML and AI marketing can be used to improve the effectiveness of several different marketing channels, such as email marketing, social media, and website optimization.

By analyzing large amounts of data, such as visitors’ behavior on your website and the content they engage with, an algorithm can determine the most effective course of action for future marketing efforts.

5 Ways to Put AI Marketing to Work on Your Website

AI marketing is a must for any B2B business. Not only does it help you build a strong, compelling brand, but it also helps you attract and engage with your target audience. But how exactly does it work on a website? Here are five ways you can put AI marketing to work on your website:

1. Real-Time Personalization

Personalization is one of the most effective ways to create a sense of intimacy with your target audience. However, the complexity of creating and implementing personalization on a website can be overwhelming.

By utilizing AI marketing, you can achieve real-time personalization on your website. This means that their previous browsing behavior determines the content that is displayed to your audience. This provides a level of interactivity and relevancy that is impossible to achieve through traditional forms of marketing. 

2. Interactive Chatbots

For some businesses, the best way to provide an experience that is superior to that of their competitors is through chatbots. Chatbots are computer programs that simulate human conversation. By using AI marketing, you can build a chatbot that provides your customers with the assistance they require without requiring them to interact with a live person.

Source: Chatbot.com

Chatbots can be designed to provide simple, FAQ-style answers to common questions, or they can be programmed to simulate a human conversation and respond to queries and inquiries accordingly. The key is to develop a chatbot that provides a superior experience that keeps them on your website.

3. Content Curation

While many brands focus on creating and sharing unique content with their audience, it’s important to remember that sharing relevant curated content is an effective way to build a relationship with your audience.

Ideally, you should balance the amount of unique content you share with your audience with the amount of curated content you publish. The former demonstrates that you are willing to create and share unique content, while the latter indicates that you are eager to provide value to your audience.       

You can then implement AI marketing onto your website using adaptive content hubs designed to put only the most relevant content (both original and curated) in front of your audience.

Source: Hushly

These content hubs will be programmed to provide your audience with only the most relevant content to their interests and to provide them with an experience tailored to their browsing history and preferences.

4. Improved Accessibility

The accessibility of your website plays a massive role in the success of your business. With AI marketing, you can build a website that is optimized for search engines and your audience’s viewing experience and is also optimized for the consumption of those with disabilities. This can range from the simple implementation of text-to-speech technology to the more complex creation of screen readers.                

By utilizing AI marketing, you can build a website that is optimized so that your audience can find the information they require in the easiest and most streamlined way possible.

5. Data Collection

Collecting data on your website is an important step in the development of your digital marketing strategy. However, the complexity of collecting data on a website can be overwhelming.

By utilizing AI marketing, you can build a website that is programmed to collect data on your audience as they browse. This allows you to build a profile of your audience that is based on their browsing behavior, which enables you to identify which content is generating the most interaction and which forms of marketing are providing the greatest return.

You can use this data to further optimize your website for the needs of your audience, which in turn provides you with even greater insights into who your audience is, and what their needs are and will help you continue to improve your digital marketing strategy moving forward.

Explore the Power of AI with Hushly’s Host of Solutions

Hushly has a suite of solutions that harness the power of AI to help businesses better understand their audiences, optimize their websites for conversions, and build stronger relationships with their customers. Hushly provides businesses with the tools and support they need to take their digital marketing strategies to the next level.

Ready to see what Hushly’s AI-powered solution can do for your brand? Request your demo today!

How Artificial Intelligence Will Change the Future of Marketing

Artificial intelligence (AI) is already changing the way we interact with our devices, and it has the potential to change the future of marketing as well. AI is the future of big business, and it’s happening now. While you might have heard about AI and how it can automate tasks, there’s a lot more to it than that.

However, before we can discuss how artificial intelligence will change the future of marketing, it’s essential to understand what it’s being used for currently.

Typical uses of AI in B2B Marketing Currently

Artificial intelligence is the technology used to perform tasks that require human intelligence, such as making decisions and solving problems. It’s already being used in several areas, including healthcare, automotive, and financial services.                 

AI is changing the way the world works. The applications of AI in B2B marketing are plentiful, and more and more are being used every year.

Some of the most common uses of AI in B2B marketing today include the following:

  • B2B Content Generation/Content Creation
  • B2B Personalization
  • Lead Scoring
  • Predictive Analytics
  • Predictive Modeling

While the initial goal of AI in marketing was to automate repetitive or time-consuming tasks, the applications of AI have expanded far beyond those original uses.

What Role will Artificial Intelligence Take in B2B Marketing Moving Forward?

In the past few years, the role of artificial intelligence in B2B marketing has expanded significantly. As more and more marketing automation tools are being built on AI, the applications of this technology in B2B marketing are only going to continue to grow.        

Studies show that approximately 53% of B2B marketing professionals expect AI to improve marketing effectiveness in driving revenue. In comparison, 61% say artificial intelligence is the most critical aspect of their current data strategy.

As the applications of AI continue to expand into more and more facets of marketing, it’s inevitable that the role that artificial intelligence will play in B2B marketing will continue to grow as well.

Recent trends suggest that AI will become increasingly important in:

  • Improving the accuracy of marketing predictions
  • Improving the creative output of marketing teams and more  
  • Increasing the efficiency of data-driven marketing strategies
  • Managing and optimizing marketing campaigns

How Artificial Intelligence Will Change the Future of Marketing: 5 Things to Watch For

Marketing was more about being creative and less about being data-driven in the past. But that’s beginning to change. In the age of AI, marketers are more accountable than ever. It’s no longer about how well you can write or produce, but what you can do with the data at your disposal. Here’s how AI is changing marketing for the better – and you need to know.

1. The Amount of Available Data Will Continue to Increase

As the applications of AI in B2B marketing continue to expand, the amount of available data will continue to increase as well. This will allow marketers to use data in increasingly creative ways and make data-driven decisions on a much larger scale.         

The more data your team has at its disposal, the better they can optimize marketing campaigns, data-driven strategies, and creative output. The more data they have to work with, the better they can turn that data into actionable intelligence, allowing them to make better decisions and generate higher quality results for their clients.  

2. Bring More Opportunities for the Use of Augmented and Virtual Reality Applications

One of the most exciting applications of AI in B2B marketing today is augmented and virtual reality in B2B marketing. The ability to bring these applications into the marketing mix opens up a world of possibilities for the use of AI in B2B marketing.

Research shows that the global augmented reality, virtual reality, and mixed reality market was worth approximately $28 billion in 2021, and it’s expected to rise well over $250 billion by 2028.

Source: Statista

So, what does that mean for B2B marketing teams? They’ll have even more opportunities to use augmented and virtual reality applications in the marketing mix. The ability to bring these applications into the marketing mix opens up a world of possibilities for the use of AI in B2B marketing.         

For example, you could use augmented reality to create a 3D model of your prospect’s office space and use that model to bring your product or service into their office to demonstrate your solution’s impact on their workflow.

Source: Finances Online

3. Chatbots Will Become More Sophisticated

One of the most prominent applications of AI in B2B marketing today is the use of chatbots. By using AI to automate certain functions and processes, chatbots can act as customer service agents or a salesperson, which can help your team save time and increase efficiency.

As AI continues to improve with machine learning advancements, this means that chatbots will become more sophisticated than ever. The ability for chatbots to understand complex conversations and the context in which they’re occurring will allow them to make more in-depth responses, leading to higher-quality interactions.

4. AI-Driven Content Marketing Will Continue to Provide Users with Improved Experiences

As more and more marketers begin to incorporate AI into their content marketing strategies, they’ll start to see the benefits of AI-powered content marketing in their customers’ experiences. For example, you could use AI to write blog posts that are more conversational in nature, which will allow you to bring your content closer to your target audience. This will enable you to provide your users with improved experiences, which will increase your chances of generating quality leads and increasing your bottom line.   

5. AI Will Help Better Identify Prospective Customers

One of the most exciting applications of AI in B2B marketing today is the ability to use AI to help identify prospective customers. This can be helpful for B2B brands because it means that they’ll be able to better identify the people who are most likely to become their customers. This will allow marketing teams to better focus their efforts on their most promising prospects, which will enable them to generate higher-quality leads for their sales teams.

Embrace Hushly’s AI-Powered Solutions Today

If you’re ready to jumpstart your marketing strategy with AI, you can start by integrating Hushly’s AI-powered solutions into your existing workflow. This will allow you to automate specific processes, which will allow you to free up your team so that they can focus on the highest-value activities.

Explore Hushly’s AI-powered solutions for yourself! Request your demo today!

How AI and Machine Learning Can Help You Create a Personalized Website Experience

Personalization is a hot topic in the world of website design and development. It’s not just about making your website feel more unique to your visitors but also about developing a relationship that will keep them coming back for more. AI and machine learning can help you create an experience tailored to their needs and expectations.

You can incorporate these technologies into your website design and development process to create a more personalized website experience for your visitors. However, before diving into the specifics of how to implement these technologies, it’s essential to understand what they are and how they work.

AI and Machine Learning Continue to Evolve

In a fast-paced world, staying competitive is essential for long-term success. One way to do this is to apply artificial intelligence (AI) and machine learning (ML).

AI is the application of technology to perform tasks that typically require human intelligence. It’s used in a variety of industries, including marketing. When you use AI to automate certain parts of your marketing process, you can save time and focus your efforts elsewhere.

Machine learning is the application of mathematics and computer science to automate decisions and improve processes. ML is used to enhance the efficacy of AI. For example, machine learning can help AI better interpret data and make decisions.

This allows AI to become more versatile and adaptable, enabling it to perform more complex tasks and solve more difficult problems. This will enable you to build more complex AI-powered applications that provide your organization with greater value.

Just How Necessary are AI and ML in Building Personalized Website Experiences?

We’re living in the Age of Personalization, and it’s deeply embedded in our online experiences. From our Facebook timelines to the products we’re presented with on Amazon, we get a customized experience every time we go online.

Source: Amazon

In the B2B world, personalization is essential. It helps you stand out from the crowd and build meaningful relationships with all your customers. It also enables you to create a more engaging experience for your most valuable customers. This, in turn, helps you build a stronger relationship with them and can help you significantly increase your bottom line. When implemented correctly, AI and machine learning can help you create a more personalized website experience that will keep your visitors coming back for more.

So, how do you go about creating personalized website experiences using artificial intelligence and machine learning?

5 Ways AI and Machine learning Can Help You Create a Personalized Website Experience for Your Audience

B2B customers are increasingly turning to websites to find the information they need, and marketing teams are working hard to create memorable experiences that keep them coming back.

However, many B2B websites are still stuck in the past. They are overloaded with text, and they don’t provide the kind of information their customers need. A personalized website experience can help B2B websites be more appealing and engaging.

Not quite sure where to begin? Here are five ways AI and ML can help you create a winning personalized website experience:

1. AI Chatbots Can Deliver the Answers Your Audience Needs Now

Chatbots are a great way to provide a personalized experience to your audience. They’re virtual representations of human beings who answer questions and provide guidance to customers when they need it. They’re becoming increasingly sophisticated and are capable of engaging in complex conversations.  

Source: Chatbot.com

In the past, chatbots were used primarily to provide customer service. However, today’s chatbots are much more than just service agents. They’re able to provide personalized, on-demand experiences that respond to the information your audience needs at that moment.

There are dozens of chatbot tools available to those in B2B who are looking to create a unique experience for their audience. Thanks to the advancements in both AI and machine learning, these tools are becoming increasingly sophisticated.

This means you can create a chatbot that is so human-like that it can almost fool a human being into thinking that it’s a real person.

2. Machine Learning Can Help You Target the Right Audience with the Right Information

Machine learning can also improve the targeting of your marketing campaigns. It can be used to identify the characteristics of your audience so that the right content is delivered to them at the right time.

For instance, you can use several different SEO tools that were built using machine learning to identify the keywords and key phrases that are most important to your audience. Then you can use these tools to create custom content that is optimized for these key phrases, which will help you to rank higher in the search results. This will enable you to capture a larger audience than you would have achieved using traditional methods.

3. AI and ML Tools Can Help You Consistently Create Relevant Content for Your Audience

With the right information at the ready, you can use AI-powered tools to help you create relevant content that your audience will find valuable.

For example, there are now dozens of AI-powered content writing tools that can produce high-quality blog posts and articles on a wide range of topics. You can use these tools to create a steady stream of blog posts that are relevant to your audience, which will keep your audience engaged and coming back for more.  

4. Deliver the Right Content to the Right Person with Adaptive Content Hubs

AI-powered content hubs can help you create a personalized content experience for your audience. The content hubs use machine learning to identify the characteristics of your audience so that the right content is delivered to them at the right time.

Source: Hushly

The content that is delivered to your audience can be tweaked and adjusted as necessary to ensure that it is relevant and of value to them. This means that you can deliver the content that your audience actually needs and wants, which will help you to engage them better and build a strong relationship with them.

5. Really Get to Know Your Accounts with the Use of AI Tools

One of the biggest challenges that B2B marketers face is the lack of time that they have to devote to their accounts. This means that they can’t spend as much time getting to know their customers on a personal level as they would like to.       

However, using AI tools has enabled B2B marketers to get to know their accounts much better than they were able to when using more traditional marketing methods.

AI tools can be used to pull data from multiple sources and create a highly detailed portrait of your account that helps you get to know your customers on a personal level. This means that you can spend more time delivering value to your customers and building a strong relationship with them, which will enable you to deliver higher levels of customer satisfaction. 

Put AI and Machine Learning to Work for You with Hushly

Today’s sophisticated B2B marketing requires a more holistic, data-driven approach. That’s where AI and machine learning come in. They can help you automate processes that were previously performed manually, increasing your productivity while also allowing you to focus on the most important things to your business.               

Hushly’s AI solutions can be used to automate several different processes, allowing you to free up time to focus on the things that are most important to you.

Ready to see what Hushly can do for you? Request your demo today!

5 Ways to Create Personalized Experiences for Your Website Visitors

Personalization is a hot topic in technology, and it is no longer just for large corporations. In the age of information overload, people want to get things done quickly and efficiently, which means they expect businesses to know who they are and what they are interested in. The question is, how can you create personalized experiences for your website visitors?

Personalization is the art of creating experiences that are unique to each person. This can mean many things, but for our purposes, we’re going to focus on how it can be used to create unique B2B experiences that are more effective for getting people to take action and engage with your brand.

Today’s B2B Accounts Demand Personalized Experiences

In today’s B2B selling climate, customers are looking for personalized experiences that help them get the answers they need and want as quickly as possible. This means that businesses have to show that they understand their customers’ needs and are invested in providing a positive experience.

Like their B2C counterparts, B2B buyers want to see more personalization efforts from the brands they do business with, with 84% saying that being treated like a person and not a sale is “very important” to winning their business.

Source: Instapage

The good news? Studies show that 80% of companies see a lift in sales after they begin implementing personalization throughout the customer experience. The bad news? Creating a personalized experience for each and every one of your website visitors is no small feat. However, with a bit of time and the right resources, you can create the highly targeted experiences your customers want and expect.

5 Ways to Create Personalized Experiences for Your B2B Website

In a world where everyone is vying for attention, it’s no surprise that B2B buyers want experiences that are tailored to their needs. This means that you have to be able to provide them with the education and information they need in a format that is interesting and engaging. You have to be able to show them that you understand their needs and are invested in providing a positive experience. 

If you want to deliver a personalized experience for your B2B website, here are five ways to do it:

1. Interactive Chatbots

An interactive chatbot is one way to create a personalized experience for your website visitors. These AI chatbots can help your website visitors find the information they need, answer questions, and deliver personalized content relevant to their interests. They can also help your website visitors gather information, build profiles, and make purchasing decisions.

Source: Chatbot.com

There are many ways that you can use chatbots to deliver a personalized experience for your website visitors. For example, you could build an FAQ bot that is designed to help your website visitors answer the questions that are important to them right now.

Or you could build a lead generation chatbot that is designed to gather information about your customers’ needs and provide them with customized content relevant to their interests.

Either way, the key is to create a bot designed to help your website visitors get the answers and information they need without going to other channels or leaving your site.

2. Personalized Calls-to-Action

Another way to create a personalized experience for your website visitors is with a call-to-action that is tailored to their needs. For example, you could build a personal call-to-action designed to help your website visitors take the next step in their buying process.   

Or you could build a call-to-action that is designed to help your website visitors get in touch with you to set up a call to discuss their needs and answer any questions they might have.   

This can be a great way to build a relationship with your website visitors and show them that you care about what they have to say.

3. Personalized Lead Magnets

When it comes to creating a highly targeted experience for your website visitors, one of the most effective ways to do it is with a personalized lead magnet. A personalized lead magnet is a piece of content designed to help your website visitors take the next step in their buying process, such as a guide, cheat sheet, form fill-in, or worksheet.

These lead magnets should be presented to your website visitors in a highly personalized way, and they should be designed to provide them with relevant information pertaining to their needs. This can be a great way to build a relationship with your website visitors and show them that you are a valuable resource of information and education.

4. Personalized, Self-Nurturing Landing Pages

One of the most effective ways to create a highly targeted experience for your website visitors is to build a personalized landing page. A personalized landing page is a single page on your website designed to help your website visitors take the next step in their buying process. They can be used to provide them with information and education regarding a particular topic, help them answer a specific question, and even get in touch with them to set up a call to discuss their needs and answer any questions they might have.   

5. Relevant Content Suggestions via Adaptive Content Hubs

Finally, if you want to create a personalized experience that is genuinely tailored to the needs of each of your B2B accounts, then you need to consider adding adaptive content hubs to your resource library.

An adaptive content hub is a collection of content designed to provide your website visitors with relevant information and education that is designed to help them solve a specific problem or set of problems. This content can be presented in the form of blog posts, ebooks, webinars, videos, case studies, slide decks, and more.  

Start Creating Personalized Experiences for Your Accounts with Hushly

Whether you’re looking to create a highly targeted experience for your website visitors, build a relationship with them, or provide them with relevant content that is designed to help them solve a specific problem or set of problems, Hushly can help you build a personalized experience that sets your business apart from the rest.

Ready to start creating personalized experiences that convert? Request your demo today!

10 Benefits of B2B Website Personalization (2022): Here’s What You Need to Know

Consumers are getting smarter. They know that they can get the same product at a much cheaper price online, and they’re willing to wait an extra couple of days to get it shipped to their door. Businesses are starting to adapt their strategies to meet these demands. But how can you stand out from the crowd? Personalization is one of the best answers.

B2B website personalization is the process of tailoring your website’s content and structure to match the needs and preferences of your existing customers. It’s a strategy that can help you build deeper relationships with your customers, increase sales, and build a reputation as a value provider.

Still need some convincing? Then you’re in the right place.

10 Benefits of B2B Website Personalization in 2022

With 80% of consumers more likely to buy from a company that provides them with a tailored experience and 66% of consumers expecting that brands understand their unique individual needs, B2B website personalization has never been more critical. 

Below are only 10 of the most talked-about benefits of B2B website personalization:

1. Significantly Enhanced Lead Nurturing

B2B website personalization can significantly enhance your ability to nurture leads. It allows you to create a highly-targeted lead generation campaign that speaks directly to your prospects’ needs and preferences. This enables you to expand your pool of qualified leads while reducing your marketing costs. 

Personalized websites allow you to build connections with your audience and allow them to easily navigate your content and purchase process. This helps you build a reputation as a provider of value, which is especially important in the B2B sector.        

2. Better Understanding of Your Targeted Audience

One of the primary benefits of B2B website personalization is better understanding your targeted audience. By analyzing your website’s performance data, you can better understand who your audience is, what they are looking for, and how you can best address their needs.

You can do this by segmenting your website’s visitors into groups with similar characteristics, such as job function, geography, and industry. This enables you to build a more comprehensive picture of your audience and what they are looking for, which can help you optimize your content and messaging. 

Source: HubSpot

3. Increased Customer Loyalty

One of the most underrated benefits of B2B website personalization is the ability to build deeper relationships with your customers. When your website is personalized, it builds a more profound sense of loyalty with your customers. Your customers trust you to deliver high-quality products and services. When they visit your website and see that they’re being treated as individuals rather than numbers, they feel an instant sense of loyalty toward your brand.

With 34% of business buyers admitting to being frustrated with receiving too much irrelevant content from brands, website personalization allows you to build a stronger connection with your existing customers by tailoring your content and messaging to meet their needs and preferences.

4. More Time Spend on Your Website

One of the most significant benefits of B2B website personalization is the ability to keep your audience on your website longer. When your website is personalized, it reduces the number of clicks it takes for your visitors to navigate to the content they are looking for.

As a result, they spend more time on your website and become more likely to purchase. This increases your revenue and improves the quality of your leads, ensuring that you’re only dealing with the most qualified leads and not a flood of low-value prospects.

5. Increased Engagement

Personalization strategies such as B2B website personalization allow you to keep your audience engaged. This means they’ll spend more time on your site, but it also increases the chances that they will leave comments and click on links, increasing the number of page views and ultimately the amount of revenue you generate.

6. More Efficient Calls-to-Action

B2B website personalization allows you to increase the effectiveness of your calls-to-action (CTAs). When you customize the copy and layout of your CTAs, you can increase the amount of influence your CTA has over your audience.

Studies show that personalized CTAs perform nearly 202% better than generic CTAs. The more attention to detail you pay, the more likely your audience will react the way you want them to.

7. Higher Converting Landing Pages

B2B website personalization also allows you the opportunity to create more effective landing pages. When you customize the copy and layout of your landing pages, you can increase the chances that your audience will take the action you want them to.           

Approximately 63% of consumers say they are influenced by personalized product recommendations on home and landing pages. When you take the time to learn what your audience wants and needs, you have the opportunity to create more effective landing pages that will increase your conversions.

8. Improved Data Collections

Believe it or not, B2B website personalization can also improve the quality and quantity of data you collect from your visitors. When you customize the content on your pages, you can increase the amount of data you collect from your visitors. This includes information such as their name, email address, and company name and data such as their search behaviors, purchase history, and interests.

9. Shorter Sales Cycles

You already know that the B2B buyer’s journey isn’t a linear path. It’s often complex and filled with unexpected twists and turns. As a result, the time it takes to convert a lead can vary significantly depending on several factors, including the complexity of their purchase, industry, and previous experience with your brand.

Source: Gartner

With a deeper understanding of your audience, B2B website personalization allows you to shorten your sales cycles. This means that you can move from the lead to close faster and reduce the number of prospects that drop off the funnel.

10. Improved Customer Experience

Ultimately, the most significant benefit of B2B website personalization is providing your audience with a customer experience unrivaled by your competitors. When you pay attention to the details, you can identify what matters most to your audience and provide them with a personalized experience that can’t be matched. This not only increases the chances that they’ll become advocates, but it also builds a deeper relationship with your audience that will yield long-term benefits.

Improve your B2B Website Personalization with Hushly

Hushly is a B2B website personalization platform designed to help you increase your conversion rates and generate more revenue by providing the tools and insights you need to create a customized digital experience for your target market.    

Ready to see how you can create a winning B2B website personalization experience? Request your demo today!

What is B2B Website Personalization: Your Go-To Guide

B2B is a slightly different animal when it comes to website personalization. For one thing, there’s less of a chance to create personal relationships with your audience. You’re also dealing with a higher volume of people who have relatively niche interests. Still, there are a lot of opportunities to create personalized experiences for your visitors.

If your goal is to create a user experience that prioritizes each person that visits your website, then website personalization is an absolute must-have.

What is Website Personalization?

Website personalization is the practice of tailoring a website’s content and design to better match the specific needs of each individual visitor. It’s a strategy that can profoundly impact a user’s experience, which is why it’s such a popular feature among high-quality websites. That said, 77% of B2B marketers agree that website personalization is crucial for building customer relationships and providing them with the best experience possible.

Website personalization is the process of identifying individual preferences and behaviors and then using that information to tailor a website’s design, copy, and layout to better match the visitor’s preferences.

This lets users experience websites in a more intuitive and memorable way than traditional web design. It also means that you have the opportunity to build deeper connections with your audience. That, in turn, can foster increased loyalty and lower abandonment rates.

Studies show that 85% of buyers say they are much less likely to engage with brands that don’t take the time to personalize the initial touchpoints (such as their brand’s website). That’s why it’s such a crucial B2B marketing strategy.

Why Website Personalization is So Important for B2B Brands

When it comes to B2B marketing, personalization is crucial for creating a sense of connection with your audience. It also has the power to lower your marketing costs while improving results.

Website personalization has countless benefits for B2B brands, but one of the most significant is the opportunity to build stronger relationships with their audience. When you prioritize the needs of each individual, you foster a sense of trust that can increase engagement, lower abandonment rates, and boost sales.        

By personalizing the experience you provide each visitor, you’re increasing the chances of them spending more time on your site and reducing overall bounce rates. With the average person’s attention span only measuring about eight seconds, the more relevant information you can put in front of them – the better.

Source: Medium

When you think about it, making a person feel like they’re the only person your brand is designed for is one of the most powerful forms of connection. By understanding the unique preferences of your audience, you’re better able to provide them with the information and products they’re looking for. This builds trust, which in turn increases conversion rates. 

5 Ways to Implement Website Personalization

If you’re not using website personalization to engage your website visitors, you’re missing out. With that said, implementing personalization requires a significant investment of time and resources. If you’re looking to improve conversion rates and customer satisfaction, here are five ways to implement website personalization:

1. Know Who You’re Targeting

The first step in any website personalization strategy is identifying the people you’re trying to reach. This means figuring out who your audience is, what their preferences are, and what they’re looking for.

This can be accomplished through a variety of methods, including:

  • Market research
  • Surveys
  • One-on-one conversations, etc.

As you begin to gather this information, it’s essential to keep it organized so that you can identify trends and make data-driven decisions moving forward. The best way to organize this information is through the use of audience personas.

Source: HubSpot

These personas should be designed with the explicit purpose of understanding your audience as individuals. They should also be based on data, not speculation. This makes it easier to track results and optimize your approach as needed.  

Personas should include all relevant information, including:

  • Age
  • Education level
  • Industry
  • Organization size
  • Geolocations, etc.

The more information you can collect, the more complete persona you can create. The more complete the persona, the more effective your website personalization strategy will be. 

2. Have a Mobile-Friendly Site

Mobile devices now make up approximately 63% of all organic search engine visits, meaning that a significant portion of your audience is accessing your site using a mobile device. This means that you need a mobile-friendly site if you want to ensure that your website is accessible to all of your visitors, regardless of device.               

A mobile-friendly site is optimized to provide a great user experience regardless of the device used to access the content. This includes having a responsive design and ensuring that your site loads quickly.

3. Strategically Placed Personalized Exit-Intent Popups

Another way to improve your website’s performance is strategically placing personalized exit-intent popups. These are quick mini-offerings designed to increase conversions by capturing visitors’ attention on the verge of leaving your site.

Studies show that, on average, conversion rates for pop-ups are about 3.09%. However, when they’re personalized to each visitor, they increase conversion rates to almost 10%. This is because visitors are more likely to complete a task when they feel like the popup is specifically designed to help them.

4. Creation of Self-Nurturing Planning Pages

In the world of website personalization, creating self-nurturing landing pages is an excellent way to improve your strategy. These are landing pages designed to nurture visitors through a series of steps designed to help them accomplish their goals, regardless of whether or not they end up purchasing a product.

5. Have an Adaptive Content Hub

Finally, if you’re looking to create a website designed to provide only the more relevant information at the fingertips of each visitor who comes to your site, you’ll want to have an adaptive content hub. This is a content management system that automatically generates new pages based on the topics that are of the most significant interest to visitors. This allows you to create a highly personalized experience that is both effective and efficient.

Bring Personalization to Your Website with Hushly

Hushly is an AI-powered platform that helps marketers create highly personalized experiences for their website visitors. With Hushly, you can bring personalization to your website with just a few clicks of the mouse.    

Ready to get started? Then schedule your demo today!

How to Convert Leads into Customers: Get Your B2B Accounts to Take Action with These Tips

There’s a lot of competition out there, and you need your sales team to be on top of their game to convert leads into customers. Whether you’re working with a group of full-time salespeople or sales reps, you need to ensure they’re taking the right action to get your business to the next level.

While you may think you know how to convert leads into customers, it goes much farther than simply making lists and sending out relevant content. To properly convert leads into customers, you need to understand how to get your B2B accounts to take action.

6 Tips to Help You Encourage Action from Your Accounts

When most people think about converting leads into customers, they think of your standard marketing practices, such as providing the right content at the right time via adaptive content, delivering a personalized content experience, and providing excellent customer service.

Source: Hushly

While those are all valid points, if you want to take your lead conversion process to the next level, you need to be able to convince your audience to take the action you want them to take.

Understand How to Get Your Ideal Account’s Attention

This may seem like a no-brainer, but it’s essential to know how to get your ideal accounts’ attention in the first place. Unfortunately, many B2B teams don’t take the time to stop and think about what makes their audience stop in their tracks and want to investigate more.

B2B audiences don’t simply go shopping for the sake of it. They are usually in the market for something particular and are generally very well-informed buyers. To get the attention of your ideal accounts, you need to know what will draw their eye to you.      

For example, if you sell manufacturing equipment, you need to know what questions will get the attention of manufacturing engineers. You may think that the answer is equipment specifications and comparisons, but the answer may be more complex than that. Maybe your audience is more interested in your equipment’s ease of use and efficiency.

That’s why it’s so important to understand what drives your audience. You can learn a lot about your ideal accounts by placing yourself in their shoes and asking many questions.                 

What questions are they most likely to have? What concerns do they have? What problems are they most likely to be experiencing? The more you understand what makes your audience tick, the better you’ll be able to capture their attention.

Take Time to Gather Feedback

While putting yourself in your audience’s shoes is a great way to get into their heads and start understanding what may catch their attention and encourage action, the best way to get to know what will get them to complete an action is to gather feedback directly from the source.

Source: MooSend

You can do this in dozens of ways, such as social media polls, email surveys, etc. The point is to gather as much feedback as possible to understand what your audience is most interested in and what will get them to take action.

Having Real Conversations with Your Accounts

If surveys and polls aren’t suitable approaches for you, you can always take to social media and have real-time conversations with your audience. This allows you to gather feedback from your audience, build relationships, and know your audience personally.    

This gives your team insight that would otherwise be impossible to get. You can learn more about your audience when you have honest conversations. This allows you to build a much stronger connection with your audience, making it easier to get them to take the action you want them to.

Prioritize Response Times

One of the essential things for lead conversion is response time. This refers to how quickly you respond to your audience when they reach out to you. Response times are so important because they tell your audience that you are committed to serving them and are willing to go the extra mile to help resolve their issue. This demonstrates that you value their time and encourages them to invest in you.

The average B2B response time falls around 42 hours. Unfortunately, in today’s digital world, that doesn’t work. Consumers want quick and timely responses, and if you take more than a few hours to respond to an inquiry, approximately 38% of those leads won’t answer.

If you want your audience to take action, you need to prioritize their time and show them that you value their needs.  The more quickly you can respond to your audience, the more comfortable they will feel in investing in your business.

Never Neglect to Follow-Up

Building relationships is one of the most important things to ensure your leads convert into customers. This includes following up with your audience even after you’ve already had to speak with them.

There are several different follow-up techniques you can use to ensure you’re not neglecting the opportunity to continue to build your relationship with your audience. The most important thing is to find something that works for you and your audience to keep the conversation going. You can do this in various ways, such as sending a text message, phone call, email, etc.

Continuously Examining Account Behaviors

To get your B2B accounts to take action, you need to examine their behavior continually. You can gather a lot of information by observing how your audience responds to your marketing efforts. This will allow you to identify what gets their attention and what doesn’t. You can adapt your marketing to improve your conversions by understanding what gets their attention.  

Improve your Customer Engagement with Hushly

Hushly is a tool that allows you to understand your audience on a personal level. It’s designed to help you build relationships with your audience so that you can understand their needs and address their concerns. With the right information at your fingertips, you can create a personalized account experience that will encourage conversions and help you reach your end goals.

Need help with your customer engagement? Learn what Hushly can do for you! Request your demo today!

How to Develop an Effective B2B Lead Conversion Strategy [2022]

A successful lead conversion strategy is the cornerstone of any B2B business. It’s how you get new customers and turn them into loyal ones. Creating and executing a conversion strategy isn’t necessarily easy. It requires time, knowledge, and the right resources. Without a plan, you cannot expect to optimize your lead generation efforts and close more sales.

That is why it is so important to invest in a lead conversion strategy tailored to your business’s needs so that you can reap the maximum benefits from every lead that comes through your funnel.

The B2B Stratosphere is Growing Rapidly

The B2B space is growing at a rapid pace. Studies from Forrester show that the U.S. B2B industry was worth approximately 1.1 trillion in 2018 and is expected to grow to nearly $1.8 trillion by 2023.

Source: Albacross

This is excellent news for B2B companies. The higher demand for B2B products and services means a larger potential customer pool. The only problem is that the B2B space is also rife with competition. With so many companies vying for the same customers, it’s critical to have a well-thought-out lead conversion strategy to ensure that you optimize your efforts and close more sales. 

10 Steps Needed for an Effective B2B Lead Conversion Strategy

Developing an effective lead conversion strategy is a complex undertaking. It requires a thorough understanding of the current marketing and sales process, a keen eye for potential opportunities to improve, and a firm grasp of implementing best practices. It also requires a significant amount of time and research.

The good news? With a strong strategy at the ready, your conversion rate could be significantly boosted. Not sure where to begin? Here are 10 steps to creating a potent B2B lead conversion strategy that will help you capitalize on every lead that comes through your funnel:

1. Identify and Outline Your Sales Goals

Before you can start helping others reach their business goals, you need to take the time to define your own sales goals. Your goals will vary depending on the size and scope of your business, but they should be quantifiable and measurable. 

What are the specific numbers you want to meet each month or quarter?

What do you want to accomplish in the next year?

The more specific you can be, the better.

2. Know Your Market

Understanding your market and the changing dynamics of your industry is one of the most important things you can do to create an effective B2B lead conversion strategy.

The more you understand your target market, the better you will be able to tailor your message to fit their needs and preferences. This will help you to minimize the time and effort required to generate quality leads while maximizing the chances of closing sales.

3. Identify Your Unique Selling Proposition

Your unique selling proposition is the most important thing you can do to differentiate your business from the pack. It’s what makes you unique and sets you apart from your competitors. Without a robust and unique selling proposition, it’s virtually impossible to stand out in a crowded marketplace and achieve real success. 

Your unique selling proposition helps your target market understand why they should do business with you instead of your competitors. It allows you to showcase the value you bring to the table so that customers know exactly what they’re getting when they do business with you. 

4. Create Ideal Client Personas

Your unique selling proposition is only as good as the personas you develop to represent your ideal clients. An ideal client persona is a fictional representation of a single type of customer you want to do business with. It’s a snapshot of their needs, desires, and motivations that you can use to tailor your messaging and sales process to optimize your results.

These personas will help you get inside the head of your customers to anticipate their needs and respond more effectively.     

Source: Rahulogy

If you’re not sure where to start, the best place to look is at your current clients. What are their demographics and backgrounds? What are their goals and motivations? What are they looking for in a solution? By digging deep and understanding what makes your current customers tick, you can create a set of personas that will help you build a better sales process.       

5. Identify Needs

Once you’ve identified the characteristics of your ideal client, you’re ready to move on to the next step – identifying their unique needs. While your customers will share common characteristics and needs, no two customer accounts will be precisely the same.

Your customers will have different priorities and expectations, so your solutions will also need to be tailored to their unique needs. This will require a bit of creativity and innovation, but it will be worth it in the long run.

6. Formulate a Solution for Specific Needs

With your customers’ needs in mind, you are ready to develop a solution that addresses those needs. The best way to do this is to identify their pain points then brainstorm potential solutions.

With more B2B teams working with accounts as a verse to individual buyers, you must take the time to formulate various solutions and ways to present them so that you always have the correct information when addressing different members of an account.

7. Present the Right Solution to the Right Person

You’ve identified your customers’ needs; now it’s time to present the solution that meets those needs in the best possible way. Your solution will likely be a combination of content and interactions designed to help your customers discover the value that you can deliver.

For example, while an initiator within an account will be interested in learning about the basics and how you can address the needs of their company, the final decision-maker will likely be more interested in the proof you have to offer that your solution is going to do what you say it will.

8. Build Trust and Remove as Many Friction Points as Possible

If you want to create a seamless lead conversion strategy, you need to remove as many friction points as possible. This means finding ways to provide content in convenient formats for your customers and making it easy for them to interact with you when they have questions or want to learn more.  

Your customers don’t want to be marketed to all day long. Instead, they want to work with businesses committed to providing a high-quality experience and addressing their needs in the best possible way.

9. Identify Your Ideal Key Performance Indicators

With online traffic up, it’s more important than ever to measure the right key performance indicators (KPIs) for your business and goals. While the most common KPI that sales teams use to track success is conversion rate, other KPIs can help you optimize your results, such as net promoter scores, customer lifetime value, etc.

10. Monitor and Adjust as Needed

Sales teams focused on developing a lead conversion strategy understand the importance of monitoring KPIs and adjusting as needed. This means that you need to test different designs and make changes as you learn more about what works and what doesn’t.

Improve your Lead Conversion Strategy with the Right Sales Enablement Tools

One of the biggest challenges sales teams face today is ensuring that their lead conversion strategy is optimized for the current online environment. As online traffic continues to grow, it’s more important than ever to ensure that you’re using the right sales enablement tools to monitor and optimize your results.

Need help with your lead conversions? Contact Hushly today to see how we can help!

Sales Conversion Metrics You Need to Pay Attention to and Why

Sales conversion is the process of moving a lead from simply being interested in your product or service to becoming a paying customer. It’s the final step in the sales funnel, and it’s a crucial one since customers who buy from you are the ones who provide your business with revenue and profit. What many companies overlook is that there are many different sales conversion metrics that you can use to determine how well your sales team is performing and how you can improve.

Understanding which sales conversion metrics are most important and how to use them to improve your sales process can make the difference between being successful and being stuck in the same old sales cycle.

10 B2B Sales Conversion Metrics Worth Monitoring

The best B2B sales teams aren’t just focused on closing deals — they’re focused on increasing revenue with every new customer. They track various sales conversion metrics that can help them identify opportunities for improvement, measure their team’s performance, and see how they stack up against their competitors. Sales conversion metrics are a critical component of a sales strategy, and if you want to increase your revenue, you need to understand which sales conversion metrics to watch and why.        

Here are 10 conversion metrics you should be monitoring to make your process more effective:

1. Conversion Rate

The most basic sales conversion metric is the conversion rate, which is the percentage of leads who become customers.

For example, if you have 100 leads and 20 of them buy something, your conversion rate is 20%, which is a good starting point to see how your sales funnel is performing.

Source: The Online Advertising Guide

This fundamental metric can tell you whether you’re closing enough deals to generate sales, but it doesn’t tell you anything about the quality of those sales or whether you’re closing the right deals.

2. Average Lead Response Time

The average lead response time is a more sophisticated metric that considers several factors influencing how long it takes to respond to a lead. This can include when you respond to a lead (inbound vs. outbound), how often you respond to leads, and the quality of those responses.

This is an important metric to monitor to understand where your sales team is losing opportunities for new sales. Studies show that, on average, B2B sales teams take 42 hours to respond to a new lead. Unfortunately, approximately 38% of those leads will never respond back in that time.

Furthermore, businesses that respond to leads within five minutes or less are 100 times more likely to connect and convert opportunities.

Of course, these numbers can and will vary by brand, which is why it’s such a crucial metric to monitor.

3. Lead Source

The lead source metric is the percentage of your sales cycle that comes from which source: email, phone, social media, etc. This helps you identify where the highest volume of your sales comes from, which can then be used to prioritize your efforts.

According to our research, some of the top-performing lead sources came from assets such as articles, demos, and brochures.

Source: Hushly

Remember, what works for one brand won’t necessarily work for another, so it’s crucial to monitor your lead source carefully.

4. Customer Lifetime Value

The customer lifetime value is the amount of revenue that a single customer will generate over time. This is a crucial metric to watch because it helps you identify which customers are the most valuable and can be used to prioritize your sales efforts.

5. Net Promoter Score

The net promoter score (NPS) measures how likely a customer is to recommend your brand to a friend or colleague. The higher your score, the more likely your customers are to recommend you to others.               

This is an important metric to monitor because it allows you to identify the customers who will most impact your bottom line.             

If you have a high-performing sales team, you can invest in nurturing that leads to closing more sales.

6. Average Order Value

The average order value (AOV) is the amount of revenue that a single customer generates on average over time. This metric is important to watch because it can help you identify your most profitable clients and can be used to create detailed customer profiles to help you further prioritize your efforts.

7. Customer Retention Rates

One of the best ways to improve your sales conversion metrics is to improve your customers’ retention rates. This can be tricky because it requires you to understand your customers’ business, industry, and buying process on a granular level. However, the rewards can be worth it.

This can be accomplished through various channels, including email newsletters, drip emails, and live chat. The most effective retention strategies are personalized and based on your customers’ needs.

This is also an important metric to monitor because it’s cheaper for your brand to retain customers who are highly satisfied than it is to acquire new customers – making it a valuable sales metric worth monitoring.

8. Win Rate

The win rate is the percentage of opportunities your sales team successfully closes. This is one of the most important sales metrics to monitor because it shows how well your team performs. The higher the win rate, the more likely your sales team will close more opportunities, and your business will be more profitable.

9. Assets Downloaded

Another crucial sales conversion metric to monitor is the assets downloaded metric. This shows you how many assets your customers have downloaded from your brand. This is a great way to identify which channels generate the highest sales volume and prioritize your efforts accordingly.    

10. Revenue

Finally, the ultimate sales conversion metric to monitor is your revenue. Sales cycles can be long and complex, and it can be challenging to identify which sales efforts are worth prioritizing. The best way to determine which sales efforts are worth investing in is to measure their revenue.

Improve Your Sales Conversions with Hushly’s Sales Enablement Tools

Sales enablement tools from Hushly are designed to help you improve your sales conversions by providing you with various sales and marketing tools. Hushly’s sales enablement tools help you generate more qualified leads, nurture your current leads to closing, and close more deals.

Ready to see what Hushly’s sales enablement tools can do for you? Request your demo today!

Converting Leads to Sales: What You Need to Know About Today’s Modern B2B Buyers

The buying process is quickly evolving in today’s digital age. Today’s B2B buyer is no longer a single individual that can be easily swayed by the perfect piece of copy or sales pitch. Instead, buyers have turned into complex decision-making machines, with different people and departments collating data and information to make an educated decision. As a result, the art of converting leads to sales has become more challenging than ever before.

With the right strategy in place, making these vital conversions can be a seamless, easily scalable process to meet increasing demand. However, without a thorough understanding of the modern buyer’s purchasing process, you’re unlikely to be able to convert the right leads. That’s why it’s essential to learn as much as you can about today’s complex B2B buyer and adapt your strategy accordingly.

Modern B2B Buyers are Account-Based

Today’s B2B buyer isn’t a single individual, but rather an entire account, consisting of different departments and stakeholders that interact with and influence one another throughout the buying process. The result? A complex decision-making process involves an average of six to 10 people across several departments collating data and information to develop the best solution.

As a result, the art of converting leads to sales has become quite complex and no longer follows the same linear pattern that it used to.

Source: Gartner

Instead, B2B marketing and sales teams are now turning to an account-based approach that focuses on closing the right accounts instead of the highest-quality leads. This enables them to increase their sales velocity by focusing on the accounts that actually have a high probability of closing.

To do so, teams need to understand the decision-making dynamics within their accounts and create lead flows to cater to their audience’s needs and preferences. 

Converting Leads to Sales: Know Who You’re Talking To

Now, when it comes to knowing your audience and their needs/preferences, it’s no longer just about identifying specific brands within the industry. Instead, it’s determining who within the organization is involved in the buying process. This will allow you to personalize your lead flows and adjust accordingly to capture the right attention at the right time.

The question then becomes who is involved in the process and how can you adjust your message to fit their needs? Remember, the average B2B buying account comprises at least six individuals.

Not quite sure who these individuals are? Most B2B buying accounts are comprised of the following:

The Initiator

The initiator is the person (or department) who first brought up the idea of purchasing a product or service. Their role is to identify potential opportunities or problems and propose solutions. They are typically involved in the research and analysis phases of the buying process and are more concerned with finding solutions than finding the best price.            

The best way to capture the initiator’s attention is through educational content that helps them better understand their problem and learn about potential solutions. This enables you to build a relationship with them, making them more likely to listen to what you have to say later down the line.

The Gatekeeper

The gatekeeper is typically the individual(s) who control the flow of information within the organization. This person is tasked with filtering data and information to ensure that the right people are aware of potential issues or opportunities. They are concerned with the accuracy and reliability of the data being collected. They will often question the process or request more information to ensure that they receive the best information possible.

The best way to capture the gatekeeper’s attention is through more in-depth educational content, such as reports, case studies, and white papers that provide valuable information relevant to their role. Remember, these are the people who will most likely be verifying the information received by the team of initiators and relaying their findings to the decision-maker.

The Decision-Maker

The decision-maker is the person within the organization who has the final say in the purchasing decision. Their role is to gather information from various sources (initiators, gatekeepers, etc.) to determine which solution best suits their needs. They are concerned with ensuring that the solution will align with their goals and will only approve a proposal if they feel it is worth their time. 

The best way to capture the decision-maker’s attention is to offer a strategic sales offer that addresses one or more of their concerns. This demonstrates that you understand the various issues they may be facing and helps you build a rapport with them, making them more likely to listen to what you have to say.

The Buyer

The buyer and the decision-maker are roles often used interchangeably. However, the buyer is typically the person or department responsible for ensuring that the final solution is delivered as agreed. They are responsible for negotiating pricing, reviewing contracts, and ensuring that the final solution meets their requirements.                 

The best way to capture the buyer’s attention is to demonstrate that you understand the various issues they may be facing and are actively seeking ways to address them. This demonstrates that you are a partner who can be relied upon and that you’re not looking to make a simple sale, but establish a long-term relationship that will ultimately benefit both parties.

The User

Finally, the user is the individual who uses the final solution. They are responsible for providing feedback and ensuring that the solution meets their expectations. They are concerned with ensuring that the solution is reliable and that it provides the value they were promised.             

Your marketing and sales team need to keep these users in mind because once the sale has been made, the relationship doesn’t end there. Your goal is to ensure that the user is satisfied with the solution and that you continue providing the necessary support and education to maintain the working relationship.

Source: Hushly

If you’re not building relationships with your account’s users, then you’re not going to be able to build a trusting, loyal relationship.

Create an Account-Based Experience that Converts with Hushly

Creating an account-based experience is about creating a seamless digital experience that provides the tools, support, and education your users need to get the most out of their solution. To create an account-based experience that converts, you need to understand your users’ needs and build a solution that addresses those needs. The Hushly platform allows you to build personalized, educational experiences that cater to your users’ unique goals.

If you’re ready to start delivering an account-based experience that delivers real results, then contact us today and schedule your free demo!