B2B intent data isn’t necessarily new, but it has become more accessible over the past few years. As more and more B2Bs catch onto the
When consumer brands start their personalization journey, they immediately break their customers and leads up into different segments based on unique demographics. Segmenting your audience
Segmentation in marketing is not a new concept – technology has just changed the game at a rapid rate. While consumer brands have always had
Every B2B seems to understand that personalization is important, but their efforts across the board seem to fall short. According to the latest research from
Run a Google search for “web personalization strategy” and you’ll find plenty of long and drawn-out articles explaining every piece of personalization in case-by-case detail.
Whether you’re prepared or not, B2B sales digital transformation is sweeping the industry. Leading B2B companies have already figured out how to capitalize on data