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How to Use Account-Based Marketing Software to Build a Scalable Strategy

How many products do you own that also come with add-ons? Your car, for instance, has several glow-up possibilities. You can change its tires, add top storage, switch out the radio, and perform countless other upgrades so it remains compatible with all your life changes and needs. When you create account-based marketing (ABM) strategies, you […]

How to Measure Your Account-Based Marketing Campaign’s Success

Account-based marketing may cost more than regular marketing campaigns but also have a greater return on investment. When you perform account-based marketing, you switch from conveyor belt marketing to handmade marketing. You aren’t mass producing the same marketing experiences for a large audience. You’re creating customized, optimized campaigns for each account. Learn how to measure […]

The Modern Marketer’s Guide to Powerful Lead Enrichment

Information is power. In many cases, the more information you have, the more control you have over a situation. Planting a dozen different seeds in the same garden with the same sunlight and water will not yield the same results. Each seed is unique. Once you understand the subtle differences, you can adjust the shade, […]

Pros and Cons of Gated Content in 2024

Planning an open house party versus an invite-only party is vastly different. If you’re hosting an open house, you have no idea who might show up or how many people to expect. This can lead to creating too much or too little food, not considering specific diets, and not knowing what entertainment people would enjoy. […]