Data is paramount to all your marketing strategies – from personalization to social media targeting and content creation. Unfortunately, most B2Bs aren’t working with the
Now more than ever, the digital experience you provide can make the difference between loyal conversions and one-time bounces. Business has shifted online in the
On the surface, needs-based segmentation sounds intriguing and effective. Why wouldn’t you want to segment your leads and audience based on their needs? Once you
If you’re like most B2B marketers, your conversion rates could stand to improve. It’s nothing against you as a marketer. It’s just that B2B isn’t
By now, most B2Bs have figured out that generic content won’t work for every visitor. You must personalize your content if you want to win
In 2020 and beyond, personalization absolutely can’t be an afterthought. It must encompass your entire B2B marketing strategy. Fortunately, innovative technology and AI makes it
