Not long ago, an integrated marketing campaign involved hitting your leads with phone calls and direct mail – integrated marketing agencies didn’t really exist. Today,
The line between the B2C journey and B2B buyer journey isn’t so clear-cut anymore. Even the traditional professional workplace doesn’t look the same these days
B2B intent data isn’t necessarily new, but it has become more accessible over the past few years. As more and more B2Bs catch onto the
When consumer brands start their personalization journey, they immediately break their customers and leads up into different segments based on unique demographics. Segmenting your audience
Segmentation in marketing is not a new concept – technology has just changed the game at a rapid rate. While consumer brands have always had
Every B2B seems to understand that personalization is important, but their efforts across the board seem to fall short. According to the latest research from
