8 Things the Best Account-Based Marketing Campaigns Have in Common
Every day, more B2Bs wake up to the profitability and effectiveness of account-based marketing. 71% of companies with an ABM strategy say its ROI is either somewhat or significantly higher than other marketing tactics. ABM works because it’s highly relevant and personalized – at least it should be. That’s why today we’ll cover the best […]
How to Choose the Right Account-Based Marketing Software for ROI
Account-based marketing has become all but mandatory over the last few years – and it’s all thanks to accessible technology. Unsurprisingly, 68% of marketers say their account-based marketing strategy relies on automation. AI-driven tools and software – along with high-quality content – form the backbone of ABM. With the right account-based marketing software stack, you […]
7 Steps to Personalize Your ABM Landing Pages
If you’re like most B2B marketers, you’re still getting the hang of account-based marketing. Although 92% of marketers say they have an ABM campaign in place, about two-thirds adopted their ABM only within the past five years. In other words, if your campaign isn’t delivering the results you expect, hold tight and optimize – don’t […]
What’s Wrong with Your ABM Content Marketing?
Content is an essential component of every successful account-based marketing strategy. You need ABM content marketing to: Familiarize key accounts with your company, product/services, and culture. Demonstrate your industry authority and expertise. Empower leads to solve problems, research, and address pain points. Help customers use your product/services and solve problems as they arise. Since content […]
9 Lead Generation Tips for Cybersecurity Companies
Cybersecurity experts now’s your time to shine. COVID-19 restrictions have forced businesses around the world to accelerate their digital transformations. In many ways, businesses had to transform their operations in ways they’d never anticipated – like switching to remote work. For many industries, remote business poses a huge security risk. Unregistered devices, email communication, remote […]
Why AI is Essential in Fintech Marketing (and How to Use It)
Artificial intelligence is everywhere we look these days. We open Facebook and see AI-driven alerts. We go to Amazon and see AI-driven shopping recommendations. We open Spotify and see AI-recommended playlists. Those major companies set the standard: Consumers and buyers know the technology exists to create hyper-personalized experiences, so now they expect if everywhere they […]
10 Fintech Marketing Trends and Strategies for Startups
It’s all about fintech right now. Research from Deloitte shows the financial services industry is ripe for disruption. Fintech is poised to replace many of the traditional banking system’s outdated tactics with new tools like blockchain, machine learning, AI, mobile, and more. Finance is already a distrustful industry for many people – whether regulators, potential […]
How to Measure B2B Content Marketing Success (It’s Complicated)
Content marketing is vital for every business today. While many businesses already understood the value of high-quality content, many are just dipping their toes in the water after COVID-19. Research shows that 45% of B2B marketers are using digital marketing channels – like content – for the first time this year. Content marketing is loaded […]
What’s Changing in B2B Content Marketing?
As redundant as the phrase is, content is still king. Over the past year, we’ve all relied on content in all its forms to keep us occupied, entertained, and even sustain our businesses. Content always mattered in B2B, but today it’s a matter of life and death. 60% of the most successful organizations say they […]
11 Digital Marketing Skills in Every High-Performing B2B Team
Every workplace is unique. Your team needs to deliver certain results and reach specific goals. The skills you need depend on your audience and goals. Digital marketing is fluid. Tactics change as buyer expectations evolve. Your digital marketing skills should continuously evolve too. It’s the only way to keep up with your buyers. Much has […]