What Every Marketer Gets Wrong About B2B Conversion Rate Optimization
If you’re like most B2B marketers, your conversion rates could stand to improve. It’s nothing against you as a marketer. It’s just that B2B isn’t
James Kessinger
Latest Posts
6 Types of Content to Create for Effective Firmographic Segmentation
By now, most B2Bs have figured out that generic content won’t work for every visitor. You must personalize your content if you want to win
James Kessinger
5 Easy Demand Generation Campaign Ideas to Personalize the Journey
In 2020 and beyond, personalization absolutely can’t be an afterthought. It must encompass your entire B2B marketing strategy. Fortunately, innovative technology and AI makes it
James Kessinger
5 Artificial Intelligence Solutions to Personalize Content Marketing
You spend a ton of time, energy, and resources developing your content marketing strategy. According to research from Content Marketing Institute, the average B2B spends
James Kessinger
How to Use Artificial Intelligence to Boost Profit from Your B2B Blog
Artificial intelligence shapes almost all your digital experiences. Despite our daily exposure to AI, many B2Bs still aren’t sure how to use it effectively just
James Kessinger
6 Strategies to Use Artificial Intelligence in Business Marketing
Artificial intelligence is taking over every industry. When people think of AI, they tend to imagine robotic devices completing human tasks like bagging groceries or
James Kessinger
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