Putting AI in A/B: Using Personalized A/B Testing to Improve Customer Experience
Traditional A/B testing has long been a staple practice in digital marketing. Across industries, 77% of companies report performing regular A/B testing on their websites, with an average success rate – as defined by before and after conversion rates – of one test in eight. However, as customer expectations evolve, businesses need a more refined […]
Your Guide to Generative AI for Marketing
Since the release of ChatGPT nearly two years ago, generative AI technologies have disseminated into dozens of white-collar or knowledge-worker industries at breakneck speeds. In short, if your job primarily consists of staring at a screen while typing and clicking, you’ve almost certainly used generative AI tools or encountered the work of others who do. […]
How Self-Nurturing Landing Pages Resolve Gaps in LinkedIn Lead Gen Forms
In the world of B2B marketing, LinkedIn Lead Gen Forms have become a popular tool for capturing leads due to their high conversion rates. However, as our co-founder and CEO, Geoff Rego, pointed out in a LinkedIn post, there are significant pitfalls associated with relying solely on these forms. There’s a better way to generate […]
Is WordPress Still the Best Content Management System? There’s a Better Way!
In today’s digital age, the tools you use to manage your content can make or break your online presence. Many companies still rely on WordPress or traditional content management systems (CMS) for their content hubs and resource centers. However, there’s a better way! As highlighted by our co-founder and CEO, Geoff Rego, in a LinkedIn […]
7 Insider Secrets to Lead Generation for Security Companies
As businesses increasingly rely on digital infrastructure, the need for robust security measures has skyrocketed. That means cybersecurity companies are more in demand than ever. The downside is that these companies face unique challenges when it comes to generating leads and converting them into loyal, paying clients. Failing to overcome these issues can mean stalled […]
The Power of First-Party Intent for Marketing
Traditionally, marketers have relied on third-party data, analyzing users’ activities across the web to decipher their interests and needs. However, with increasing privacy concerns and the depreciation of third-party cookies, the focus is shifting toward a more privacy-conscious approach: first-party intent. This method leverages the activities of visitors on your website to gain insights into […]
5 Ways a Digital Experience Analytics Platform Will Transform Your Conversion Process
When you open your laptop, start your desktop, or enter an app, you begin a digital experience. Digital experiences are a part of nearly everyone’s daily life, whether browsing social media, shopping online, tracking habits, or working. Having positive experiences keeps you returning to your favorite apps and websites. If you want your customers to […]
How to Use Email Marketing for B2B Lead Generation
Email marketing is an often overlooked method for generating leads. Most lead-generation strategies focus on collecting email addresses before moving those leads into a lead nurturing campaign. What role does email play in the initial point of contact, and how can you help your emails make a more significant impact? We’ll answer those questions and […]
7 Tips for Lead Generation Marketing in 2024
Lead generation marketing opens the door between new visitors and loyal customers. Before all your hard work generating traffic can pay off, you must convert that traffic into leads. Once you capture those leads’ information, you can begin the journey to conversion. However, most leads don’t readily exchange their contact information for free. It requires […]
How to Find a Website Visitor’s User Intent (and Why It Matters)
We live in a world that prioritizes personalization. Customers no longer want generic experiences. They want companies to tap into the troves of data now available and provide customized experiences and offers. Has your website joined the movement toward personalization? Personalization begins with knowing what your customers want and what motivates them to visit your […]