Why (and How) B2Bs Absolutely Need to Protect Web Forms from Spam
Bots are everywhere. How many times have you seen “hello, thank you for this very informative article on this topic I will continue reading your blogs on this topic” in a WordPress comment section? Unfortunately, bots do a lot more damage than just padding comment sections with generic spam. In your forms, spam can throw […]
What is Interactive Marketing? Does Every B2B REALLY Need It?
If you didn’t have enough B2B marketing buzzwords to worry about, get ready for one more: interactive marketing. What is interactive marketing exactly? Well, you’re already familiar with interactive elements thanks to B2C apps, websites, and software you use every day. Amazon, Facebook, Ali Express, and YouTube have all nailed down AI-driven interactive experiences. Think […]
What is Intent Data? Why You Need Information to Fuel Your B2B Strategy
“What are your intentions with my daughter?” As a sitcom joke, this line is obviously outdated – but think about it from a B2B marketing perspective. “What are your intentions with my website?” When someone visits your website, wouldn’t it be great to know exactly why they’re there? Specifically, wouldn’t you love to know which […]
Every B2B Lead Generation Marketing Template Needs Personalization
Now’s an exciting time to be a B2B marketer. B2C has already had its moment with personalized entertainment and shopping experiences for everything from meal kit delivery to pharmaceuticals. We probably won’t see any more groundbreaking technology emerge from B2C for a while. B2B, however, is ripe for innovation and new strategies. Long gone are […]
8 Secrets to Nail an Awesome LinkedIn Retargeting Strategy
You hear a lot about integrated marketing campaigns, buyer journeys, and personalization these days, but how can B2B marketers use these strategies to deliver actual results? In other words, how can you drive more conversions and bottom-line revenue through LinkedIn retargeting? No one enjoys spending money on social media advertising – but honestly, it’s necessary […]
Should You Rely on a Gated Landing Page? Everything You Need to Know
Should You Rely on a Gated Landing Page? Everything You Need to Know… From a B2B marketing perspective, gating a landing page is the only choice that makes sense, right? You don’t want website visitors to slip through the cracks and get lost forever in the massive internet void like an interesting Facebook post after […]
Why Do B2Bs Need Self-Nurturing Landing Pages to Turbocharge Leads?
How do you spend your free time away from work? If you’re like most people, you enjoy watching your favorite Netflix or Hulu shows, listening to your favorite curated Spotify playlists, scrolling through Facebook, and shopping through your favorite app. Top apps like these all have one key feature in common: endless streams of personalized […]
5 Reasons You Need a B2B Adaptive Content Hub to Nurture Leads
You spend a lot of time and energy developing high-quality content to educate, inform, and guide your leads towards conversion. The B2B buying process is notoriously long and requires a lot of time and effort — shouldn’t your website do most of the work? Sure, emails and following up are both relevant, but an adaptive […]
4 Organizing Techniques to Leverage Marketing Data Analysis
It’s a problem that marketers are all too familiar with—keeping massive amounts of data organized. You already have to manage data on countless people that you’ve collected from multiple sources. How can you leverage your personalization effort to its full potential if you don’t stay organized? A few marketing data analysis strategies can help you […]
4 Bulletproof B2B Lead Generation Ideas to Prepare for 2020
Yes, there are still a few months left in 2019, but it’s always a good idea to stay ahead of the game, right? The truth is, the B2B marketing landscape is changing at a rapid pace. Your B2B leads and clients expect high-level personalization in email, social media, and on your website. You’ve already segmented […]