Why Does Every B2B Need Lead Verification Services?
In today’s push for personalization, B2Bs simply can’t afford bad data on B2B leads. Sadly, there’s a good chance that almost half of the data
James Kessinger
Latest Posts
What Are the New Rules for Creating a Lead Nurturing Campaign?
Lead nurturing: that frustrating part between generation and conversion. Your lead nurturing campaign is the backbone of your marketing strategy – how’s it working for
James Kessinger
Your Ultimate Guide to B2B Email Remarketing
Email remarketing is one of the best tools at your disposal for nurturing leads. It’s cost-effective compared to social media advertising and PPC Most email
James Kessinger
5 Forgotten B2B Customer Journey Touchpoints Every Marketer Needs
You hear a lot about improving the buyer experience these days, but are you covering all the important B2B customer journey touchpoints? Research shows that
James Kessinger
8 Real-Time Personalization Tactics You Can Use Today
A lot of B2Bs either put off or neglect personalization entirely because they assume it’s too complicated, costly, or risky. The truth is, real-time personalization
James Kessinger
Artificial Intelligence Pros and Cons in B2B You Need to Know
AI is a funny thing. Every business knows it’s growing in importance, but they struggle to implement AI tools properly. By understanding the basic artificial
James Kessinger
