How to Build a Martech Stack for B2B Personalization
Marketing technology is essential for every business today. It’s impossible to execute any marketing tactic without some kind of software, app, or tech. Back in
James Kessinger
Latest Posts
25 Terms for Artificial Intelligence in Business Explained
Artificial intelligence has swept through the marketing and sales departments across all industries. According to Salesforce, 84% of marketers report using AI today. Back in
James Kessinger
Is Artificial Intelligence a Threat to B2B Marketing or Sales Jobs?
We’ve only brushed the surface with artificial intelligence. If you think AI is impressive now, just wait ten years. On the other hand, some people
James Kessinger
22 Buyer Intent Data Terms You Need to Know
You can expect intent data to be a major topic of discussion in 2021. Apple has already blocked third-party cookies as of March. Meanwhile, Chrome
James Kessinger
How to Microtarget Your ABMs with Intent Data
When you hear the word microtargeting, it’s usually not mentioned in the most favorable light. The Cambridge Analytica scandal is often the first thing that
James Kessinger
7 Critical Questions for Evaluating B2B Intent Data Providers
Technology can’t predict the future quite yet, but we get closer every day. Tools like predictive analytics, machine learning, and intent data can help you
James Kessinger