How to Get Started with LinkedIn B2B Lead Generation
For years, LinkedIn was a bit of a paradox for B2B marketers. On the one hand, you absolutely had to have a presence on this social media platform. It was the one place online you could be sure your prospects visited. Everyone has a LinkedIn account, even if they’re not incredibly active on it. On […]
How to Improve Your PPC Lead Generation Quality
Every B2B company should be actively investing in PPC lead generation. While there’s a lot to be said for organic traffic and building a following on social media, PPC often offers the best possible ROI. If nothing else, it’s a great way to generate leads while you’re working on that social media following and impressive […]
How to Use Content to Lower Your Cost of Leads
Launching a lead generation strategy can be exciting, but there’s no better feeling than when it pays off and your B2B company actually has the number of leads it needs to be successful. Sadly, for many marketers, this ecstasy is short-lived when they find out what their average cost-for-leads is. It becomes clear that, if […]
How to Audit B2B Marketing Strategies
Nothing is quite as frustrating as putting lots of time and money into your B2B marketing strategies only to be disappointed by their results. However, before you go investing even more into improving your funnels, take a step back and conduct an audit first, so you can be sure of what’s wrong. 3 Ways to […]
B2B vs. B2C Social Media Marketing
In the last few years, social media marketing has gone from a method that almost no one in B2B was using to a strategy that’s been proven across almost every industry. As just about everyone in the world uses at least one social media platform, B2B companies have an opportunity to engage their leads directly. […]
How to Maximize the ROI on B2B Marketing Technology
I thought that moving from Sales to Customer Success was going to be easy. No more unanswered emails, people bailing out of meetings five minutes before they start while I’m in the lobby signing in at the reception desk, or problems with follow through on the few things they have to take care of in […]
3 Simple Ways to Conduct a Content Audit
In B2B marketers’ never-ending quest to boost their websites’ rankings, attract leads, and earn conversions, a number of different tactics have been discovered. Everything from keyword optimization, link-building, and schema markups have been revealed as powerful techniques for earning Google’s affection. Yet, many B2B marketers shy away from – or don’t even know about – […]
3 B2B Content Marketing Tips to Increase Exposure
Most marketers know that content is the essential ingredient for bringing visitors to their sites from Google. That’s why B2B content marketing went from almost nonexistent among B2B companies about five years ago to a methodology that none of them would dare be without. However, content can do a lot more than just improve search […]
3 Retargeting Marketing Mistakes that Can Kill Your Results
The popularity of retargeting marketing has grown by leaps and bounds among B2B companies in the past few years. However, like so many trends before it, many companies have tried to leverage this new tactic only to feel disappointed by lackluster results. Sound familiar? 3 Retargeting Marketing Mistakes You Must Avoid at All Costs There’s […]
4 B2B Landing Page Best Practices to Convert Mobile Users
Every B2B company should be utilizing a number of different landing pages. Despite the fact that they’re arguably one of the simplest marketing assets available, landing pages are also among the most powerful. However, that’s only true when you understand B2B landing page best practices. 4 B2B Landing Page Best Practices to Implement Right Now […]